Zara Will Celebrate Its Spring And Summer Crazy Discount Season With Its Sister Brands In 2013.

< p > in the eyes of analysts, Zara, which has always been famous for its advantages in supply chain, is increasing with the increase of stores in China. The slow digestion of goods will also increase. It is inevitable that there will be stock pressure only if the price is not good enough to digest and the consumption situation is sluggish.

The low price promotion of Zara is bound to affect the following up of many a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > brand.

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< p > there are more consumers in the Zara flagship store in Nanjing West Road, Shanghai.

A salesperson told reporters that in addition to a small number of new products, most of the products in the stadium were involved in discounted promotional activities, "our lowest discount is half off."

However, it is not clear how long the activity will last.

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< p > analysts told reporters that these promotional activities are synchronized with overseas stores.

Except for summer promotions, the other is from Christmas.

"The purpose is to go stock, fast fashion never leaves goods."

Compared with the past, the Zara discount season started earlier this year.

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< p > more people familiar with the matter said that the promotion of Zara will take 1 months. The company will decide whether to extend the promotion season according to the inventory clearance.

And its sales promotion mainly involves spring and summer clothing and part of autumn winter clothing.

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< p > for the low price promotion of Zara, there is a rare market personage. It also indicates that the global leader is not immune to the "negative" effect of the slowdown in the Chinese clothing market.

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Tao Wensheng P, a consulting partner at Peking University, told reporters that in a market like China, the Zara reaction rate, which has always been known as the advantage of the supply chain, is also hard to get up quickly.

He believes that even if data feedback is in place, due to the relatively poor circulation in China, coupled with the complexity of the market environment, it is not easy for Zara to really integrate into the Chinese market.

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< p > in Tao Wensheng's view, this low price promotion of Zara is bound to affect many domestic clothing brands.

Although most other brands have a relatively loyal consumer group, once the Zara discount is low enough to attract considerable interest, they will seize the market share of the domestic clothing brand.

"Long lasting discounts are still very influential."

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< p > there is also the view of the industry that Zara, UNIQLO, H&M and other clothing brands get together to promote sales, or the downtrend of fast fashion.

"If H&M and Zara have so many stocks for discounts, they will be discounted in the current quarter, indicating that their prices are unsalable."

And more consumers would rather wait for such a discount season to start again, and fashion will soon disappear.

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