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Under The Impact Of Electricity Providers And Other Clothing Shops Operators Most Hurt

2013/7/2 17:20:00 24

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Clothing Shops Clothing Shops

service and experiential shops were less affected

as the saying goes, "one shop supports three generations".

It has been a way for many people to rent a store and do a little business in the downtown area.

Nowadays, such traditional ways of getting rich are constantly being challenged.

shops encounter operational risks. Apart from the economic and environmental factors, there are also reasons for the electricity supplier.

In 2012, the scale of China's online retail market reached 13205 billion yuan, an increase of 64.7% over the same period. The scale of online payment users in China reached 221 million, and the utilization rate increased to 39.1%.

if the annual consumption market paction scale is regarded as a relatively stable cake, the electricity supplier will eat more, and the entity store will starve.

Facing the increasingly rapid development of the electricity supplier, the theory of traditional retail extinction has begun to clamour.

In order not to let shops become "hurt shop" and let the return on investment fail, we have locked solid shops for you to analyze more opportunities for survival of physical shops in the era of e-commerce.

< a > target= "_blank" href= "http://www.91se91.com/" > dress > /a > shop operators are most injured /p >

In the past few years, the average selling price of street shops in Hangzhou has not fallen, and is still increasing year by year. But with the emergence and prevalence of the electricity providers, the purchase and lease of traditional shops are quietly changing. P

"P" every time, similar to Taobao's "double eleven" outstanding news, after the hot debate, Centaline commercial real estate manager Hu Xiaoling will find that more and more customers began to attach importance to the impact of the electricity supplier on traditional shops, hoping to choose shops that will not be replaced by the electricity supplier.

> there are two kinds of customers in investment shops: perceptual and rational.

Perceptual customers will see the current state and the image of the shop; rational customers will see the potential of the store, and see whether the store will be replaced by the electricity supplier in the future.

Now many customers come to our shop, the most insurance idea is to do business that will not be replaced by the electricity supplier, such as catering.

The traditional shops that are easily replaced by electricity providers have fewer and fewer customers.

in so many streets and lanes of physical shops, < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > the impact of shops is the first to bear the brunt.

"At present, the shops in Hangzhou are mainly clothing, with a large number of shops, especially in commercial streets.

On the Internet, clothing stores are the most, so the impact of electricity suppliers on clothing shops is relatively large.

Hu Xiaoling introduced.

"P", "you will find that Hangzhou Wulin Road women's street feature street is a" secret Wardrobe "that has been regularly visited by consumers. Now, under the impact of e-commerce, the charm has declined, the most direct expression is that from the beginning of last year, the rental of shops began to stagnate or slightly slide.

The landlord himself knows this, and it is still the original rent price, which is not going up.

In addition, such as Hu Shu South Road, Xiang Ji Temple Road three Tong blocks, mainly in the development of apparel industry mainly, is also greatly affected by the e-commerce, some clothing stores are difficult to make money, some customers will try the store, and then go home to buy similar clothes online.

There are also many clothing stores in the west of Chengdu.

Some a target= "_blank" href= "http://www.91se91.com/" > brand clothing "/a" shop is also shrinking, after all, their rent is not cheap.

data show that about 65% of the 6 million Taobao sellers in the country are making clothes.

Facing the high rent of the shops along the street and the business diversion brought by the electricity supplier, the sellers of clothes shops who are unwilling to work for landlords are rushing to build Shopping Mall in these years. The rents there are relatively low, and there are more traffic.

And some of the shops in the shops along the street have changed hands.

There are also clothing operators, instead of choosing a relatively low rent, lack of consumer groups of community shops.

we must strengthen the experience as the main form of business /p >

although the electricity supplier has so many advantages, but like a coin has positive and negative sides, the electricity supplier also has its inferiority, for example, the online products can not be seen and touched. Although the electricity supplier is trying to improve this, it still can not replace the offline.

There are many parallel goods and fake goods on the Internet, and some operators of traditional shops see opportunities.

"like experience, beer and skittles (goods or services) is still good in traditional shops.

Commodity trading can be solved online, but service and experience can not be solved online.

Fang Fang analysis.

Hu Xiaoling also pointed out that customers have to go to the shops to consume and experience, or to purchase supplies urgently, and to compare valuable or large commodities.

For example, 1, service type or experience type shops, such as foot bath shops, cinemas, KTV, restaurants, hotels and other businesses, the risk of traditional shops will be relatively small.

2, fruit, fresh products and other unsuitable for sale online, such as bayberry, it is easy to bad.

The short duration of commodities, the impact of general electric business will be smaller.

3, businesses such as gold jewelry and other valuable commodities, luxury goods or high-end cosmetics are relatively safer in the era of e-commerce.

Because customers are worried that online shopping may buy fake products, in order to secure, they will choose to buy physical stores. "

Zhang Huifang also said that commercial consumption, which must be done manually, must be done through people's service. In traditional shops, the electricity supplier has no impact on it.

Besides, it is not very great to provide customers with leisure, similar to teahouses and cafes. In these places, customers get a kind of enjoyment, and time is money.

Third, experiential, such as cinemas, KTV, etc., must be attended by customers, and the prospects for development are good.

"for example, the development of movie theater is good. Generally speaking, people are emotional animals, and they have to communicate face-to-face.

Although the price of goods in a physical store may be about 10% to 30% higher than that on the Internet, the services enjoyed during the shopping process are different from online shopping.

There are restaurants. People come to restaurants not only to eat, but also to communicate. There is no way for society to develop.

besides, Qiu added: "the logistics restrictions are relatively large, such as fragile tiles and inconvenient pportation, which are not subject to the impact of the electricity supplier. The Internet can not be identified, such as antique shops and pawnshops, which can also be considered for development.

The identification of antiques is professional. Experts need to see things in person.

strong > phenomenon > /strong >

strong > native products and digital stores were also not spared /p >

besides the clothing category, the electricity supplier relies on its natural low cost advantage, and the logistics improvement is becoming more and more mature. In these years, you will find that some traditional bookstores are closed quietly, and the flow of mother and baby stores is decreasing.

Hu Xiaoling said that other commodities sold by other shops can be bought online, such as local specialty shops that run tea or hickory, digital home appliances stores, mother and infant products stores, and so on.

"local specialty shops are affected by electricity providers, smaller than clothing stores.

Some large brands of local specialty shops continue to open, such as Wang Ji, Tianfu tea is relatively stable, the company is relatively large, has certain strength, not easy to close.

The impact is mainly on individual small shops.

in the view of Fang Fang, general manager of the winning business organization, under the impact of the electricity supplier, the traditional retail industry, such as small commodities and household appliances, has received a relatively large impact on the traditional shops, such as "after all, the terminal stores have all kinds of costs, such as rent, water and electricity, personnel and so on, and the online stores are not so large, so they have certain advantages.

Coupled with the traditional shops, the biggest advantage of electricity providers is no business circle restrictions...... "

the rise of the electricity supplier and grab the cake of terminal retailers. This phenomenon is analyzed by Zhang Huifang, general manager of Hangzhou win win real estate agency. The price is cheap, the purchase is convenient and the product diversification is the biggest advantage of online shopping compared with traditional shopping.

But the most influential electricity supplier is homogeneous, standardized products, such as electrical appliances, 3C products, books and so on.

The electricity supplier is also doing more standardized products. It can attract customers through its mass production and its cost advantage. Once it can not be produced in bulk, its advantages will also be reduced.

Taobao University's traditional business operator who is stationed in the electricity supplier product also told reporters that the impact of the electricity supplier on the physical store is the standardized products, such as 3C, digital and household appliances consumption. Customers can buy online at lower prices after the online experience. "In addition, with the development of the logistics industry, household appliances like before are not doing well on the Internet, and now they are also becoming popular.

To exaggerate, people's food, clothing and housing are all related to life and logistics can be solved.

strong > trend >

strong > direction > > /strong > .

the whole commercial retail terminal is changing to .

under the influence of electricity supplier, traditional shops are facing unprecedented challenges.

Some shops that only once sold flowers or fruits have begun to turn into a comprehensive store, such as flowers, food, general merchandise, fruit, and so on. They are no longer single in order to relieve rent pressure.

Under the pressure of high rent, the shops of home furnishings and shops gradually no longer favor the busy streets, but consider the P shops which are cheaper in rent and face the residents directly.

The car maintenance is not affected by the electricity supplier, the car beauty shop to find more customers.

Fang Fang pointed out that the whole commercial retail terminal is changing, and correspondingly, the supply and demand structure of the property is changing.

In the past, small shops were favored by investors and renters because of their small size and low investment threshold. Nowadays, as people in small shops make clothes or mother and baby shop, they begin to switch to online businesses.

The larger shops are suitable for investors and entrepreneurs.

besides, the operators of middle and low grade goods will reduce the number of entities to open stores in the future, and the number of brand entities will increase. They will use physical stores as the window of commodity display, playing the role of trying, matching and designing for customers. The products may have comprehensive integration, and they are home integrated stores.

Online women's clothing stores follow suit more, imitation products are more and brands are lacking. Under this background, brand entity stores still have their living space.

"P", "Lining and other sports brand shops are largely closed, and their sports clothing is not complicated, do not emphasize the collocation also has a certain relationship."

Fang Fang analysis.

traditional shop operators need to change

facing the ever-changing today, the traditional shop operators realize that instead of passive acceptance, it is better to take the initiative to change.

like the traditional bookstore, it may be in bad condition when it meets the impact of the electricity supplier. But Zhang Huifang thinks that if it changes into a recreational place that can read with friends, will it regenerate vitality? The electricity supplier can not completely replace the shops, but the business of the shops is bound to be pformed, and people's services are needed to provide or increase the value of the goods.

Or let you get more involved, just like skating rink, cinemas, etc., the protagonist is you, to provide experiential consumption, in order to remain competitive.

some people simply regard the electronic business platform as a competitive relationship with the physical shops.

In fact, there is still an opportunity for cooperation and development between them, which should be a trend in the future.

The mode of "O2O" is still being explored, and there is no case of special success, but it will be a trend in the future.

Qiu cited an example. "A trainee is a diamond maker. Now he has started marketing on the Internet so that netizens can find pictures of their favorite styles, and then give them coupons to attract them to buy in physical stores. This is also one of O2O."

store can do comprehensive management to reduce store rentals and increase profit margins.

For example, a small shop can put the most popular mobile phones + < a target= "_blank" href= "http://www.91se91.com/" > shoes < /a + + electrical appliances + clothing, etc., let customers experience, and then take the two-dimensional code, enter the online shop to buy different colors, different styles, different prices of goods, purchase order, through Alipay payment.

The shop sells goods to the store. Customers can pick up the goods in a small store one day later, and further experience and confirm the purchase.

Small stores do a good job of return services, customer emotional communication, improve the added value of services.

There are also some industry bosses who make B2C online (enterprise to end consumers), plus entity experience stores to complement each other.

, he added, one of the reasons for the rise of online stores is that some online sellers are very good at courtesy under the pressure of competition. They are very polite, such as often saying "pro", and customer service is still chatting with customers in the early morning.

And some sellers under the line are forced to accept all this change.

Therefore, the offline shop should really do a good job of service and do a good customer experience, which is the real way to win.

"Traditional enterprises need to take the courage to start their business and start their two business," he said.

shops in different places. What kind of business do you have?

Metro shops should pursue "fast pacing". Community shops should pay attention to "slow life" .

from "I'm afraid you don't come" to "fear you don't buy", "bustling" is no longer the sole value of shops.

A businessman on the roadside in Yanan, Hangzhou, said frankly, "what is the use of many people? There is no way to buy it."

The emergence of electricity providers has given consumers the option of "refusing to pay" the rent of expensive shops.

which formats to make money in the future will require careful consideration from investors and shop operators.

According to the views of the industry and ordinary consumers, journalists have arranged a different kind of shops, including less affected by the electricity supplier, and the shops that are more affected by the electricity supplier.

Commercial Street shop > > /strong > /p >

the potential of the shops in the regional center is larger than that of /strong > /p >

Hu Xiaoling, manager of the commercial real estate department of Zhongyuan Real estate, P, believes that shops on commercial streets can not be replaced by electricity providers, preferring restaurants, hairdressing, beauty salons, Gaestgiveriet Hotel, pharmaceutical stores, jade stores, education and training, banking and so on.

And electrical appliances, clothing, local products, maternal and infant supplies, and so on, are greatly affected by the electricity supplier.

Zhang Huifang, general manager of Hangzhou win win property agency, analyzes the shops of the prosperous commercial street, the rent is not low, what shops are suitable to open, and what industry to make more money.

You can consider opening brand stores, but not the very high-end luxury goods, such as gold jewelry stores.

After all, luxury goods may be more likely to enter the landmark buildings of the regional centers.

Commercial Street shops can also open some clothing brand flagship stores and banks and restaurants.

"these businesses or profits in volume, win by volume, or higher single profits, enough to support high rent, or think of the role of brand promotion to meet the needs of the company's distribution, rather than simply considering the cost.

In gold lots, stores are billboards.

Such as Mercedes Benz, BMW and other high-end cars, in the commercial street with a high rent open shop, shop owners are not only concerned about how much money they can make in the store, but to get publicity effects like those in Champs Elysees Street store in Paris, France.

she prefers Hangzhou's rising regional commercial centers, such as the northern city and Binjiang's regional commercial center, and believes that its development potential is great and its value is beginning to be recognized by people.

"there are not only residential areas and business areas in the regional business centers, but not only the white-collar workers in the office buildings, but also the residents and pedestrians in the area.

There are many shops around Xicheng square, which can produce the effect of Duo long.

In the future, people's life circle will be locked in a certain range, hoping to go shopping for a long distance, so the shops along the street in the regional business center can consider operating the formats that satisfy the customers' regular requirements, such as shampooing shops, convenience stores, optical shops, etc., opening a restaurant is also good.

community shops > > /strong > /p >

suitable for life service formats

as for the community shops, Hu Xiaoling introduces that the customers mainly face the surrounding residents, generally belong to the small shops, and the brand is not suitable for entry.

Community shops can not be replaced by electricity providers, such as massage establishments, beauty salon shops, suitable for middle and high-grade estate residents, many of which are members, to facilitate the surrounding residents to spend.

Many white-collar workers now have occupational diseases, and they also heat up the blind massage shops in Hangzhou.

she believes that in the community shops, massage shops, foot bath shops, fruit shops, small shops, small vegetable stores, breakfast shops, milk tea shops, fried dough sticks, duck neck shops, smoke hotels, dry cleaners and so on are good formats.

And small clothing stores, maternal and child supplies stores, etc., may be more impact by the electricity supplier.

In the past, a lot of baby shops have been opened in the community.

Zhang Huifang's view is almost the same. She believes that the potential of community shops depends on the strong radiation.

When you get home, you may come out and visit the shops.

Like shampoo laundries, it is suitable to open in community shops. Although there are not so many people, the customers are relatively fixed and frequented by shops.

In addition, like beauty shops, foot washing shops, restaurants, fruit shops, bakeries, etc., it can satisfy another demand of community people.

in addition, Fang Fang, general manager of win business organization, suggests that entrepreneurs can open pet shops or express mail rooms in community shops.

"The future of community shops is more about the format of life services, such as water supply, dry cleaning, medicine purchase, convenience store, fresh purchase, pet beauty care.

This is not a substitute for the electricity supplier, or an indispensable part of the life of the residents. "

market shops > > /strong >

< < > > /strong > .

Zhang Huifang thinks that the market depends on business. If we manage well, it will be difficult to find a shop.

Besides operating, the suitability of the format is also important.

The reason why the wholesale market of small commodities is affected is that besides the increase of similar market and the saturation of the market, it is difficult to do business with the downstream retail outlets.

Therefore, the market operators can consider the business of small businesses affected by electricity providers, such as nail shops.

take Zhejiang Xiaoshan Hangzhou comprehensive commercial city and Zhejiang Xiaoshan commercial city covering 19 major markets as an example. According to the person in the commercial city, "our market is mainly affected by the following three categories: first, catering, entertainment and leisure stores; two is the wholesale Department of bulk building materials, and three is the valuables such as coarse cereals, grain and oil, famous liquor and famous tobacco.

The biggest impact on the business is clothing, daily chemicals, and department stores.

in the new era Qianjiang New Town store, reporters random understanding found that large plates such as plates were almost not affected by the electricity supplier, while small businesses such as switchboards, toilets, five sets and other small businesses admitted that the electricity supplier shunted the customers, especially the fake products on the Internet, which upset the market price.

Fang Fang said that nowadays, the market of small commodities and clothing is greatly affected by the electricity supplier. Apart from the large selection of Internet, the key is that online sales have opened up the boundless space.

As the traditional channel of commodity circulation, the role of the market is gradually weakening, and the advantages of the market no longer exist.

Therefore, some retail markets will have to pform in the future, and combine business on line and line, so as to find a new way out.

Metro shops > > /strong > /p >

grasp the "immediacy" of consumption /p >

"in so many types of shops, MTR shops are instant consumption and less affected by electricity providers."

Hu Xiaoling said that at present, there are not many shops in Hangzhou metro, which are generally based on fast consumption.

Because the subway passages are pedestrians, lack of detention, and the subway itself is fast traffic, usually in a few minutes, so the MTR shops are not suitable for customers to spend time visiting.

In the MTR shops, business is also suitable for instant consumption, preferred convenience stores, milk tea shops, cake shops.

Zhang Huifang also said that the MTR shops are not leisurely shopping, they can choose bakery, trinkets, fast food and other fast purchase formats.

she said that the format of MTR shops is characterized by "fast, small and low total price", and consumers should look at the good ones, such as mobile phone accessories or small items that are easy to find.

If the shop sells a target= "_blank" href= "http://www.91se91.com/" > clothes > /a, it also needs to sell the kind of cheap, quick turnover, and sell food, such as cold drinks, fast food and so on.

"in addition, the price of Metro shops in Hangzhou is generally higher than that of residential shops because of speculation before, and it also needs the attention of entrepreneurs and investors."

Hu Xiaoling reminded.