European Apparel Market: Enhancing The Landing Rate Of Exhibitors And Exhibits

< p > International a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > Federation (IFM) a recent report made a thorough analysis of the current situation of the European clothing market, and concluded that the overall pressure of the European clothing market is relatively large, and the speed of garment retail growth is too slow.

This is due to tight consumer spending. On the other hand, consumer buying habits have changed. Before the keen interest in fast fashion has shifted to rational "slow fashion", and European consumers are increasingly paying attention to healthy and safe clothing products, green and sustainable development have become the mainstream of the market.

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"P >" European buyers are more inclined to buy high-quality products, especially in the economic downturn, high quality products can more ensure the controllability of expenditure.

Instead of spending a lot of money to buy a lot of a target= "_blank" href= "http://www.91se91.com/" > clothes "/a", which are no longer worn in the one or two season, it is better to buy one or two pieces that are expensive, but with material, classic style and not obsolete.

People will not be keen on fast fashion as they used to be, and will know more about what they need.

That's why slow fashion is coming back. "

China International Trade Promotion Committee < a target= "_blank" href= "http://www.91se91.com/" > textile < /a > industry branch vice president Lin Yunfeng said.

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< p > < strong > improving the landing rate of exhibitors and exhibits < /strong > /p >

< p > Lin Yunfeng said that slow fashion has never left the European market. This is evident from the China Textile and clothing trade exhibition (Paris) in recent years.

At several successive exhibitions in Paris, the most popular European buyers, such as Ningbo HengYuan, Ningbo Ming Lang and Beijing Pan American, are skilled at menswear men's wear, with high product positioning.

The women's clothing enterprises, represented by Wuhu Optima, Nantong Ji'an, Nantong Murray and Hangzhou Shiyi Ge, have strong product design, excellent quality and rich category. They are very popular with European buyers.

Another part of the exhibitors, taking into account OEM and independently designed and developed products with high added value, has also won the favor of European customers.

In addition, a number of enterprises, such as the Dalang sweater industry cluster, have made great efforts in environmental protection and sustainable development. We have strengthened product testing and improved product quality, thus meeting the needs of European consumers for environmental protection in the production process.

It is not enough to win the European market and compete solely by price advantage. First, we must enhance the added value of products, quality and services, and then choose the suitable platform.

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< p > China Textile and clothing trade exhibition (Paris) and Paris international garment "a target=" _blank "href=" http://www.91se91.com/ "dress" /a "Procurement Exhibition (CTAF/APP PARIS) (hereinafter referred to as" Paris Exhibition ") has provided a comprehensive platform for trade, information and fashion for the exhibitors and professionals from the very beginning.

The Paris exhibition highlights the advantages of linking the upstream and downstream industries, providing one-stop intensive, efficient and convenient procurement services for international buyers, and bringing new business opportunities to global textile and garment manufacturers including Chinese exhibitors.

In such an international and diversified platform, the competitive advantage of China's industry can be more obvious, and exhibitors also get more buyers' attention.

Therefore, Paris exhibition is undoubtedly the most effective platform, no matter how to increase the added value of products, or to help enterprises to quickly and accurately land the European market.

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< p > < strong > stable and rising repetition rate is less than /strong > /p >

The "P" Ninth Paris exhibition will be held at the same time in the same period in the same period of the Paris Boer Exhibition Center and the famous European Texworld clothing exhibition center in Paris.

The exhibition is sponsored by the China Textile Industry Federation, the China Textile Association, the China Apparel Association and the Frankfurt Exhibition (France) company.

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< p > it is reported that the current Paris exhibition area is 1200 square meters, an increase of 20% over the previous one.

From the perspective of the distribution area of domestic exhibitors, the exhibitors in Fujian, Anhui and Guangdong are also very active in addition to the traditional textile cities, Jiangsu, Zhejiang and Shanghai.

Exhibitors' repeat participation rate increased from 40% last year to 50% this year. For example, Ningbo HengYuan, Ming Lang, lion Dan, Zhejiang Carle, Beijing Pan American, Wuhu Optima, Nantong Ji'an, Nantong Mei ray will still participate in the exhibition.

Zhejiang Orient, Qingdao red collar, Zhejiang orient light industry and other enterprises will also participate in the exhibition this September.

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< p > Lin Yunfeng said that the formulation of a long-term participation scheme is conducive to the expansion of the European market. In recent years, many exhibitors with good feedback are exhibitors.

The development of European market is not a single step, but a long-term process.

The old exhibitors have their own long-term market planning. They should do a good job in market research, warm reception at the exhibition, and timely follow-up after the exhibition.

Many companies say that they continue to participate in the exhibition, on the one hand, to grasp the market changes, and at the same time more to fulfill their commitment to customers, because many European customers at the previous exhibition site expressed the hope that they could meet at the next exhibition, so it can be seen that exhibitors and buyers continue to consolidate and deepen their business relationship.

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< p > < strong > increasing the international exposure rate of exhibitors < /strong > /p >

< p > taking into account the environment of European economy and according to the demands of enterprises participating in exhibitions and the demand characteristics of European market, the organizers and Frankfurt Exhibition (France) company have intensified their efforts to publicize the enterprises.

At the same time, in order to help enterprises enter the European market quickly, this Paris exhibition also provides an omnidirectional and multi angle propaganda platform for enterprises.

For example, in the official website of the exhibition, different sizes of advertising sites are provided for enterprises.

In the invitation of e-mail, booth distribution map and guide to visitors, it also provides enterprises with fully advertised places to display their brands.

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< p > in addition, all exhibitors will receive an electronic invitation at the end of July.

This invitation will give a detailed account of the current Paris exhibition and the information of its respective enterprises.

Enterprises can use this platform to find various potential customers.

Free online I-TEX purchasing system for enterprises will include a large number of audience purchasing information, which will also help exhibitors in the sales work.

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< p > besides the above services, the news center of Paris exhibition will further increase the exposure rate of exhibitors.

Since the spring exhibition in Paris in 2013, the information center has been open to Chinese exhibitors.

Organizers also hope that exhibitors can take the initiative to participate in these publicity services, improve the exposure rate of enterprises in the international media, and promote the brand image of enterprises.

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