Home >

Positioning Of Guangdong Garment Market To Enhance Terminal Retail Competitiveness

2013/6/24 22:11:00 41

??? 日本語 Fran?ais English 中文

now, the domestic a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > market is struggling. With the wave of waves of electricity suppliers, fast fashion and rapid market share, together with various factors such as rent increase in shops, circulation costs and artificial increase, all the sales growth rates of Metersbonwe, Giordano, Baleno and many other domestic brands have declined. 
 in order to stabilize market share and keep profits, all brand businesses can not help but exert themselves to innovate and seek new ways to get out of the predicament of the current domestic clothing brand market. In June 22nd, the new agent ALT of Foshan union brilliance group was stationed in Foshan's ancestral temple business district, and its flagship store opened at the ancestral temple shop. 
 it is learnt that the Foshan union brilliance group has recently upgraded its flagship store in Foshan ancestral temple in Southern China to the first high-tech clothing store in Southern China, and has joined hands with Giordano to excavate the most influential Kungfu culture in Foshan. The limited edition Kung Fu TEE has been released. Today, it also acts as a ALT menswear brand dedicated to the refined fashion men's clothing, and steadily and steadily displays its innovative brand. 
 focus on deep tillage Guangdong market target next year sales breakthrough 180 million /p >
 according to Kuang Yaorong, chairman of Foshan billion brilliance group, the ALT ancestral temple store is the flagship store in Foshan, with an area of 240 square meters and a total of two floors. The ALT brand style is a modern college style. It joins the modern sense and the trend. Its positioning is 80 and 90, and the main consumer group is 25-35 years old male consumers. The development focus is also at this age level. 
 > there are two main reasons for this choice and ALT brand cooperation. The first is that nowadays consumer groups have their own views on clothing and have their own personal pursuits. The positioning of ALT is not as big as that of my former agent, but rather exquisite. The second reason is that ALT invited a team from Europe and Korea to design and integrate design styles. They first studied the anatomy of human body, and then designed the tailoring of "a target=" _blank "href=" http://www.91se91.com/ "clothes" /a according to the most appropriate proportion of human body, which is not achieved by many domestic garment design teams. Chairman Kuang Yaorong said. 
 in addition, Hou Jiasheng, chairman of Guangzhou Mongolian application composite material Co., Ltd., and also the holder of ALT brand, told reporters at the win net that Foshan has a strong spending power and has great confidence in the Foshan market. Although Hou Jiasheng of Xi'an, he has deep feelings for Guangdong. 
 in recent years, the ALT brand has developed rapidly. The flagship shops of Qiaotou street, 1000 square meters, 400 square meters of Dalian Golden Horse Road, 300 square meters of Wuhan Wanda, and 200 square meters of Zhengzhou impression city sprang up like mushrooms, grabbing the important shops resources of important cities and towns in major cities and provinces, thus forming an expanding strategy for the two or three lines, "/p >".
 Hou Jiasheng revealed that since 2009, when ALT was rooted in Guangzhou Science City, there are more than 60 stores in Guangdong, and the key development of this year is still in the Guangdong market. The goal is to break through 1.8 sales in Guangdong in 2014 and 100 stores in the market. At present, there are more than 30 stores in Shenzhen's shopping mall, Hou said that the consumption power of the three or four tier cities in Guangdong is also very strong, and then it will accelerate the expansion and penetration of cities. 
 positioning accurately enhance terminal retail competitiveness 
 with the steady development of economy, the number of middle-level consumers is increasing. The demand for high quality, personality and brand lineage is also gradually improving. Moreover, paying attention to dressing is no longer a patent for women. More men have realized that clothing is actually the most direct way to communicate with people. 
 fashion men's clothing is playing an increasingly important role in the clothing market. ALT, in line with this change in market demand, promptly adjusts the route of brand development, and gathers this young group in response to sudden changes in consumption. 
P > ALT product positioning precision, advocating exquisite, simple, elegant and fashionable new New York style urban men's clothing, through the black gold honorable, urban platinum, urban holiday three series construction of its complete product line, every quarter to launch hundreds of styles, maintain the target consumer groups in different occasions such as leisure, work and other fashion taste, but also to ensure the competitiveness of terminal retail. 
 Kuang Yaorong, chairman of Foshan brilliance group, said that according to the personality of the product, the next step will be to find a suitable mode to promote the products, expand the ALT market, and inject a new blood into the men's clothing market of Foshan city.