American Idol Champion Cook Becomes Spokesperson For SKECHERS

SKECHERS signed the American idol champion David Cook to become the global image spokesperson for the new generation of SKECHERS.

This marks David Cook the first male global spokesperson of SKECHERS since 2002.

Like the famous actor Robert Downey Jr. (Pepo Robert Donny) and the second American idol champion Carrie Underwood (Kylie Underwood) in 2005, she became the spokesperson of the international brand SKECHERS.

SKECHERS will combine the 25 year old star's personal style, interest and taste to deduce SKECHERS's unique leisure style.

Cook tells his feelings: "I always think SKECHERS is a very cool company and can be part of them. I am very excited.

"Cook broke the record of Billboard in 4 days after winning the Billboard in May 28, 2008.

In the first week, the popular songs in the 11 matches were on the Hot 100 list.

"They have outstanding singer endorsements, such as Carrie Underwood (Kylie Underwood) and Christina Aguilera (Christina Aguilera), and I am honored to be a member of the SKECHERS celebrity list.

Michael Greenberg, President of SKECHERS, said: "we are excited to be able to invite David to become the spokesperson for the global image of SKECHERS, which is of great significance to the global marketing strategy of SKECHERS.

"As a dynamic star, his affinity is especially suitable for SKECHERS brand, and will continue the successful cooperation between SKECHERS and the new generation music star.

"Fashion and music are interchangeable, and there are similarities between them.

The combination of fashion and music can better show the characteristics between stars and brands.

Because of this, we will spare no effort to cooperate with different stars, such as Britney Spears, Christina Aguilera, Carrie Underwood, Ashlee Simpson, and now, David David, so that they can become a part of the "better" brand.

"Together with the famous female singers Spears, Aguilera, Underwood and Simpson, male star Rob Lowe, Matt Dillon, the former Lakers player Rick Fox and Downey Downey together, it will appear in the global marketing plan.

David Cook didn't plan to participate in the competition. He was only supporting the younger brother of the American Idol in Omaha, Nebraska.

Then he himself decided to take part in the competition, hoping to continue his dream of breaking through Hollywood.

David Cook - the rock singer beat more than 100 thousand competitors into the top 24.

As the game went on, David got the affirmation of the American audience.

In May 21, 2008, in the record of 97 million 500 thousand spectators' voting, David Cook won 56% of the votes, won the championship by 12 million, and became the first champion in the history of American Idol, and also the third male champion.

In addition, SKECHERS ranked the top in several shoe rankings released by NDP, an authoritative US market research firm.

(1.SKECHERS) in the young men's, women's consumption market and non functional footwear, surpassing Nike, Adidas, and stabilizing NO.1 2.SKECHERS in outdoor footwear, successfully entered the consumer market, ranking NO.8 3.SKECHERS in the functional footwear and ice skating footwear market, accounting for NO.1O 4.SKECHERS in the sandals Market. The most popular brand of men is second only to the well-known brands Nike and Adidas, ranking third. In the sandals Market, children's favorite brand is second only to the famous brand, ranking third.