In The Next 5 Years, What Is The Development Of Women'S Wear Market?

< p > looking at the development of Chinese women's wear market, it has experienced germination, growth, development and metamorphosis. Chinese women's clothing brand has also accumulated from the accumulation of original capital to the brand building now, from workshop type to brand management, < a target= "_blank" href= "http:// www.91se91.com/" > clothing > /a > what characteristics are the market showing in every different stage. What kind of development status will the women's wear market appear in the next 5 years?

< p > < strong > phase 1 < /strong > /p >

< p > strong > germination stage: 70 and 80s of last century < /strong > /p >

< p > environment: pition from planned economy to market economy, garment industry has just sprouted.

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< p > clothing Market: there is no brand, products that meet the basic price, quality and style demand.

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< p > consumer: no concept of clothing.

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< p > < strong > second stage < /strong > < /p >.

< p > < strong > growth period: 1990-1995 years < /strong > < /p >.

< p > environment: began to have the concept of clothing, and has a part of professional practitioners.

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< p > clothing Market: in the middle of 90s, some clothing brands began to appear, but they were only brand names.

The market is dominated by professional suits and suits.

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< p > consumer: there is no concept of brand in general.

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< p > < strong > third stage < /strong > < /p >.

< p > < strong > development period: 1996 -2001 < /strong > /p >

P > environment: revolutionary changes, brand concept, and emergence of a number of good brands.

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< p > clothing Market: timely pformation of casual clothing enterprises to lead the market, leisure a target= "_blank" href= "http://www.91se91.com/" > dress < /a >, sports brand has become the mainstream.

In the mid and late 90s, Metersbonwe, Gloria, and European forces appeared.

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< p > consumer: sports brand has spread the concept of brand to consumers for the first time, which belongs to brand memory stage.

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< p > < strong > fourth stage < /strong > < /p >.

< p > strong > metamorphosis: 2000 -2005 < /strong > /p >

< p > environment: great changes have taken place in the industry, and there has been a shift from labour intensive to intellectual intensive.

Many international brands began to enter China, including the first and second tier brands, and the awakening of local women's clothing brands.

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< p > clothing Market: clothing brand has diversified and differentiated into brand management and brand value stage.

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< p > consumer: with the development of brand and the maturity of consumers, the stage of chewing fashion has gradually formed, and there is a certain understanding of brand and fashion.

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< p > < strong > fifth stage < /strong > < /p >.

< p > < strong > eliminated precipitation period: 2006-2013 years < /strong > < /p >

< p > environment: fast fashion brands enter China and have an impact on the Chinese women's clothing market. After the early precipitation, Chinese women's clothing began to rise.

In the later stage, many women's clothing brands have gone abroad, such as JNBY.

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< p > clothing Market: fierce competition, the market enters brand management and brand value stage.

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< p > consumers: with the development of brand and the maturity of consumers, there is a certain understanding and understanding of fashion.

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< p > < strong > sixth stage < /strong > < /p >.

< p > < strong > subdivision and diversification stage 2013-2017 years < /strong > /p >

< p > environment: the industry is further divided and the market is more diversified. The entity store and the electricity supplier have a certain impact on the market structure. The traditional old brands adjust their strategies in time, and the new brands find suitable living space (such as the brand name), and are influenced by the economic environment and the influence of consumers' ideas. The development speed of luxury brands and fast fashion brands in China is reduced.

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< p > clothing Market: competition in garment industry is intensifying. Some brands will disappear forever in the market, and more women's clothing brands will thrive in the international market. The development of design brand is worth looking forward to.

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< p > consumer: choose fashion stage, consumers begin to make choices for fashion, such as the choice of no LOGO brand.

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