Local Clothing Allows Customers To Spot Design Products.

6 in the middle of the month, Shishi jinlles Clothes & Accessories The limited company held a four day order meeting, and 30 invited foreign customers participated in the first time. The design samples were selected jointly with 100 provincial agents in China. At the same time, whether domestic and foreign merchants will attend the order meeting can promote the foreign trade business of the enterprises? Will it cause the loss of customers? This innovation has aroused heated debate in the foreign trade field.

　　 Let merchants choose on the spot.

Design finished product

"Invite foreign businessmen to the order meeting, more is to increase the contact with customers, and then carry out product research, increase customer viscosity." Wu Yuze, general manager of jinlles, told reporters that inviting foreign merchants to the order meeting will enable them to see the company's design and research capabilities, domestic market trends and company's production capacity, thereby increasing trust in the company.

According to Wu Yuze, from the site of the order meeting, although there are different preferences between the domestic and foreign customers in the order category, there are also some categories that have been well received by customers at home and abroad, and some foreign customers have placed orders on the spot.

Jinjiang colorful Fox clothing Many enterprises, such as Weaving Co., praised the model. Zhong Ruichun, assistant director of the seven color fox, said that the mode of "holding foreign customers' order meeting" is more active than the mode of attending the exhibition. "This is an initiative sales mode, which enables customers to experience products and reduce the time of communication such as intermediate version and revision. It is a win-win practice for customers to win orders and win customers quickly. With the improvement of R & D level, this model may be considered in the future.

Zhong Ruichun's view has been recognized by most people in the industry. They believe that the main customers who are distributed in different regions should come and experience products on the spot, which can play a role in the marketing of enterprises. "Enterprises with relatively strong R & D strength usually have distributors or distribution points in their main export countries. Under the premise of a well-established management mode of overseas customers, this is probably the way for those enterprises that have developed relatively well in research and development and will try to go in the future."

　　 Improper handling

Or lost customers

Although most foreign trade enterprises have said that the introduction of orders to the industry will be a good model, but not all enterprises are suitable, most enterprises still have concerns.

Mr. Lin, head of Jinjiang Han Xin garment weaving and Garment Co. Ltd., believes that this model is more suitable for walking on two legs, and has strong R & D capability. But even so, there will be many difficulties. "For example, when two merchants in the same area look at a product at the same time, which customer should the company give to the customer? If it is not handled properly, it will lose a client, so this is also a double-edged sword."

Liu Yan, an expert in brand management of growing enterprises, suggests that foreign trade enterprises should give full consideration to the confidentiality and cost of R & D design, and invite high-quality customers who have worked together for a long time to be more suitable.

"Using domestic orders to invite foreign businessmen to join together is a good way to increase customer confidence and enhance communication. In fact, it is also a way to meticulously serve customers. But the style of product development should be enough and attractive enough, otherwise it may not achieve the desired effect. If the capability of R & D has not reached a certain level, it is necessary to consider the cost of inviting merchants and the cost of obtaining orders through other channels. In addition, the old customers can be invited to be the main ones, and the new customers may be more difficult. Insiders said that enterprises should consider their own conditions and fully consider their cost performance.

　 case

In fact, some enterprises with strong R & D capabilities have done meticulous service to customers, and have won orders before competitors.

A local unnamed import and export trading company launched the strategic mode of overseas franchised stores many years ago to better serve different customers. "R & D first and diversified styles are the foundation of our foreign franchise stores." According to Mr. Wang, head of the company, facing the same environment, the reason why enterprises can go against the trend is not only the core competitiveness of product strategy, but also the key to marketing strategy.

It is reported that the company's self developed brand "Maxone" sales in the United States rose steadily.

Mr. Wang told reporters that initially, the establishment of distribution companies overseas is due to the demand for orders for its small and medium-sized customers around the world, and the establishment and cultivation of customer resources. As the products developed independently are popular in the US market, the company upgraded its original channel mode, and its proprietary brand store was born.

According to the introduction, the company develops dozens of products every year for the US market. "The first time the new product came to the exclusive store for sale. The buyer can adjust the order quantity and style according to the market reaction of the product. " Mr. Wang said, the environment is not good now, guests are careful to place orders. "We can test the water market for our customers ahead of time, reduce the backlog of goods and increase the turnover rate of goods, and naturally win orders.

Mr. Wang said that the establishment of independent brand franchised stores has played an important role in serving small and medium customers, developing large customers, promoting sales actively and forming strategic alliances with customers. It is also a way for enterprises to serve customers meticulously.