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YOUNGOR Lost 480 Million Of Its Land Loss, Experts Said It Would Not Lose More.

2013/6/24 21:50:00 23

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yesterday, YOUNGOR, a listed company, issued a notice that it would withdraw from its two "land kings" in Shenhua plate, west of Hangzhou, and will lose 480 million of the contract deposit. Probably before this announcement, many people mentioned YOUNGOR. First of all, it would be thought that he was a well-known a target= "_blank" href= "http://www.91se91.com/" > clothing "/a" brand, but YOUNGOR group did not enter the real estate sector for a year or two. 
 since it is no longer a novice in the real estate sector, and real estate development is also a big gold mine in the eyes of many enterprises. Why did YOUNGOR choose to withdraw from the development of the two plots even if it lost 480 million of the deposit? We should know that in those days, the total price of the two land sold by YOUNGOR was 24 yuan and 2 billion 100 million yuan, which refreshed the record price of the land sold in Hangzhou at that time. 
 > the southeast corner of Shenhua road and Fung Road intersection in Xihu District, Hangzhou. There are two close rectangular spaces in the tall buildings, each with an area of two or three football fields. In the high enclosure, Hangzhou's abundant rain in June moistens the growth of the weeds. Apart from the tall grass, there is nothing else in it. All these make the two plots incompatible with the surrounding area. They are the 2010 fifty-third, fifty-sixth land King plots of the YOUNGOR group. However, it almost came to a close. Now YOUNGOR group finally gave up. 
 YOUNGOR group secretaries Liu Xinyu: since 2011, our real estate policy environment and market situation have also undergone relatively large changes. In order to protect the interests of shareholders, our company has made a comprehensive trade-off, so we proposed to the Hangzhou Land Bureau to terminate the land spanfer contract. 
 according to the "spanfer contract", if the contract is terminate, the company has paid 480 million yuan of the land payment as the deposit of the contract, and will not return it. Hangzhou City Land Bureau yesterday issued a written confirmation to the voice of China: 
 Land Bureau: land 201053 and 56 are used for residential (supporting public construction) land. They were sold openly in November 2010 and were awarded by Hangzhou YOUNGOR Real Estate Co., Ltd. Because the YOUNGOR company fails to fulfill the contract in accordance with the land spanfer contract, according to the relevant stipulations of the state, the province and the city and the land spanfer contract, after the approval of the municipal government, the relevant contract will be terminate according to law, and the relevant formalities are being processed. 
 more than ten years, the real estate industry is like a glittering "gold mine", attracting many enterprises in the industry and even other industries to come to nuggets. In the garment industry, YOUNGOR is also in the mighty army. From 1992, YOUNGOR began to get involved in real estate. 21 years later, the proportion of real estate revenue has reached 48% of YOUNGOR's revenue, almost equal to the main clothing business. Li Rucheng, chairman of YOUNGOR, once said that YOUNGOR's involvement in real estate is not a "no business". It is only hoped that both the two sectors of clothing and real estate will develop simultaneously and become a growth point of profits. YOUNGOR Constable Liu Xinyu: 
 Liu Xinyu: < a target= "_blank" href= "http://www.91se91.com/" > brand clothing "/a" is our core and most basic industry. Real estate is also our other main industry. If we want to carry out sustainable development, it is also necessary to carry out certain land reserve. We can also see that this year we bought the core block of the eastern new town of Ningbo, and we also have three other sites for cooperative development, so I think the key is to look at the situation of each project. 
 YOUNGOR is not only constantly emphasizing its importance to the real estate, but also using actions to prove its own practice. Just three months ago, the general manager of Hangzhou YOUNGOR Real Estate Co., Ltd., Hua Hua Liang, came up with a rumor that YOUNGOR's retreat is purely a web rumor: 
 Shui Hua Liang: where is this possibility? First, the land has not yet been handed over. Second, this is impossible. It is passed on the Internet. 
 to this day, when YOUNGOR returned to the ground, it finally became a foregone conclusion. After nearly two years of swinging, only now has the land been returned. What's behind it? In the eyes of Zhang Dawei, director of the Central Plains real estate market research department, for YOUNGOR, although the land return should be 480 million yuan in earnest, it will be heartache, but if you really take the floor and take it down again, the number of funds may be far more than 4.8 billion, or even 1 billion. In other words, YOUNGOR will not be refunded at this time. When will it be? 
 Zhang Dawei: the cost of capital loans between various banks is very high. Like YOUNGOR, the previous main business is not a real estate enterprise. Its main business is also in a state of relative ischemia. If we seek a large amount of capital to invest in real estate, it will be very difficult for us first, and the cost of capital and the policy and market risks that may be encountered are very great. 
 according to Zhang Dawei's point of view, the sales of YOUNGOR may end up buying more money than it is, like "bread is not as expensive as flour", but where does this expensive flour price come from? In November 30, 2010, YOUNGOR took two land in Shenhua road in Hangzhou at a total price of 2 billion 441 million yuan, after which the floor price was 18114 yuan per square meter, known as "Shenhua king". At that time, the market was the hottest stage. It didn't last long. In March of last year, the price of Shenhua plate in Hangzhou dropped sharply, and the lowest price fell below 16 thousand yuan per square meter. Zhang Dawei believed that today's market bubble is gradually breaking down. As the land of YOUNGOR, the land market has naturally fallen into the embarrassment of "flour and expensive bread": 
 Zhang Dawei: once the price of flour is more expensive than that of bread, the risk of the market is very large. In this case, it indicates that the housing price will rise at least 50% or more, so that it is possible to catch up with the average profit of the previous market.