Sales Of "Cool" Luxury Goods List Fell

< p > May 31st, A shares began to decline continuously. In June 24th, a sharp fall took place. On the same day, the Shanghai composite index opened at 2068.86. After that, there was no prospect of a downward trend. Finally, it closed at 1963.24 points, down 5.30%.

At the same time, the Shenzhen Stock Exchange index was also crazy down, closing at 7588.52 points, down 6.73%.

Since then, A shares have also hit the biggest one-day drop in nearly four years.

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< p > stock market ups and downs, "playing" is not only the heartbeat of investors, but also affects the pulse of the retail industry.

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Greenspan, former Federal Reserve Chairman, said: "the growth of wealth effect in the stock market can bring about 3% to 4% increase in the purchasing power of consumers." P

The "wealth effect" of China's stock market has also been confirmed: some scholars have conducted an empirical analysis, and found that China's stock price index and consumer spending have a weak positive correlation, either in the long run or in the short term.

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< p > some retail businesses have indicated that the passenger flow has dropped recently, and the turnover has dropped sharply.

The stock market is locked up to allow investors to shelve the pfer plan. The "Shopaholic" abstinence makes the luxury brand worse. The stock market crash has led to a 30% drop in high-end watch sales.

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< p > < strong > some people are stuck on the stock market for shelving car purchase plan < /strong > /p >

Mr. P plans to change his car from about 600000 yuan Infiniti to a about 1000000 yuan BMW seven last year, but recently the stock market has plummeted and lost a lot of money, forcing him to put aside the plan.

"The old car can only sell for about 200000 yuan, sell it to buy a new car, and put in a large amount of money. I think it's better to wait."

Mr. Zhang said.

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< p > it is understood that in recent days, the volume of passenger cars in many 4S shops has also declined. The number of guests entering the exhibition hall in one day is only one digit, which is in sharp contrast to the first half of the volume of trading.

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< p > "although it is not yet possible to say that this is a direct impact of the stock market's decline, the overall economic environment will definitely affect auto sales."

The marketing manager of a luxury car in West Lake said that in 2010 and 2011, their performance was better, and the growth rate slowed down from last year.

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< p > "in fact, from last year, the sales situation of the whole automobile market is not very good."

A market manager of a high-end car 4S store said that under the economic downturn, people's consumption and investment tended to be more cautious, with a lot of wait-and-see attitude. But a slight increase in turnover in the first 6 months of the month is related to the upcoming "restricted licence" in Hangzhou.

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< p > < strong > luxury stores have lost more than half of their turnover recently < /strong > < /p >

P, a global luxury luxury expert, predicts that global luxury goods sales will decline by half in 2013 compared with 2012. The main reason is China.

In the first half of this year, the performance of LV, Gucci and other luxury brands showed a decline in performance.

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< p > recently, many luxury stores in Hangzhou have been left behind, and many stores have said that the volume of passenger traffic is declining.

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P > the head of a luxury brand store said the two days obviously felt "business is hard to do", and the turnover of the previous day could be 100 thousand yuan, now only forty thousand or fifty thousand yuan.

"After some old customers came, they were not as generous as they used to be, and the number and amount of shopping decreased significantly."

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< p > data statistics of a large shopping website also showed that the search index of luxury goods purchase declined from Tuesday.

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< p > industry analysis shows that the stock market crash will affect investors' consumer confidence, especially in luxury goods as non demand goods, so their desire to buy will decline.

"Although some people still have some spending power, but when assets shrink and future expectations are not optimistic, they will choose not to buy or buy less in the face of dispensable commodities."

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< p > < strong > the week after the fall of share price, the sales of high-end watches dropped 30%, < /strong > /p >

< p > in the 2013 auction of the garde, Cartire's model was Panthere, the store's reference price was 207000 yuan, and the final explosion was 34500 yuan.

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< p > investment in name list has always been regarded as a "safe business", and the high value preservation of high-end watches has made the collection of watches become hot in recent years.

The Cartire auction suffered "Waterloo", the industry pointed out that this will be a strong signal of "the weakening of luxury consumption". "It does not only mean that people do not want to buy high-end watches, even they judge that the 200 thousand yuan watch is no longer valuable."

According to the insiders, "the recession and the volatility of the stock market have obviously affected the recognition of rich people on high-end watches."

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< p > it is reported that there is a invisible link between the performance of stock price and the sale of high-end watches. Every time the stock market falls, the sale of high-end watches will fall.

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< p > "generally speaking, when the stock price falls a week, the watch sales that sell for more than 100 thousand yuan will drop 20% to 30%," said Ruan Jianhua, chairman of Hangzhou Rui Trading Co. Ltd. "because the high-end watches are not just needed products, when buyers lose confidence in the stock market, the plan to buy such products will be postponed or canceled."

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< p > in addition, when the share price falls, the watch brand chamber will cut down the advertising cost and the decoration cost of the new shop, and for the supplier, reducing the quantity of purchase is also the main means to predict the market and avoid risks.

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Last Thursday, the Swiss watch Federation released the export volume of Swiss watches in May this year. The volume of exports to Hongkong and Mainland China decreased by 15.7% and 19.4% respectively, after being exported to Germany, Italy, the United States and France.

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