The Marks Indicate That Large Foreign Retail Companies Are Fighting The Chinese Market.

< p > marks indicate that when these large foreign retail companies enter China, they generally overlook the status of shopping malls, at least overestimate the development prospects of China's luxury consumption, and erroneous judgments about Chinese consumers' feelings about luxury e-business.

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< p > in the workplace, direction is more important than speed.

For the company, it is far more meaningful to make a suitable development strategy in business war than to burn it in vain.

It is obvious that the overseas luxury electricity supplier has just grasped this simple but profound truth.

It is reported that the three overseas luxury business operators currently operating in China are not doing very well in China's shopping malls.

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Less than P, Neiman Marcus lost money because of many shopping centres.

The company has proved to the media that the company plans to reduce the Neiman Marcus Chinese website operation team, and all orders are shipped directly from the US Treasury.

This time, the number of people getting up has reached 50%, and there is a lack of half a year on the website.

Yoox is less invested in shopping malls, and the operating cost of personnel and rents is very low. However, because some of the brands that are operating on behalf of the company earn money, there are a few surplus.

Net-A-Porter itself has some Chinese customers. At present, it has not launched a lot of shopping malls for its version, but now it has extensively recruits and lays a solid foundation.

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< p > business is also advantageous to the favorable terrain. The embarrassment of overseas luxury electric providers is obviously due to the lack of a good grasp of the rhythm of China's shopping malls.

Because of the rise of luxury consumption, the luxury e-business website has begun to appear in China's shopping malls since 2008. In 2010, more than 50 new business forms (free trial network http://www.ja8090.com) were created by blasting.

But in 2011, China's luxury consumption reached its peak, and began to slow down in 2012. The luxury electric business found that the cake placed in front of itself was not as huge as it was in fantasy. The overnight luxury electric business seems to have been closed overnight. Many of those who have been forced to live have begun to pform gradually, and dare not to make luxury goods, but positioning is fashion consumption or brand sale.

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< p > favorable terrain is not so good, favorable terrain can not "give power".

In China, which has long regarded the Internet as the "exclusive" sale way for cheap sale, overseas luxury electric providers only see the advantages of the Internet in terms of time and capital.

However, e-commerce, though reducing their channel cost, can not deal with their brand difficulties.

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< p > for example, Neiman has never entered China's shopping malls before, and it is difficult to build up the popularity of retail brands.

The brand value that they worked hard to create overseas is not known to Chinese consumers, and if Longyou shallow water can only be trapped.

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< p > these marks indicate that when these large foreign retail companies enter China, they are generally too optimistic about the status of shopping malls, at least overestimating the development prospects of China's luxury consumption, and misjudging the mood of Chinese consumers on luxury e-business. At least for the time being, luxury goods and pure e-commerce are not an excellent business form.

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< p > eat one cut, grow wiser.

Overseas luxury electric providers have become more pragmatic after they have grown up.

The abolition of the team to reduce costs is a wise move for the coming year in the long term, and in the long run, it is only possible to build up the high-end brand image of the e-commerce channel, and then try to expand sales, or perhaps try to get online to maintain the experience of high-end service.

It can be concluded that these are all demand time, and overseas luxury electric providers want to pull back a city.

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