Enhance The Efficiency Of Single Store, Focus On Shopping Experience, Accelerate The Upgrading Of Children'S Wear Brand Terminal

< p > recently, a new generation of flagship store in Quanzhou, Fujian, has emerged in the central area of some cities.

According to the industry analysis, as the market competition intensifies, whether children's clothing stores have enough attraction to attract children, to some extent, become one of the key factors that affect storefront sales.

To this end, children's clothing brand for the upgrading of the image of the terminal is also becoming increasingly fierce.

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< p > < strong > Terminal upgrade acceleration < /strong > < /p >

< p > the end of April, COOSKIN brand 2013 autumn order will be held.

At this order meeting, COOSKIN launched the third generation terminal image and will upgrade the national chain system in 2013.

This upgrade is mainly aimed at terminal props system, "through the adjustment of color and structure of the shelf, with the help of design and communication with customers, we can convey product information, service concept and corporate culture to customers, so as to achieve the goal of promoting sales and establishing brand image."

The chairman of the company left the crowd.

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< p > POOVE has also taken the upgrading of the terminal image as an important part this year.

In a recent 2013 autumn and winter new product ordering conference, Chen Hongqi, the company's chairman, said the company would focus on upgrading the image of the terminal and launching a new generation of store shelves.

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< p > and ABC launched the fourth generation terminal image shop as early as last year. The new store form is mainly based on the form of mass merchandises, supplemented by cultural props and situational modeling. The shopping culture experience museum with the theme of "discovering and creating fun" is built to enhance the consumption experience.

The third generation of the image shop of the wild leopard children's clothing was also fully promoted last year. The overall tone, brand logo and store image are different from those of the second generation stores.

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< p > < strong > improving single store benefit < /strong > < /p >

How can China's children's clothing market play a more effective and differentiated role than p? Apart from different product services, it also needs to match the unique terminal image.

"The upgrading of terminal stores is mainly in two directions, one is the change of color and display, the other is the redefinition of functions, such as increasing the experience area, interaction zone, etc."

Dog marketing vice president Luo Zheng Ming said that the change of terminal image was ultimately aimed at meeting the needs of the market, attracting customers through color and presentation, and retaining customers through experience and interaction, so as to finally achieve sales.

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< p > according to the analysis of the industry, with the change of consumer demand and the intensification of market competition, the era of opening up stores and increasing sales volume has become the past. Competition in the future will inevitably shift to the competition of single store efficiency, and brand appeal, location of stores, image of storefront and display of goods will become the key to attract consumers into stores.

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< p > in fact, the upgrading of store image does affect the performance of single store.

For example, McDonald's turned the world's unified red door to black, placed on leather sofa and accessories, and the first 6400 stores in Europe increased by 15% in six months.

After the launch of XTEP's "superstar store" in 2008 and 2009, despite the impact of the global financial turmoil, the performance of the "superstar store" still has an increase of 30% to 50%.

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< p > < strong > focus on shopping experience < /strong > /p >

< p > "the upgrading of terminal image is always centered on improving the shopping experience of consumers."

< a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > Chen Weiyang, Chen Li, said that in order to let consumers continue to acquire new shopping experience, many clothing enterprises have changed their store replacement frequency from three or four years to two years, and some brands have even promoted a new image in one year.

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< p > "children's demand for shopping experience is more intense than that of adults. If children create a happy and comfortable environment, children are more willing to stay at the terminal, and provide more time for parents to buy, so that the probability of completion of pactions is naturally improved."

Analysis of the industry.

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< p > in fact, we can see this from the display of international brands such as ZARA.

Although parents have the right to decide what to buy, ZARA still humanized the design reference of children's customers. Children's clothing area takes care of the needs of children's customers, adopts the humanized intimate design at the exhibition height, and appropriately changes the color of the table's table to gray blue, which has a good affinity and draws the distance from children.

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