The Clothing Tail Cargo Market Has Become The "Cake" That The Electricity Supplier Scrambled For.

< p > the pain of domestic a target= "_blank" href= "http://www.91se91.com/" > dress less than /a has been plaguing the vast number of manufacturers, but the huge stock has found the supply of goods for the investment terminal market of e-commerce. With the emergence of a large number of stocks, < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > the tail cargo market has become the "cake" that the electricity suppliers have scrambled for. < /p >
< p > < strong > clean up < a href= > http://sjfzxm.com/news/index_s.asp > inventory < /a > at the same time get high profit < /strong > /p >
Less than P, the product of "disgusting" by all the circulation links of the garment industry is now quietly becoming the favorite food and cake in the eyes of big business operators. From less than 5 yuan to the listed price, to today's stock price is more than 30 yuan, vip.com in the United States stock market put on a good show of the envy of all Chinese Internet companies, and its tail sale model naturally caused the attention of a large number of e-commerce peers. "Vip.com is very lucky. In view of the serious inventory backlog situation in China's apparel industry, the consignment mode is launched, and it can't be sold without return, which is the place of its cattle." Although as a competitor, Dangdang CEO Li Guoqing praised vip.com's success. He thought vip.com had grasped the opportunity of the backlog of the domestic garment industry. "Even if the 90 percent off sale is also profitable." < /p >
< p > following the launch of Vic and No. 1 store, a new member of the famous brand sale market is also coming: Dangdang net "tail product", which has entered the hot clothing tail goods limited time special sale area. In fact, Dangdang coveted for a long time in the face of the annual clothing market of up to 350 billion yuan. The most effective way is to follow suit and launch a similar sale mode. And seeing business opportunities is not just Dangdang and fan Ke Cheng, according to media reports, a Jingdong supplier also revealed that Jingdong has already opened a plan for the sale of famous products, and has signed a contract with it. < /p >
< p > Li Guoqing revealed that since May this year and after some time, Dangdang should also do seventy percent off clothing sale. "In the past, we emphasized the fact that the clothing business went to Dangdang platform to sell new products, new products five to thirty percent off. Next we will try to sell some clothing tail cargo, but it is a seasonal backlog, just like Oteri J's positioning. < /p >
< p > unlike vip.com's sale mode based on consignment mode, the "end product remittance" will not take the self run route, but will adopt the platform mode. As a result of the investment mode, it will not involve the return of goods to merchants. In addition, the proportion of sales commission charged by Dangdang to brand dealers is far lower than that of vip.com. In this way, we can not only directly control the quality of goods, but also provide unified logistics services for brands, so as to bring better customer experience. < /p >
< p > according to the proportion of 3% to 5% tail cargo produced by a large number of garments in the original production list, the annual "tail cargo" volume can be regarded as an astronomical figure. Therefore, at present, Guangzhou, Beijing and other places have formed a large number of large-scale clothing wholesale market. In the wholesale market of the tail cargo, the extent of "a target=" _blank "href=" http://www.91se91.com/ "> clothes < /a" may be exclamatory, even 5 yuan shirt and 10 yuan jeans. < /p >
< p > behind this low price is that the clothing enterprises are facing the biggest inventory pressure in 10 years. According to < a target= "_blank" href= "http://www.91se91.com/" > textile < /a > clothing industry 2012 annual report shows that there are 50 domestic listed companies, and the total inventory is about 57 billion yuan. It increased by 3 billion 609 million yuan compared with 2011, an increase of 6.76% over the same period last year. According to the analysis of the industry, clothing enterprises accounted for 5% to 8% of the production volume, which is a relatively reasonable level. But at present, many clothing brands stock more than 30% of the production volume, accounting for almost 1/3 of its sales. In the second half of 2012 to 2013, the traditional enterprises represented by Lining have openly launched the banner of 80 percent off clearance sales. Besides the brand names such as Lining, Metersbonwe, Adidas, Nike, JEANSWEST and so on, they have gradually become the objects of sale and clearance of major e-commerce websites. < /p >
< p > < strong > balance false high brand price < /strong > < /p >
< p > in fact, for manufacturers, the tail cargo brings them inventory pressure, and the price of the tail goods wholesalers may be very low. Although some tail goods wholesalers may be mentioned from the manufacturer's warehouse, due to quality and other reasons, some of them may not be sold. But even so, the price of a single piece of clothing is still low. Therefore, the general tail goods wholesalers can make profits only by selling 1/3 of the tail cargo provided by a batch of manufacturers. And when these clothes arrive at the retail store, the price may turn over several times or even dozens of times, and the profits will arise. < /p >
< p > the phenomenon of high price of clothing products is being forced to readjust. Speaking from the root, the price of domestic clothing products is high, mainly due to competition, especially homogeneous competition. Guo Jin Securities Research Analyst Zhang Bin analysis, international brands, especially fast fashion brands, rely on high turnover rate and low price increase ratio to overcome the pressure of profit by improving the store efficiency of single stores; however, in the domestic business environment where store costs such as rent and labor have risen sharply, domestic brands do not have strong brand appeal, and can not improve store efficiency in the short term. < /p >
< p > but it is worth noting that since last year, the large-scale discount sale of the electronic business platform has not significantly increased the sales volume of each brand, and has greatly damaged the brand image. Because of the need to care for the brand, it is expected that the tag price of the terminal product will be substantially reduced this year. From the consumer's point of view, the electricity supplier has provided benefits, convenience and other benefits and characteristics. The impact on the entity business is more a profit redistribution. At present, the high priced products of the physical stores contain consumer demand. From the perspective of survival, the price of the products of the physical stores may move down to release the consumption demand. While selling new clothes and selling clothes, the branded chamber of Commerce will not be unhappy. Li Guoqing said that he was not worried about this: "in fact, brand dealers are glad that Dangdang has launched a special channel to sell tail goods, so there will be a division between new products and over season products. Coupled with the backlog of goods sold before Juhuasuan and vip.com is seventy percent off, businesses can also accept this discount. < /p >
< p > < strong > expert opinion < /strong > /p >
< p > clothing enterprises account for 5% to 8% of the production volume, which is a relatively reasonable level. But at present, many clothing brand stocks exceed 30% of the production volume, accounting for almost 1/3 of its sales volume, which has affected the operation of some companies, and even faced with the risk of closure. Although the business mode of vip.com business mode is very large at this stage, the sustainability is not clear, and the future is still a long way to go. In the future, once the high storage pressure of clothing industry is eased, the sale mode of tail goods will be affected. < /p >
< p > - General Manager of Huayi department store, Gao Jianguo < /p >
< p > although the short-term economic benefits of the tail cargo market are significant, there are still many potential problems in the long run. The inventory crisis in China's clothing market is currently in the most pressing stage. There may be inventory in the future, but not necessarily a crisis. After the inventory pressure is small, is the brand willing to cooperate with the electricity supplier at such a low discount? This is still a hidden danger for the sustainable development of the tail cargo market. He also said that some manufacturers may take the opportunity to provide counterfeit and shoddy products for personal gain. The influx of these commodities will not only increase consumer's resistance to the tail cargo, but also damage the brand image. < /p >
< p > -- Lu Zhenwang, an electricity supplier observer, < /p >
< p > no need to consider the cost of marketing, e-commerce enterprises as long as a good investment platform, attract brand cooperation can start a "special sale" business. In the face of followers, the question of how to sell the threshold is very high. Ma Xiaohui, vice president of vip.com, thinks that the hidden threshold of special sale is very high. The real decision on the success or failure of "special sale" is not the traffic and the low price, but the support and management of strong brand resources and the competitive discount. < /p >
< p > -- Huang Huajun, President of the first commercial network, < /p >