Chongqing'S Localization Of Commodity Talents Is The Focus Of Future Opening Up.

"P", as the first large-scale foreign supermarket chain to enter Chongqing, Carrefour has been rooted in Chongqing for 15 years.

During the 15 years of growing up with the Chongqing municipality, Carrefour has provided the convenience for the people of mountain city by strengthening itself, and also witnessed the development of Chongqing.

"Being a Carrefour in Chongqing, and getting close to local habits is the key to Carrefour's success."

In summing up the 15 years of Carrefour and Chongqing, Laurent, general manager and director of Southwest Carrefour, said yesterday.

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< p > < strong > localization of commodity talents < /strong > < /p >

< p > from the first store in Chongqing in 1997, Carrefour has reached 6 stores in Chongqing.

Laurent said that according to Carrefour's strategy of opening boutiques, there are so many stores in a city, Chongqing is an exception.

Carrefour decided to play the "localization" card at the very beginning.

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In 2005, Carrefour set up the Chongqing Office of Carrefour Global Sourcing Center in Chongqing to integrate Chongqing local products into its global procurement system.

In August 15, 2006, Chongqing Carrefour set up the city fresh negotiation department in Yangjiaping store to separate Chongqing's procurement rights from Chengdu.

Since its establishment, Carrefour has established good cooperative relations with nearly 200 local enterprises in Chongqing, especially 90% of fresh produce from Chongqing.

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< p > Laurent introduced that Chongqing's hotpot dishes, Hechuan peach slices, pickled chicken feet and so on are sold throughout the country through the marketing channel of Carrefour.

Carrefour has also reached an agreement with many rural cooperatives in Chongqing to establish a direct Mining Department of agricultural products.

This year, 100 tons of navel orange in Fengjie, 40 tons of lemon in Wanzhou, and 20 tons of pumpkin in Dianjiang will enter Carrefour national stores.

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"P > Carrefour localization also includes localization of talents.

It is reported that 6 stores in Chongqing, 5 shop managers are Chongqing people.

Yan Lang, the manager of the public affairs department of Carrefour in Chongqing, is also a real Chongqing person.

Laurent said that he worked in Carrefour's Cotton Street store in Chongqing from 2001 to 2002 as a non food director.

In June 2011, he returned to Chengdu and worked in Chongqing as the general manager and regional director of Carrefour's Chengdu and Chongqing company.

In addition, he himself is a son-in-law in Chongqing.

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< p > < strong > start farmer Club < /strong > < /p > this year.

< p > with Carrefour Global Sourcing system being incorporated into local products, Carrefour has built its own direct mining base in Tongnan and longevity.

By purchasing vegetables and fruits directly from farmers, the price will be one to 20% lower than that of ordinary commodities.

Laurent revealed that in June this year, Carrefour and the China farmers' Poverty Alleviation Office's farmers club project will also start in Fengdu.

According to the introduction, the project will be trained for 3 years in the areas of pollution-free production, scientific irrigation and improving production efficiency. After that, farmers will get cheaper and more comfortable fruits and vegetables purchased at Carrefour.

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< p > < strong > satellite city is the focus of future opening shop < /strong > /p >

< p > when it comes to the plan to open shop in Chongqing, Laurent said that since 2010, Carrefour has begun to open shop research in Chongqing satellite city.

However, he said that Carrefour would not blindly expand the number of stores. First, the location of stores should be considered as a regional advantage.

In addition, the local government's policy support will also push ahead with its store opening plan.

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< p > for Laurent's future opening shop, it is not easy to disclose.

"Carrefour has been looking for opportunities in satellite towns, but there is no specific timetable yet."

Laurent said that the future location of Carrefour will be closely integrated with the planning of government departments, and the layout will be more refined.

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