Wenzhou Starts The Whole Network Marketing And Sales Channels From The Self-Employed.

Under P, it has been operating for 5 years, ending the operation with a loss of several million yuan.

A few years later, the development of online business has gained 2 times sales in 1 years.

Zhu Jiguang, chairman of a target= "_blank" href= "http://www.91se91.com/", "shoe /a" Industry Co., Ltd., Wenzhou, takes advantage of the advantages of electric business to solve the dilemma encountered online and develop its own brand.

< /p >

< p > < strong > starting from self-employed households < /strong > < /p >

< p > to judge business opportunities, Zhu Jiguang gives the impression that he is capable and decisive.

He studied sales, and in 2001, he founded the leather shoes factory of Deng Li Road and began to run leather shoes production.

Zhu Jiguang recalled that at that time, the production of gentlemen's casual leather shoes was mainly made by independent brand "Deng Li Road".

After 5 years of operation, 15 dealers have been developed throughout the country.

< /p >

< p > but due to the lack of economic foundation and channel layout, "Deng Li Road" has not been well developed.

Zhu Jiguang said: "since there is no way to develop a good brand, it is better to quit earlier and find another way out."

Thus, he spent two months, quickly cut the Gordian knot, the loss of 50% of the money, to recover the loans owed by 15 dealers.

At the same time, the management idea was changed immediately, and the Wenzhou Deng Li Road Shoes Co., Ltd. was set up to start the OEM processing business.

< /p >

< p > "in order to keep the product style of enterprises independently developing and designing to keep up with the trend, the development center is specially set up in Guangzhou, which is in keeping with the trend of Guangzhou market.

Now, enterprises have already cooperated with some well-known shoe manufacturers in Guangzhou and Wenzhou, and their business has gradually stabilized.

So I started to build my own brand.

Zhu Jiguang said.

< /p >

< p > however, Zhu Jiguang's thinking is different this time.

He realized the rapid development of the Internet, and it is imperative to sell traditional industries.

So he set up an e-commerce team to develop brand from network marketing.

< /p >

< p > < strong > full network marketing and sales channels < /strong > < /p >

< p > 2011, when the enterprises entered the electricity supplier, the advantages of network marketing made the small and micro traditional enterprises break through the opportunity to develop their own brands.

< /p >

It is more difficult to expand the sales channel when the brand is running before P.

Enterprise strength is not strong, and the cost of opening a physical store is high, which limits the development of enterprise brand.

But e-commerce is different, we are currently in Tmall, Jingdong, Dangdang, 1 shop, patting, hand and other 9 e-commerce platforms, fully open business.

These electronic business platforms are aimed at consumers all over the country, and now it is the era of Internet consumption, which can expand the market rapidly with less cost.

Zhu Jiguang said.

< /p >

< p > in addition to fully spreading the sales channels, Zhu Jiguang also made detailed arrangements in the network promotion, using direct marketing, drilling and exhibition, Juhuasuan, gold coins, Taobao customers and other marketing tools to promote product promotion, so as to enhance the sales volume of the brand.

< /p >

At the same time, Zhu Jiguang believes that the professional team of P is very important.

Network operation, promotion, art, customer service, logistics, each post is critical.

Therefore, we should grasp the training project within the company so that every employee can improve their working ability.

"Here, the customer service department is the key.

Customer service is equivalent to the football pitch that door, if the customer service did not score the goal after the ball, then all the passes were in vain.

Zhu Jiguang said.

< /p >

< p > < strong > self learning network marketing < /strong > < /p >

< p > network marketing has opened up the sales market of enterprises. In a year, the sales volume on the Internet is 2 times that of the original.

< /p >

< p > such achievements are inseparable from Zhu Jiguang's learning spirit.

He believes that e-commerce requires not only professional staff, but also the boss who understands network marketing.

So he devoted himself to the study of Internet marketing.

< /p >

< p > "when I first entered the field of e-commerce, I went to Beijing and Shanghai professional e-commerce business school to learn comprehensively about the operation mode, confusion and how to solve these problems.

In the class, I realized the development of the electric business, and reduced the detours for the enterprises to operate e-commerce.

Zhu Jiguang said.

< /p >

Less than P, as long as he is free, he will take part in some training courses related to e-commerce, such as operations, promotion and actual operations.

In addition to his own learning, he will also allow employees to participate in learning and training on a regular basis.

Within the enterprise, business communication and learning sharing will also be carried out.

< /p >

< p > now, Zhu Jiguang has begun to promote micro-blog, he will use network marketing to pform and upgrade traditional industries.

< /p >