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    Many Enterprises Gradually Turn From Foundry To Self Created Brand.

    2013/7/1 21:02:00 28

    Self Created BrandBrandEnterprise

    < p > Guangzhou processing trade < a target= "_blank" href= "http://www.91se91.com/" > dress < /a > industrial pformation and upgrading will be held in Changping Jingyuan industrial city recently.

    At the scene, hundreds of garment enterprises representatives shared the experience of Jingyuan group's successful pformation and upgrading, listened to the technical guidance of professional guidance agencies, and jointly explored the path of pformation and upgrading of garment and trade enterprises.

    < /p >


    < p > < strong > trade promotion and pformation of garment industry will be held at < /strong > < /p >.


    < p > Jingyuan woolen garment Co. Ltd. is a garment manufacturer under Hongkong Jingyuan group.

    The pformation path can be summed up as "smile curve" extending from both ends to the middle, that is, insisting from the past purely processing and manufacturing, and gradually changing to high-end R & D design, advanced manufacturing and brand marketing in one direction.

    < /p >


    < p > < strong > many enterprises gradually turn from foundry to self created brand < /strong > < /p >.


    < p > this pformation effectively enhances the added value of products and enhances the competitiveness of enterprises.

    Last year, Jingyuan wool textile import and export volume reached 210 million US dollars, an increase of 24.3%; in the 1-5 months of this year, the company's import and export volume was nearly 100 million US dollars, an increase of 20.2%.

    Like Jingyuan wool weaving, many garment enterprises in our city have begun to pform and upgrade on the basis of OEM, trying to build their own brands, enhance the added value of products, and set up their own sales team to develop the domestic market.

    < /p >


    < p > Pan Xianming, general manager of the Hongkong Productivity Council, said: "the first point, for example, the appreciation of the Renminbi; the second shortage of labor and the rise in costs, because these aspects of materials (price increases) have a certain impact.

    In fact, the problems that they face are generated by competitiveness, forcing them to pform and upgrade.

    < /p >


    < p > < strong > prescribe the right medicine and formulate a reasonable pformation strategy < /strong > /p >


    < p > professionals suggest that while making full use of government support policies, the majority of clothing and trade enterprises must also fully examine the status quo of their enterprises and formulate reasonable strategies for pformation and upgrading under the guidance of professional organizations.

    < /p >


    Pan Xianming, general manager of the Hongkong Productivity Council, mainland China, said: "(pformation and upgrading) there are many different modules." P

    For example, human capital, productivity or production management process have different points.

    To see which one he chooses to develop to maximize his sustainable competitiveness, enterprises should take a look at their own advantages.

    Starting from here, we must never do the best at all times, but in the end, we can't do the same.

    < /p >

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