Yang Xiaojing, Secretary General Of The Sino Russian Sewing Association, Interprets Seven Key Tasks Of Sewing Machine Industry

Today, as the economic and social development of our country enters a new historical stage, the industry association is also facing new opportunities and challenges for development. The working function of trade associations has not only restricted member services, strengthened industry management, strengthened team building, but also played a role in a higher level, namely, creating an environment conducive to the development of the industry.

In the nine session of the three Committee of the Central Committee of the Chinese Communist Party, Middle seam Association The deployment of the work in 2013, whether in terms of quality, scientific and technological work, or extending the service tentacles to the downstream, CISMA2013 exhibition, home appliance promotion, and even the Secretariat and branch building, is aimed at guiding and promoting the construction of a new environment which is more conducive to the development of the industry and enterprises in the new era, and also highlights the concept and goal of building a service association.

In view of the seven key tasks identified by the Sino Japanese Association, Yang Xiaojing, Secretary General of the Sino Russian joint association, explained the specific work from the perspective of the implementation of the work deployment, and elaborated the implementation plan of all the work in detail.

　　 Q: this year, the China Sewing Association will "advance the quality research of the industry and carry out the inspection and communication of the quality improvement results" as the primary task. Why should quality work be mentioned at such a high level?

Yang Xiaojing: upgrading the "quality" to the association's heavy work is not only a summing up of the results of the three years' quality improvement of the industry, but also a mobilization and promotion of the next work, so as to guide and promote the independent, continuous and in-depth improvement of the product quality.

In 2010, the China Sewing Association launched the "quality improvement and catch-up project". The aim is to promote the quality of domestic brands in three years or so: the quality of computer controlled high-speed sewing machine and high-speed sewing machine is up to or close to the quality level of similar international advanced products. In the past three years, through the leadership, organization and promotion of the association, especially the efforts of the enterprises themselves, the quality improvement project has been further promoted and implemented. This year, we must carry out the acceptance results of the "quality improvement project".

It is gratifying to note that judging from the current product quality inspection of 7 pilot enterprises, it should be said that the quality of each enterprise's products has been greatly improved than that of 3 years ago, and the quality of some first-line brand products is fully close to the advanced level of international similar products. But we also see that some quality problems are still exposed in the testing process, which reflects that there is still a certain gap in the quality of parts, product reliability design, assembly process level, on-site quality control and management.

The implementation of quality engineering has made the quality of domestic products, especially pilot enterprises, basically achieve the desired results. Next, how to consolidate and extend the phased achievements in quality has become the focus of the work of the association. In accordance with the work plan of this year's Council, we will continue to push forward product quality improvement projects through several special events. First, there are 7 pilot enterprises, and the expert group should conduct detailed exchanges with each enterprise face-to-face on the quality evaluation results of each product. Based on the summary of the results and analysis of the gap, the pilot enterprises will be promoted to extend the quality upgrading project to other industrial sewing machine products; secondly, the Seminar on quality improvement of the industry will be held, so that more backbone enterprises can understand and take part in the implementation of the quality improvement project to form an industry quality improvement atmosphere with a point to area and a comprehensive upgrading. Finally, we should sum up the achievements of the three year quality improvement and overtaking the work in the industry, and put forward a more comprehensive and scientific and more operable product quality improvement document to guide and guide the quality development of the industry.

Of course, the overall upgrading of product quality is not only relying on quality improvement to catch up with the project, but also relies on the long-term idea of "depending on quality for life", and creates an atmosphere that the whole industry attaches importance to quality and unremitting efforts. Next, we must carry out long-term work in product standards setting, product quality testing and product quality promotion in accordance with the requirements of the Council.

　　 Q: CISMA2013 will be held in the year. Could you tell me about the progress of the exhibition work and what innovations and improvements the Secretariat has made to the details of the exhibition?

Yang Xiaojing: well done CISMA2013 is the top priority of this year's work and requires the Secretariat to devote all its efforts to it. This exhibition is industry After a year of economic downturn and the deepening of industrial restructuring, the meeting was held. At present, more than 1300 enterprises have signed up to participate in the exhibition. The net area of the application is more than 8.3 square meters, far exceeding the area that 9 libraries can accommodate. In addition, the exhibition scale of the group will reach a record high. The application area of the 4 international exhibition pavilions in Taiwan, Guangdong, Shenzhen and Dongyang will exceed 12 thousand square meters.

This reflects the confidence of enterprises in the industry and CISMA exhibition. We value the brand effect and display platform of CISMA, and we should do well in the exhibition. Therefore, although the pressure of this year's exhibition area allocation is very large, we still adhere to the principle of "not taking interests as the guide, not asking for more, not making great demands, making CISMA more precise and stronger, and creating high-quality exhibition platform". We actively advocate the idea of environmental protection and economize, and reduce the reporting area by negotiation, divide the booth reasonably, reduce the two-way waste of enterprise investment and exhibition area. At the same time, in order to maximize the profits of the enterprises, the exhibition will continue to maintain the price of the booth which has not changed since 2007, and will give the member units greater discount at this year's exhibition.

In order to embody the purpose of the service, we strive to do more work in the exhibition and intensify our efforts in attracting investment. We hope to achieve a breakthrough in the number of professional audiences this year. We will increase investment in exhibition publicity, increase the number of cooperation with downstream industry media and overseas media, increase the editorial strength of news articles and special contributions, and further allocate resources in the exhibition service, and strive to move towards the goal of building an international first-class exhibition. For example, we re invite the CISMA2013 home transportation unit to bring more benefits to exhibitors, add automatic registers in the registration hall, provide convenience for exhibitors and spectators, encourage enterprises to do their best in booth application, exhibition publicity, booth construction and so on. During the exhibition, we will also carry out the selection of excellent booth designs.

　　 Q: what are the initiatives and new bright points of the China Sewing association to promote scientific and technological innovation this year?

Yang Xiaojing: with the rapid development of the past ten years, the industry faces fundamental challenges in the face of challenges such as market saturation, excess capacity and fierce competition. At the same time, from the perspective of the development of international sewing machine industry, the sewing machine enterprises in Germany and Japan have shrunk, and scientific research innovation has been under multiple pressures, and the number of new products and new technologies has decreased sharply. All these require domestic enterprises to upgrade to the independent research and development by following the imitation development mode. Therefore, the association takes the opportunity to further deepen the scientific and technological work in the industry, further promote scientific and technological innovation, and effectively mobilize the enthusiasm of enterprises in innovation and research and development, so that innovation can become the spontaneous consciousness of enterprises.

It must be emphasized that the Sino Japanese Association encourages enterprises to research and develop independently, and should respect and protect intellectual property rights, create a favorable environment for enterprises to develop R & D, and mobilize the enthusiasm of enterprises. The Sino Japanese Association has set up a leading group of intellectual property rights, and has made intellectual property as the focal point of normalization of the science and Technology Training Department of the Secretariat.

Another highlight of this year's scientific and technological innovation is to carry out excellent new product selection activities on CISMA2013, and use CISMA platform to display the innovative products of enterprises and compete with international advanced products on the international stage. In the light of the excellent new products, the sewing Association will award more than 1 million 500 thousand yuan points for the award, and make practical measures in building the industry's technological innovation environment, so that the enterprises can truly feel the support of the Association for independent research and development of the enterprise.

The conclusion and acceptance of high efficiency and energy saving sewing equipment is also the focal point of this year's work. The association will actively participate in and cooperate with the work of the main reporting unit, and continue to hold project seminars on the basis of the actual progress and needs of the project.

Scientific and technological progress is inseparable from talent development. The Sino Russian joint association will give greater support and promote more cooperation in the light of the work of "industry university research cooperation". At present, the Sino Japanese Association has reached the cooperation with Beijing Technology and Business University and Shanghai University of science and technology. At the same time, with the vocational skills competition as the starting point, the sewing association has continued to carry out the technical training of the basic sewing machinery technicians. This year, the three stations will continue to compete, and the finals will be held during the exhibition, with a view to promoting the training and accumulation of technical talents at the grass-roots level. In addition, in accordance with the requirements of the Council's work, the Sino Japanese Association Secretariat is going to try to organize industry experts to conduct pilot projects this year. clothing Enterprises, seminars and training for mechanic workers in theoretical and practical aspects. {page_break}

　 Q: in this year's key work of the China Sewing Association, it is the first time that the phrase "extending to the lower reaches" has been published. What is the reason for this request and how is it going to be implemented?

Yang Xiaojing: the development of the industry can not be separated from the support of the industrial chain, and the development of the enterprise is more closely linked with the downstream users. As the development environment of the industry is becoming more and more complicated, the development of sewing equipment should avoid "closing doors", and we should guide the industry production and marketing mix from the downstream demand. Therefore, this year, the Council clearly put forward the goal of deeply serving downstream industries, pointing out the direction of expanding the industrial chain and deepening the connotation of services. The purpose is to guide industry enterprises to pay attention to downstream, sort out demand, form close industrial chain cooperation relationship, and create a smooth communication platform.

From a holistic perspective, the industry extends to the downstream industries and runs through all the work of the China Sewing Association. Quality improvement, scientific and technological innovation, exhibition investment, and home appliance promotion work need to extend to the downstream. The "joint extension" was put forward by the Sino Russian joint association, which raised the work to a new height.

Judging from the specific work, this year, the focal point of the China Sewing Association will focus on increasing the research efforts of downstream garment enterprises, timely and accurately grasp the new needs of users, discuss the establishment of Expert Committee on garment processing technology, and try and make efforts to provide equipment support for garment processing enterprises transformation and upgrading through scientific and technological innovation and technical training.

　 Q: what are the new moves of the China Sewing Association in the promotion of home appliances this year?

Yang Xiaojing: at the beginning of this year, during the state visit of President Xi Jinping and his wife Peng Liyuan, the flying multifunctional household sewing machine was presented to the international friends as a gift to the state, so that the industry, especially the home appliance enterprises, was delighted. It also showed that home sewing machines relied on the increasingly intelligent, convenient and multifunctional features to start winning the favor and love of consumers.

Over the years, China Sewing association has always been committed to the popularization of home appliances, especially in recent years with the light consumer goods exhibition, organizing production enterprises to open up special areas for centralized display and user experience of home appliances. China Sewing association has also cooperated with professional hand lovers institutions, hoping to cultivate the market step by step from interest enthusiasts.

This year, the China Sewing Association will actively mobilize the resources of the industry, find relevant experts in the industry, coordinate production enterprises, and speed up the propaganda and promotion of sewing art culture from the drafting and compilation of the basic patchwork course. In addition, the sewing Association will also make primary qualification certification for quilting enthusiasts when the time is ripe.

It can be said that with the active promotion of the central sewing Association and the vigorous support and joint efforts of various production enterprises, the audience group of household appliances has been expanding, and the market demand base has been gradually formed, and the return of home appliances has been ready to go.

　　 Q: we would like to know what aspects of the 2013 Sino Japanese Association Secretariat will start to upgrade.

Yang Xiaojing: facing the new environment of the industry development, as the executor of the service industry, the association of the Chinese sewing Association will continue to strengthen team building, strengthen service awareness and improve service capabilities, so as to meet the new needs of industry enterprises. This year, the Sino Japanese Association Secretariat will take the assessment of the Ministry of civil affairs as a new opportunity to sort out, summarize and summarize the past work experience of the association, so as to make it organized and standardized so as to provide a model for the future Secretariat work and draw lessons from it.

In accordance with the requirements of the Council, this year's Secretariat will strengthen its team building, requiring staff to insist on self improvement, innovate ideas and ideas, not only as the implementers and implementers of the work, but also pioneering work and finding new bright spots in their work. At the same time, the Secretariat of the China Sewing Association will organize skills training and knowledge training related to work in the year. From two aspects of internal and external, help the team continuously improve their quality and ability, and better serve the industry.

At the same time of strengthening self building, the Secretariat of the China Sewing association also needs to actively promote branches to carry out their own activities. In accordance with the deployment of the Council, this year's joint work will be carried out in depth by investigating the parts and components enterprises, assisting member enterprises to expand the field of mechanical processing and continuous development of technological equipment and technological innovation, enhancing the development capabilities of enterprises, making a good job of the trade and Specialized Committee's changing jobs, formulating the industry's after-sales service standards, doing well the electronic controlled electronic commerce Specialized Committee's renewal work, continuing to carry out the "mechanical and electrical integration" essay collection activities, further promoting the learning and communication of the computer embroidery machine Innovation Alliance; holding the Youth Entrepreneurs Association; doing a good job of the scientific and Technological Committee's renewal work; holding the science and technology committee annual meeting and the industry science and Technology Forum. More importantly, through a series of activities, the association will fully mobilize and exert the initiative and enthusiasm of the backbone enterprises of various branches, and explore and stimulate the endogenous driving force of self-development of branches, and creatively carry out their work.

It can be said that this year's overall work of the Secretariat of the Sino Russian Federation is very full. It is necessary for all staff members to give full play to their initiative and creatively carry out their work under the leadership of the Central Committee of the sewing Association and the chairman of the board, so as to effectively enhance the service level of the enterprises in the industry.

　　 Q: in 2013, the key work of the China Sewing association has been carried out in an all-round way. What is the purpose of it?

Yang Xiaojing: according to the arrangement and general arrangement of the Council, this year's work has been carried out in chief. Quality improvement project acceptance and CISMA2013 are the top two priorities this year. And technological innovation, downstream services and institutional building and basic work can not be slack. All efforts are aimed at creating a good environment for the development of the industry.

First of all, create a "positive" environment that focuses on research and intentions. The purpose of quality improvement and technological innovation is not only to enhance the quality of a single product or a certain type of product, but also to make breakthroughs in science and technology in a certain field, and more importantly, to expect the improvement of the overall development quality of the industry. With quality improvement project as the guide, inculcate quality as the first and regard quality as the concept of life. We hope to form a scientific and rational atmosphere in the industry and enterprises in a short time. Only in a good and orderly development environment can we abandon the development mentality and business strategy of quick success and instant benefit, so that the enterprise can concentrate on research and work hard.

Secondly, create a firm, confident and optimistic industry. Under the overall cooling of the development of the industry, CISMA2013 registration is still hot. So where does the enterprise's confidence in CISMA come from? It is a firm confidence in the future development of China's sewing machinery industry. To promote the healthy development of the industry, the China Sewing association is responsible for promoting and guiding enterprises to correctly understand the opportunities and challenges facing the industry through various channels. He Ye director on different occasions said: the industry outlook is still bright, relying on the courage and wisdom of entrepreneurs, will be able to crack the current development dilemma, find the path of transformation and upgrading. It is this positive positive energy that makes the industry full of enthusiasm and confidence in the future of the industry.

Finally, we should create a realistic and effective "positive" environment. Today, in the transformation of industrial transformation, the association of Chinese sewing association is also facing the transformation of its functions. Under the overall goal of "building a foundation and building six platforms", the function of the association has been further expanded around the industry situation and enterprise needs, providing information services for enterprises, promoting scientific and technological guidance and personnel training, and promoting the quality improvement of enterprises. "Extending to the downstream" is to grasp the needs of enterprises and strengthen the construction of the association itself, which is the need of the industrial situation in the new era. Only with such a pragmatic and effective working environment can our work be targeted and the road to industry transformation will be brighter.