Fashion And Specialty Combine To Become The Driving Force For Outdoor Enterprise Development

along with Sports goods In order to solve a series of adjustment of inventory, the industry also provides experience for the outdoor industry in the professional and fashion direction. At present, the combination of specialized product positioning and fast fashion terminal management will provide new impetus for the development of enterprises.

From the characteristics of outdoor products brand In the long term development, product positioning is more suitable for focusing on professional routes. Outdoor sports is a very professional sports activity, and requires highly professional equipment. In the outdoor products industry, there is such a saying, "life depends on equipment". However, specialization is not only giving more functional technology to products, but also changing marketing direction, brand emotional appeal and personalization. From the point of view of Lining's professional focus, it is also on the one hand to create its scientific and technological functions in the field of professional sports, such as the launch of Wei Dezhi Road, the "Lining bow" as a support for running shoes; on the other hand, employ professionals with international influence to endorse and enhance professional participation in order to enhance the professional image of the brand. Therefore, for the development of the domestic outdoor industry, it is understandable to expand the market space and increase profits. But if we abandon the specialization characteristics of the products, they will eventually be discarded by consumers.

In addition, the fast fashion terminal channel mode was once regarded as a good solution to solve the inventory crisis in sporting goods industry. Adidas's transformation in this regard has also achieved good results. Therefore, fast fashion in the terminal management of the more prominent reaction speed, supply chain management, rich product mix and display design are also of reference value to outdoor industry. Because brand operators have more information management on terminal channels, the reaction speed has been improved. However, to improve the quality of single store and terminal efficiency, meticulous store operation is very critical. From the perspective of fast fashion, rich product mix and display design with perceptual and rational quality are two key elements. ZARA new product update speed can reach more than 20 times a year, outdoor clothing naturally need not be so frequent, but it is necessary to appropriately increase the adjustment display design to customers' freshness, improve product mix and display effect. In particular, supply chain management is crucial to speed up product renewal.

2013 Outdoor industry The growth has entered the "high school slowdown" stage, which is also seen by the industry as an opportunity to adjust itself. The brand business takes advantage of this opportunity to improve differentiation and strengthen the meticulous management of the channel. Therefore, improving the degree of professionalism and strengthening research and development can help brands achieve differentiated strategies better. Fast fashion's successful experience in channel also provides a learning case for the transformation of the entire garment industry. However, this "fast" mode is not applicable to all fields. Therefore, learning and borrowing needs to be considered and applied according to its own characteristics.