The Operation Mode Of E-Commerce Has Become An Important Marketing Tool.

At present, the operation mode of applying electronic commerce has become Qingdao city. clothing Important marketing means and development trend of enterprises.

Jiu Shang Clothes & Accessories In the industry, the company took the lead in building e-commerce platform for garment industry based on entity enterprises, relying on Taobao and Tmall website to build "dividend network" and "Mei Tu lane" website. At present, nearly 100 professional sales teams on the Internet have made positive progress in adopting the mode of "self production + online direct sale", B2B and B2C e-commerce. In 2012, the sales revenue of online sales reached 40 million yuan, which is expected to reach 100 million yuan this year. After the completion of the e-commerce platform, besides the operation of its own brand, the relevant garment enterprises, outsourcing trade companies and their brands can also rely on the platform to engage in B2B and B2C transactions, thus effectively promoting the development of the garment industry in our city.

Qingdao Yihong company has accounted for 1/4 of total revenue last year, and is expected to account for half of its total revenue this year. Similarly, Yijie, Yizhou and BMW have already set foot in the electricity supplier business, and their development speed and momentum are good. It is understood that, namely, hair, red spinning, Hong Ni and other enterprises are also planning to enter e-commerce.

"But compared with Shenzhen, Hangzhou and other cities, there is still a big gap in the total scale and development environment of Qingdao's clothing industry e-commerce. For example, Hangzhou's "seven grid" grew at an alarming rate. In 2012, it achieved more than 300 million yuan in online sales revenue, and sales exceeded 40 million yuan on national day alone. An expert in clothing industry in Qingdao said.

The Qingdao Municipal Commission will intensify efforts in policy support, planning and guidance, and project construction, so as to guide garment enterprises to innovate the mode of e-commerce marketing and expand the market share of e-commerce.