Home >

Dynamic Analysis Of Gem In The Top 100 Light Industry Enterprises In China

2013/6/26 20:00:00 9

??? 日本語 Fran?ais English 中文

China'S Light Industry Textile Enterprises Sewing Machinery Sewing Machine Industry

half a month ago, the State Ministry of industry and information announced 36 brand cultivation and demonstration enterprises in China.

In enterprises with strong hands, a href= "http://www.91se91.com/news/" and light industry < /a >, it is not easy to highlight the industry, industry, market, scale and efficiency encirclement, and to grow in the top eighth of the top 100 enterprises.

Similarly, among all the large and medium sized enterprises in China, gemstones should be one of the 36 brand cultivation and demonstration enterprises.

breaking the painful lesson

At P on March 18th, at 7 a.m., the gem group held a flag raising ceremony.

The flag raising ceremony such as P was once a week, but unlike the past, the flag raising ceremony added a content: dozens of newly produced sewing machines were smashed by the director of quality and production director with the company leader's command.

employees were shocked.

They knew that these sewing machines were smashed in public because they had spray holes on the fuselage, defects on the casing, or tightened screws and trademark marks.

All these problems are small problems.

"the hammer is broken on the machine, but it hurts in my heart. The lesson is too painful."

Chen Miaofu, a Seiko workshop assembler, said that the root cause of these problems is, in the final analysis, a sense of responsibility.

Ruan Lingfei, Minister of quality department, told reporters that in recent years, especially since this year, the situation of gem sale is particularly good and orders are very large. P

But the heavier the task and the more busy the work, the more stringent the quality of the product will be. Even small problems will not be let off to ensure that the qualified rate of the finished products is up to 100%.

a similar quality accident occurred many years ago. Due to negligence of operators, the size and design value of a new machine are different from each other, resulting in the distance between the part and other parts less than the design value by 1 millimeters.

Although the error of 1 millimeter does not affect the quality of the product, it is also within the permitted scope of the national standard. However, the gem has taken severe measures, and nearly a thousand of the finished products have been shipped to the various branches of the country, or even on the counter. All the products have been shipped back to the factory for re testing.

exclusive brand + dislocation competition

in the process of implementing brand strategy, the enterprise persists in the way of "one brand + dislocation competition", which makes the gem brand produce fission effect and become a booster for the rapid growth and growth of the enterprise.

Hu Aibin, Minister of production, points out all kinds of < a href= "http://www.91se91.com/news/index_c.asp" > sewing machine < /a >. In terms of brand cultivation, brand building and brand operation, gemstones are listed as "gem" special brands and meticulously cultivated in addition to continuous innovation.

in order to avoid competitors' edge and make their own short, they invest huge amounts of money in developing new products, packaging brands and promoting brands.

Since last year, the company has launched two series of 15 brand products, and is thriving at home and abroad.

under the guidance of the brand, all the gem series products are differentiated and widely covered.

Over time, the brand has formed a prominent advantage, customer loyalty is increasing, and market share is increasing.

the cultivation of distinctive brands has brought "cluster effect" to gemstones: the popularity and reputation of customers at home and abroad are increasing day by day, the orders are continuous, and the economic benefits of enterprises are remarkable. The sales value of each year has increased by more than 30%, and various awards and honors have been won.

take service as image .

in Jewel Companies, there is a service team distributed throughout the country.

In the minds of every after-sales service staff, there is a sentence from headquarters: after sale service is an extension of product quality and a window to display brand.

to this end, in the course of marketing, gemstone does not only stay in handling complaints, exchanging products and repairing work, but also implements the principle of "pre sale service and after sale products", understands customer needs through service, and does everything possible to solve problems before customers are reflected.

enterprises also cooperate with many vocational schools in various places, and entrust schools to train, maintain and maintain technicians for their customers.

This has won a good reputation. The local government and relevant departments say that gemstones are married to "beautiful women" and "eugenic law".

During the Spring Festival this year, Henan's "a target=" _blank "href=" http://www.91se91.com/ "clothing" /a "processing workshop purchased a gemstone sewing machine in a company selling gem products. There was a malfunction in the work, and the request was sent for repair.

Gemstone user service center quickly feedback the information to the local gem aftermarket service department. A maintenance worker drove the motorcycle overnight to the location of the user more than 70 kilometers away.

just after a heavy snowfall, the weather was cold and the road condition was very poor.

When passing a small river, the pavement was too slippery, so the maintenance personnel even fell into the river with a car.

In order to fulfill the promise of "on time service", the maintenance man pushed the motorcycle and walked several miles, and finally arrived at the garment factory on time.

At this point, the clothes he was wearing had been iced up, but he insisted on helping the user repair the machine and leave.

from then on, the enterprise stipulates that every factory must have "one look, two touch, three listening" for each factory machine: one is to see the smoothness of the fuselage; the other is to touch the texture of the product and the tightness of the screw; and the three listening is the sound of hearing the test machine, starting, and the machine working continuously.

Any unqualified, even if a screw is not tightened, it is not allowed to leave the factory.

big brand "small" operation

China's well known trademark, the 50 most competitive brands in China, China's famous brand products, China's export brand products, national inspection free products, and the whole country's user satisfaction products.

Gem has long been a well-known brand.

Ruan Xiaoming, chairman of gem P, said that although "gem" is a big brand in China, it has always been meticulously nurtured and carefully operated.

Ruan Xiaoming explained that "small" operation means that big brands should have a sense of crisis and acuity of small brands, learn and absorb the highlights of small brand operation, always maintain vitality and innovation, and avoid the bad luck of being eliminated in the "comfort zone".

gem embodies the essence of small brand operation mainly in three aspects: one is "fast", that is, rapid market reaction; the two is "living", that is, fresh and innovative power; the three is "light", that is, rapid change force.

This is not only the activation of P itself, but also the magnification effect, that is, the same way of operation, and the leverage and magnification effect of the "gem" big brand's existing strength and influence.

At present, the products of gem series sewing machines are gradually maturing, especially the cultivation of integrated intelligent sewing machine products with high, sophisticated and sharp points. As a leader brand, it has entered a relatively stable development period, and achieved a leap in the overall production quality of enterprises.

"we learn from the" operation of small brands "and implement the differentiation strategy of" one place, one strategy "for the core market. The product is divided into 6 series and more than 180 varieties, and the business scope is divided into 7 categories and 19 categories. Each range has its own strategy.

President Feng Sulian said that this strategy division is a common way of operation of small brands, but in the operation of big brands, it can break through the traditional bottleneck and play a greater role.