Chongqing Garment Industry Symposium Of "Chongqing Wind China Fan"

Peng Liyuan's five diplomatic attire has attracted worldwide attention recently. < p >

The first lady's a target= "_blank" href= "http://www.91se91.com/" > clothing "/a" brand image endorsement will also drive the development of China's national clothing brand.

Over the past twenty years, many excellent clothing brands have been nurtured and preserved in Chongqing in a difficult environment.

However, the vast majority of citizens do not understand and understand it.

For example, the clothing city in China is Beijing, Shanghai, Hangzhou and Shenzhen.

How to develop and expand Chongqing's clothing industry has become a topic of concern.

Recently, Chongqing clothing "a target=" _blank "href=" http://www.91se91.com/ "designer" /a "association and Chongqing daily jointly held the Chongqing garment industry seminar entitled" Chongqing wind China Fan "at the Yangtze River Hui Contemporary Art Center.

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＜p＞　　出席此次研討會的嘉賓有重慶市經信委領導趙剛、楊華強;重慶工業發展促進中心吳瑤;重慶創意產業辦公室袁鑒;重慶＜a target="_blank" href="http://www.91se91.com/"＞服裝設計師＜/a＞協會主席梁明玉;重慶服裝設計師協會藝術顧問，四川美院教授牟群;金考拉董事長楊建明;重慶睿誠實業設計總監鄧曉琴;新旺族＜a target="_blank" href="http://www.91se91.com/"＞服飾＜/a＞品牌推廣總監鵬麗華;重慶樹王服飾總監劉慶慧;重慶師范大學美術學院院長魯福崇;中鼎睿石控股公司副總劉世蓉;重慶纖檢局書記王美華;重慶時尚發布中心總經理馬蘭杰，總監王科;重慶渝報總監汪小紅;重慶渝報總編輯彭建洪;企業、政府、教育機構以及媒體齊聚一堂，共同探討重慶本土服裝產業的發展。

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< p > < strong > the meeting is discussed around the following topics: < /strong > < /p >

< p > strong > 1, why do many people like foreign clothing brands? Where is the gap between foreign a target= "_blank" href= "http://www.91se91.com/" > brand clothing < /a > and domestic brand clothing?

< p > when it comes to the technology and materials used in clothing, Yang Jianming, chairman of the golden Cora and Ms. Deng Xiao Qin, director of Chongqing Rui Cheng Industrial design, agree that many people have the mentality of worshiping foreigners, and lack the recognition of local clothing brands. Most of the famous brands in foreign countries are processed in China, both in terms of clothing materials and workmanship.

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< p > professor Liang Mingyu, chairman of the Chongqing Fashion Designers Association, believes that what we do not neglect is doing well in creativity and design. In foreign countries, we should not only learn, but also continue to learn. Many people do not like national costume because we have made many mistakes in the past, so that even the stores do not like their brands. What we have to do now is to work hard to save and make up for the mistakes made in the past.

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< p > strong > 2, under the trend of national costume rising, how does Chongqing's local clothing rise? Let Chongqing people like their local brand? < /strong > /p >

Ms. Peng Lihua, director of the clothing brand promotion of "new P", thinks that Yu faction clothing should have its own DNA, its personality, style and temperament.

The performance of clothing determines the right to speak. As a brand garment, we must strive to improve our performance and enhance consumer awareness, and we should also establish long-term publicity and promotion with the media.

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Peng Jianhong, editor in chief of Chongqing Chongqing newspaper, believes that China's clothing has great market potential. The development of Chinese garment enterprises needs positive energy, and the cultural industry and the garment industry should be integrated to create a brand symbol belonging to national characteristics. P

The spring of China's garment industry is coming.

The building of Chongqing style is a systematic project. It needs the support of the government, needs the marketing means of the enterprise itself, and needs the media's publicity and promotion.

At the same time, we should find out the gap between Chongqing style clothing and foreign famous brand clothing in terms of brand promotion, design ability and so on.

At the same time, it hopes to guide consumers to recognize brand story and brand culture through media brand release.

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< p > Ms. Liu Qinghui, director of clothing in Chongqing, believes that people like their national costumes. First of all, clothing designers have confidence in their own designs. Before the brand was registered abroad, we realized that this is not enough confidence in our national costume. So when we launched the TR, which is suitable for post-80s consumption, we directly advertised Chongqing design and Chongqing manufacturing.

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< p > Deng Xiaoqin, director of Chongqing Rui Cheng industry director, thinks that as a designer, the a target= "_blank" href= "http://www.91se91.com/", "clothes /a", which I always like first, I always wear clothes designed by my company.

At the same time, I hope that many local fashion brands in Chongqing will unite to promote themselves with the fashion week of Beijing and Shanghai, and carry forward and expand the influence of Yu faction's clothing brand.

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< p > professor Liang Mingyu, art consultant of Chongqing Fashion Designers Association, thinks that making Chongqing style clothes includes not only casual wear but also tooling, such as professor Liang Mingyu's design for Shizhu County.

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Ma Lanjie, general manager of Chongqing fashion publishing center, believes that the association can hold a fashion art festival regularly in the future. P

Such as holding fashion week, product launch, fashion show, brand discussion and so on to launch the designer, launch the a target= "_blank" href= "http://www.91se91.com/" fashion dress < /a >.

The enterprises, the government, the media, and the professional organizations are linked to the four-dimensional linkage, and the clothing and designers of the Chongqing school are pushed together to enhance the cognition of the Chinese people to the Chongqing school clothing brand.

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Mr. Yang Jianming, chairman of P, strong, said that the government should enhance its understanding of enterprises.

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< p > professor Liang Mingyu, chairman of Chongqing Fashion Designers Association, emphasizes that love for local brands can not be temporary passion.

To really like it, we need to be ourselves.

Building a national brand is a specialized and systematic project. It is not rich, hot headed, improvised, but not sustainable.

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Zhao Gang and Yang Huaqiang, led by the Chongqing Municipal Commission of letters and commissions, expressed the policy support of the Chongqing municipal government for the development of Chongqing's garment industry. < p >

Mr. Zhao Gang thinks that when it comes to publicizing and introducing Chongqing brand, its sustainability and eternity must be taken into account.

In the way of publicity, it is necessary to plan or advocate the publicity of the brand.

In the promotion, we are preparing to set up the Chongqing special zone in the major shopping malls and networks, and sell the local brands of Chongqing to the whole country and the whole world. We are also considering whether we should incorporate the subsidy and reward mechanism into the sales of clothing.

In terms of marketing, we should consider from the perspective of consumers and be people-oriented.

Mr. Yang Huaqiang said that in 2013 9-10, the "Chongqing International Design Week" will be held. This year, the Chongqing Fashion Designers Association will take the lead in the "Fashion Design Week".

It has become a high quality and high quality pure design exhibition of "clothing products, design exhibition center".

The exhibition area can set up the clothing experience center, at the same time, extend the Chongqing tourism route to the exhibition center, attract more consumers to pay attention to and recognize the Chongqing clothing brand.

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< p > < strong > 3, how to make Chongqing dress more professional? < /strong > < /p >

< p > Chongqing Industrial Development Promotion Center Wu Yao said that now the state and Chongqing are carrying out the application of skills Master Studio, and the clothing industry can also pay more attention to it, so that it can qualify for the application, and the state and Chongqing have certain financial subsidies.

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< p > Liu Qinghui, director of clothing in Chongqing, believes that in the past 20 years, the garment industry has been developing step by step from the tree king. Recently, due to the lack of awareness of the large consumer market in China, there have been some problems in the expansion of business.

Clothing is regional difference. Before we understand the psychology of local consumers, we must not blindly carry out large-scale line spreading.

So I hope that the association will establish a clothing information channel to provide more industry resources for enterprises.

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< p > strong > pformation of creative industries -- promoting the more professionalization of Chongqing's garment industry < /strong > /p >

Professor P, an art consultant of Chongqing clothing association, thinks that clothing enterprises should pform to creative industries.

Britain has the world's most advanced form of clothing and the most famous clothing brand.

PANTLANT outdoor Brand Company has a total of over 250 designers, who are responsible for their respective clothing brands. The graphic design, packaging, dynamic show, stage design, advertising and visual media of garments are all completed in our company, while garment processing and production are in third world countries. This model is worth learning from Chongqing fashion brands.

The creative industry is to integrate resources, which will not cause waste of resources and form a sustainable and virtuous circular economy.

The Chongqing Fashion Designers Association is now building a "incubator" for garment enterprises, providing talents and technology, policy, media and intellectual property maintenance to enterprises and designers.

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< p > < strong > 4, how to design a better local dress? < /strong > /p >

< p > dig deep historical culture -- establish local characteristics < /p >

< p > Yang Jianming, chairman of the golden koala, suggested that the Chongqing Fashion Designers Association provide professional support, lead the Chongqing garment enterprises to dig deep into Chongqing's traditional culture, take design as the breakthrough point, set up a professional design team training platform, develop a series of products, make up for the shortage of Chongqing's main innovative design ability, and solve the problem that the local clothing characteristics are not obvious enough.

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< p > school enterprise cooperation -- an important way to absorb clothing talents < /p >

Ms. Peng Lihua, director of the clothing brand of "new P", believes that the cooperation between enterprises and enterprises should be strengthened to enhance the interaction between clothing brands and institutions, absorb talents, and gradually develop and store talents in the future brand development.

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< p > Ms. Liu Qinghui, director of clothing in Chongqing, believes that the students of Sichuan Academy of fine arts dress design is very good. It is necessary to strengthen cooperation between schools and enterprises and attract talents in fashion design.

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< p > professor Lu Fuchong, Secretary of Academy of Fine Arts at Chongqing Normal University, mentioned that Chongqing Normal University students in Chongqing Normal University and Sichuan Academy of fine arts participated in the creative starry sky of CCTV and won many awards. Many famous designers in China graduated from Chongqing's universities. This shows that Chongqing's fashion design is very strong, and the clothing education in Chongqing is very successful. Chongqing has a very good command of fashion education.

China is the largest garment producer in the world with a market share of 60-70%. Chinese clothing is very good in production and processing, but it lacks the awareness of brand promotion and innovation.

We hope that through the cooperation between schools and enterprises, we will cultivate talents of fashion design, and wait for the arrival of spring in Chongqing garment industry through joint efforts in enterprises, education, media and government departments.

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