Who Will Be The Next Leather City In Haining?

In the short span of a few days, < a href= "http://pop.sjfzxm.com/popimg/xm/index.aspx" > Jiaxing < /a > domain, three large scale professional markets with investment scale of hundreds of millions or even hundreds of millions of P have come to the stage.

This is not a coincidence, but a microcosm of the construction boom of Jiaxing's professional market.

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< p > Why do so many large professional markets favor Jiaxing with only about 3000000 people? In the meantime, how many markets will become the next Haining leather city and Pu Yuan woolen sweater market? < /p >

"P >" can a hundreds of millions of people throw up the market "spring"? < /p >

"P" recently, the media focused on the "a href=" "http://www.91se91.com/news/index_p.asp" > Tongxiang < /a > a number of professional markets become "empty city" phenomenon, attracting a lot of attention.

Many professional markets such as Tongxiang shoe leather city, Tongxiang World Trade Center, North Zhejiang Leather City, Tongxiang International Silk City, Tongxiang Pu Yuan children's wear city and other professional markets are deserted, and some markets have even become "empty cities" closed by shops.

According to the reporter's preliminary understanding, there is a similar "bleak" professional market in Jiaxing. There is also the world's largest fastener "market", China International Fastener Hardware City, which is known as the "World Fair" with an annual turnover of 10 billion yuan, and the Pinghu China Clothing City, which was declared to be the "shoulder to shoulder" Haining leather city's clothing market leader.

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< p > seeing that one after another market is gradually withering away, why will there be a big attack on the professional market by investors? < /p >

< p > wood industry is one of the four traditional industries in Jiashan.

Since the 90s of last century, it has not only set up a model of "zero resource economy", but also made the name of "China wood City" in Jiashan.

Then, can the Jiashan international woodcarving city with a total investment of 1 billion yuan hold the nickname of "China wood City" in Jiashan? < /p >

< p > it is understood that there are more than 2000 shops in Jiashan international woodcarving City, including wood carving, root carving, bamboo carving, bamboo weaving, mahogany furniture and wooden bamboo tourism handicraft.

In the blueprint of woodcarving city of general manager Wu Mengsheng, the wood carving industry is just a carrier and core of woodcarving city. With unique geographical advantages, it is linked to the tourism resources of South Lake, Xitang ancient town and Dayun hot spring. The construction of national 4A scenic spot is the short-term goal of woodcarving City.

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< p > Jiashan county government hopes to build woodcarving city into a new industry incubation park featuring wood characteristics. Following the development rule of "industry supporting the market and upgrading the market", we will cultivate a processing and handcraft arts and Crafts Industrial Cluster by building a large-scale industrial characteristic market characterized by "wooden arts", and comprehensively enhance the market competitiveness and influence of Jiashan's traditional industries, and lead the pformation and upgrading of Jiashan's wood industry.

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< p > nearly ten professional markets are ready to sail. < /p >

< p > in the Hangzhou Bay area, the professional market can be seen in an endless stream, and most of the cities built by various names are about 100000 square meters in size and 600 thousand square meters in size. The scale of investment is hundreds of millions or even billions of yuan.

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< p > according to the rough statistics of journalists, in Jiaxing, there are nearly 10 projects on the scale of specialized projects that are being built and signed, such as China international famous brand city, Wang Dian international suspended ceiling City, Wanjia Hui Jiaxing Yiwu Trade City, Haining China imported food city, Tongxiang Flower City, Haining International Flower City, Pinghu China bag City, multi De Fu Jiaxing Food City......

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What will be the market trend and outcome of such a large number of professional market projects? < /p > p

< p > it is easy to see from the embarrassing professional market in Tongxiang and even Jiaxing that behind these deserted markets, the original interpretation is a business logic.

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< p > according to the information disclosed on the Internet on the leather industry of Tongxiang China footwear industry, the market is going to rent a model, "charter 15 years, after tax return 7%".

Tongxiang World Trade Center also promised to buy shops for investors in the first 3 years of 8% rental returns, fourth to sixth years, 10% rental returns, the first 3 years of rental income, through the form of rentals, deducted from the total price of the shop, the total construction area of the market is 600 thousand square meters.

However, market expectations are not as good as earlier publicity.

Shortly after settling in, businesses felt that their business was not satisfactory. Some of their commitments had not been fulfilled.

There is no legal guarantee for the future return of the form of sales.

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< p > now, what is the trick that developers are making? < /p >

< p > "trustee for 10 years, chartered for 5 years, with an annual return of 8%.

In the first 3 years, 24% one-time payments were made, which greatly reduced the amount of investment.

In fourth and fifth years, 8% of the original price is returned every six months.

If 5 years later, the owner does not want to continue to operate, he can repurchase the developer unconditionally at 140% of the contract price.

This is the sales policy of Jiaxing famous brand city, which is said to be very popular.

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< p > in the view of Prof. Chou Hengxi, Professor of Business School of Jiaxing University, the professional market is selling tomorrow. While investors are doing business, they have also bought the promise of developers, that is, the "tomorrow" of the market.

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< p > unfortunately, how many developers can really fulfill the promise of selling shop? < /p >

< p > can Haining leather city and Pu Yuan sweater city be copied? < /p >

< p > "in fact, the professional market is not a simple commercial real estate, because from the process, residential real estate sales have entered the terminal, and the sale of commercial real estate is only the beginning of business, and business opening and management are the main tasks."

Chou Hengxi told reporters.

However, many professional market projects are basically aimed at short-term profits. As for the late management and operation, the investment is relatively small. For example, the children's clothing city of Pu Yuan is precisely because of the late management problems, which has led to the market becoming more and more deserted, or even once closed.

This is one of the reasons for the rapid closure of many professional markets.

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< p > "the success of Haining leather city and the rise of Pu Yuan sweater market are inseparable from the inherent industry rules and the market trend at that time."

Professor Qiu said that the success of Haining leather city is due to the strong demand of the market. The rise of the market of Pu Yuan sweater is inseparable from the support of thousands of sweater enterprises around Tongxiang, and the two markets are guided by the government in the early stage of construction.

But now, after the construction of the professional market, the government's regulation is basically free. Many developers only care about shops, which leads to a lot of shops.

As a result, a good business in the market will start a business and leave people in a bad business. Anyway, the storefront is not their own, which is the reason why some professional markets are leasing all the year round.

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< p > "in the eyes of people, the traditional market is only synonymous with exhibition and distribution commodities.

The modern professional market will no longer be a purely commodity trading center, it will also be the center of information release, design and development, fashion trend publishing, logistics and financial services.

Professor Qiu said that whether it is Haining leather city or Pu Yuan sweater City, it has become the "market complex" of "exhibition trade + e-commerce + modern logistics".

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P is the key to their success.

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