The Growth Rate Of China'S Outdoor Products Market Slowed Down In 2013.

"P", "after several years of rapid development, the Chinese outdoor products market is becoming more rational and steady."

27, the reporter received the news from the 2013 Asia Outdoor Products Exhibition.

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< p > "the growth rate of China's outdoor products market slowed down in 2013, but it is still expected to reach more than 30%.

The competition of China's outdoor products market is more and more intense, and the threshold for entering the Chinese market is higher than before.

Speaking about the development of China's outdoor market, Knothe Jaeger, a foreign consultant at the Asian outdoor exhibition, said Knothe Jaeger was optimistic about the prospects of the outdoor market in China, because China has the largest population in the world, and more and more people in China know and love outdoor sports.

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< p > for the development of China's outdoor brands, Knothe Jaeger said that the relative prices of outdoor brands abroad are even higher, while China's outdoor brands cover high and low ends on the product line, which can better meet the needs of different groups of people, including beginners and those with little money in their pockets.

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< p > reporters learned that the 2013 Asia Outdoor products exhibition will be held in Nanjing. The scale of the exhibition will reach 52 thousand square meters, and a group of outdoor sports which are cool and avant garde will be introduced.

In this regard, the organizers expect more than 600 exhibitors, and the four day exhibition is only open to professional audiences. It is estimated that the total number of professional visitors from home and abroad will exceed 25 thousand this year.

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< p > it is understood that after eight years of development, the Asia outdoor exhibition has become the third largest outdoor exhibition in the world after the European outdoor exhibition and the Salt Lake City outdoor products exhibition in terms of the scale and number of exhibitors.

Since the 2012 Asian outdoor exhibition was listed as the Ministry of Commerce to guide the support exhibition, the Asian outdoor exhibition has played an obvious role in promoting the development of outdoor industry and economic cooperation, and has been recognized by the industry.

At this year's exhibition, many new outdoor brands are worth seeing, such as Pathfinder, Keller stone, border town sports, shekoudi, Si Kai Le, and many other domestic and international brand exhibition area than last year will have more than 30% growth.

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< p > to this, Knothe Jaeger said that the Asia outdoor exhibition originated from the European outdoor exhibition. It is a professional exhibition for the outdoor outdoor products market in Asia. The Asian outdoor exhibition and the European outdoor exhibition work closely together to provide a good platform for the outdoor products industry to open up and develop the market in Europe and Asia.

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