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    BOSS, The Latest Series Of Fashion Brands, "Concept Luxury" As A Creative Concept.

    2013/6/30 20:38:00 30

    BOSS Fashion BrandBOSSFashion Brand

    < p > HUGO BOSS held a grand fashion show at the Shanghai Museum of Contemporary Art (The Power Station of Art), displaying its brand BOSS 2013 winter men's wear and women's wear series.

    BOSS's latest series takes the concept of luxury as a creative concept, in which women's wear is balanced by elegant lines and loose shapes.

    The whole series will ingeniously give three-dimensional details to the original form, which is interpreted by BOSS brand and creative director of women's clothing Eyan Allen as a modern femininity.

    < /p >


    < p style= "text-align: center" > < img border= "0" align= "center" alt= "" src= "" /uploadimages/201306/30/20130630083949_sj.JPG "/" < > > "


    < p > and the men's wear series is presented by the BOSS brand and creative director of men's wear Kevin Lobo, with classic tailoring and ingenious detail handling, such as double breasted jacket with leather and fur on the lapel, and a coat made of cashmere and silk.

    In terms of color, the whole series used deep purple red, elegant gray blue and high-end black, and BOSS women's dress became the finishing touch with unique strong tea color and luxurious gold.

    < /p >


    The Shanghai Museum of Contemporary Art (P), opened in October 1, 2012, is the first public museum of contemporary art in China. Its predecessor was the south city power plant, which was built in 1897.

    Inspired by the history of architecture itself, T is also carefully designed to echo the shape of lightning.

    The LED lamp lights up the 200 foot long (nearly 60 meter) T stage. It is here that the world's top supermodels Liu Wen, Joan Smalls, Karmen Pedaru, Alex Lundqvist and Clement Chabernaud have jointly introduced the latest series of autumn and winter.

    < /p >


    < p > nearly 1000 guests attended the fashion show, including Asian and international stars Carey Mulligan, Gerard Butler, Zhou Runfa and Cherie Chung, and other media representatives and business partners from all over the world.

    At the later show party, the guests enjoyed the modern and traditional fine Chinese dots, while DJ Robin Blixt extended the atmosphere of joy to the early hours of the morning.

    < /p >


    The P fashion show is also accompanied by comprehensive online activities of online, mobile devices and social media, and has been brought to a climax in the synchronized live broadcast of fashion shows.

    Online viewers will be able to directly order two sets of men's and women's 100 sets of the world's limited set.

    < /p >

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