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Zhongyou Department Store Took The Last Step To Strip Taiwan Team From Containment.

2013/6/24 21:54:00 50

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Zhongyou Department Store Clothing Sales Clothing

Zhongyou department store, once one of the landmarks of Xidan, has changed its logo completely and changed to the sign of "Han Guang Department Store" recently. P

Recently, relevant official of Han Guang Department store told reporters that the renaming of Zhongyou department store was due to expire the trademark right of signing "Zhongyou" in Taiwan.

After renaming, Zhongyou department store team and shareholder structure did not change.

"P" in the Han Guang Department Store divestiture "Taiwan management" at the same time, the real challenge is also approaching.

Under the impact of the downturn in the traditional retail industry, the attack of electricity providers and the combination of high costs, the survival status of single department stores has once again attracted the attention of investors.

to "Taiwan tube" the last step /p >

Less than P, Zhongyou department store, which has been standing in Xidan business circle for 14 years, has been officially renamed "Han Guang Department Store" recently.

"P" recently, the official of Han Guang Department store told reporters that the trademark "Zhongyou" used by the company has been paid before. Before the expiration of the trademark, we have decided to rename the name of Taiwan.

The reason why it was changed to "Han Guang Department Store" is to commemorate the founder of the enterprise, Mr. Wang Hanguang.

"no changes have taken place in the team and shareholder structure after renaming".

The responsible person told reporters that in the future, the new brand Han Guang Department store will focus more on the concept of "all guests" on the basis of the continuation of fashion and active positioning. In the second half of this year, it will invest more in men and children, and foster the local a target= "_blank" href= "http://www.91se91.com/" designer /a brand, and develop its own brand, so as to lay the foundation for the long-term differential development.

When p was established in 1999, Zhongyou department store led the rapid growth of the joint venture mode through the planning ability of Taiwan department store. It was once a landmark shopping mall of Xidan fashion department store.

the so-called Taiwan department store mode is actually a way of high growth with the help of planning to stimulate the consumption of joint mode.

Take the promotion method of buying 300 to 30, for example, it is a typical business mode of marketing driven linkage mode marketing. This mode is the Taiwanese brought to the mainland, which was once popular among domestic consumers.

"Zhongyou department store" was the first company in Xidan to introduce Taiwan department store mode. It was a department store that went on fashion and fashion.

When we first came in in 1999, Xidan has been a gathering place for mass department stores. In the first year of its introduction, its performance was not satisfactory. However, by 2000, Taiwan's department store mode was gradually recognized by the Chinese people, and it has been profitable in second years.

Liu Hui, chief consultant of Beijing Zhao Yi Business Consulting Co., Ltd., told reporters.

relevant data show that in 1999, the sales volume of Zhongyou department store was 290 million, and the total turnover in 2000 was 500 million, an increase of 67.77% over the same period. In 2001, the annual sales volume soared to 790 million, an increase of 57.26% over the same period.

Liu Hui told reporters that in 2002, there was a wave of "fashion department store learning friends and high-end department stores learning Yansha". Now the Pacific department store, far east department store and Jun Tai Department store are all typical Taiwan department store models.

for this, many senior retail stores told reporters that renaming of Zhongyou department store is a deeper meaning to remove the Taiwan department store model from the root. This practice is also a real stripping of Taiwan department store mode and strengthening localization.

in fact, as early as 2001, the Taiwan team to develop Zhongyou department store in Beijing had all been withdrawn, and the shopping center was taken over by its former chairman, Wang Hanguang.

and this statement has been confirmed by Wang Xiaoyu, chairman of the Han Guang Department store.

Wang Xiaoyu once told the media that when Taiwan opened in 1999, Taiwanese investors took part in it, using the "Zhongyou" trademark of Taiwan and leaving behind the background. "Zhongyou" was authorized to allow the use of the contract until the end of this year.

those leaving the Taiwan capital team /p >

mainland department stores are experiencing the tide of going to Taiwan.

Zhongyou department store has become another typical Taiwanese tube company after Xinguang world.

"the renamed and differentiated development of the Han Guang Department Store is actually an improvement of the Taiwan department store mode. The old wine in the new bottle has not been fundamentally changed. It is only a half step if it is changed."

An industry veteran who declined to be named told reporters.

in the early 90s of last century, the Taiwan department store entered the mainland in a big way.

In addition to the Pacific department store in the Pacific construction era, Shanghai Zhongyou department store has entered the mainland, and authorized the local developers to operate in Beijing.

however, in recent years, with the consumers' resistance to the plan to promote the joint mode, and the failure of the Taiwan team to break through the joint mode in the planning process, they eventually quit the mainstream stage of the department store.

"at present, the Taiwan department store mode seems to be no mystery now. Now it is basically popular. From the development of department stores in recent years, the Taiwan team has not brought more innovation to this joint mode because of its restricted mode. The mode has already restricted the development of the local department stores, and nearly two years of going to Taiwan has become a trend."

Liu Hui spoke frankly to reporters.

in fact, at the end of 2011, when the Pacific Department Store pulled out of the Beijing market completely, it proved that the Taiwan department store mode was no longer suitable for the development of the mainland department store.

according to relevant media reports, it is known as "the largest and most profitable single department store in China". At the beginning of this year, cooperation between the two largest shareholders of Beijing Hualian Group and Taiwan Xin Guang San Yue Department store was unsustainable.

Less than P, the sales volume of Beijing Xinguang heaven and earth has been on the rise since its opening in 2007 under the management of Taiwan operation team. From 2008 to 2011, the annual turnover has exceeded 30% year-on-year growth.

In 2011, it sold more than 6 billion 500 million yuan, surpassing Hangzhou Tower (sales volume of 6 billion yuan in 2011).

with the withdrawal of the Taiwan team of Xinguang world, facing the industry background of the overall decline of China's department stores, Hualian, who took over Xinguang world, also had to face performance challenges.

Shen Jianguo, a Taiwan business expert and chairman of the Shanghai general retail consultant company, Shen Jianguo, said that Zhongyou department store is a regional medium and small department store in Taiwan, and the brand value of the brand is not too big in the mainland.

"The department store industry will be in a turbulent stage in the next 5 years, and the benefits of chain stores are all declining. As a single department store, Han Guang Department stores are facing a shortage of resources and great challenges."

monomer mode: /strong > /p >

in fact, behind the renaming of Zhongyou department store, it reflects the dilemma of single department store operation.

it is understood that while facing the same industry competition, the single department stores also face other competitors who are gradually entering the department store industry. However, the most fatal blow to the single department store is to manage their own cost and profits.

a senior person in the industry, taking Han Guang Department store as an example, told reporters that the most direct problem facing Han Guang Department Store is the space dilemma.

Because the single department store space is certain, the most effective way of monomer store is to maximize the space utilization rate of the monomer store. When the space utilization rate of the monomer store is raised to a certain extent, its development space will reach the ceiling.

"at present, the space development of Zhongyou department store has already reached the ceiling. In fact, when the sales volume of Zhongyou Department reaches 2 billion, it is impossible to rise again. If it develops again, unless it innovating business mode."

The source told reporters that in fact, the performance of Zhongyou department store in the past two years is also gradually declining.

the rising cost of operation is giving the single store a heavy blow, and the profit space is again compressed.

According to the reporter, operating costs include rent cost, labor cost and energy cost.

Rental costs continue to skyrocket. The disappearance of demographic dividend and the implementation of step price will aggravate the risk of single store operation again.

Liu Hui told reporters that in the past few years, the rental cost of department stores accounted for only 5% of the annual turnover, and the cost of rent in most department stores has exceeded 10%, while the original labor cost accounted for only 1.5%, and now basically broke through 2%, and the cost of energy has increased by nearly 1% on the original basis.

for this reason, the reporter has verified the above problems with Han Guang Department for many times, and has not received corresponding reply.

In fact, the most obvious example is that in the end of 2011, the Pacific eventually withdrew from the Beijing market. At that time, the Pacific Century Department leased the Pacific Century Department's objection to raising the rent requirement.

we can see that in the competitive retail market, the situation of internal and external troubles in single department stores is getting worse. If we do not try to fundamentally seek innovation, the speed of the extinction of single department stores will be aggravated.