Clothing 3D Technology To Help "Gao Ding" Series Practicality Still To Be Tested

"P", Beijing, the twenty-seventh world university summer sports ceremony, seven wolf high customization (short for "Gao Ding") made the Chinese team officials' dress a great attraction.

In the same period, Beijing a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > came to Quanzhou to cooperate with seven wolves, Jordan and other enterprises in in-depth discussions on a series of projects such as 3D digital 3D technology.

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A series of projects such as P, 3D digital 3D technology, are linking clothing with high technology to help the clothing brand dream high customization.

Of course, 3D digital 3D technology is not just for advanced customization, it will promote the digitalization of the entire garment industry.

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< p > < strong > 3D technology helps "Gao Ding" series < /strong > /p >

< p > < strong > practicability and acceptance are yet to be tested < /strong > /p >

< p > for the pursuit of "high definition" dream, the seven wolves are a typical case.

In the 2012 China International Fashion Week, the seven wolves launched the "celebrity high customization" series for the first time.

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Zhou Shaoxiong, chairman of the seven wolves, stressed: "this is an era of advanced customization. Advanced customization is a personalized service. It is designed and made for the characteristics of each individual and pays more attention to the appropriateness of wearing objects." P

The seven wolves are currently targeted at the best customized services for celebrities. We will face different consumers in the future.

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< p > in 2012 annual performance online presentation meeting, Zhou Shaoxiong said that the "high definition" of the seven wolves is still in its infancy, and it only customize clothing for stars and specific objects. But it also puts forward that "from the stars to customize clothing as the starting point, it is the propaganda mode of the world clothing brand. We do this to consumers. The seven wolves have crossed from the simple product operation stage to the stage of having the real brand operation international operation ability.

"Gao Ding" is a very important part.

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< p > for apparel customization, the industry is very clear about the fact that there are not many enterprises that can dress and customize garments, except that luxury brands are centuries old.

For today's brand, besides having profound brand connotation and culture, what is needed is high-tech means and digitalized industrial technology.

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< p > 3D digital 3D technology is a very important part.

Three dimensional human body measurement technology and virtual fitting system have promoted the dream of "high definition" of the seven wolves.

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< p > "through the 3D body measurement system, we can get the customer's human data, or modify it according to the customers' preferences, confirm the electronic orders, carry out the garment design, make the flat garment pattern, and finally make the production.

The whole process takes only 2~3 days from data acquisition to garment completion, greatly reducing the customization cycle.

Seven wolves relevant responsible person said.

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< p > for the seven wolves, in addition to the existing 3D human body measurement system, it is also very important for data acquisition and analysis to realize three-dimensional digitalization, and this is a long system engineering.

"In the future, we will be equipped with 3D scanner at the terminal to collect the body data of target customers, which will help us develop a more suitable version of the main target group."

The relevant responsible person said.

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< p > the biggest problem before the seven wolves is the collection and establishment of talents and 3D database.

This is the main content of the cooperation between the seven wolves and Beijing Institute Of Fashion Technology.

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< p > the docking between Beijing Institute Of Fashion Technology and local enterprises, besides Jordan, the precious birds and so on, besides the seven wolves.

Among them, Jordan involved in the three-dimensional digital 3D technology is relatively early.

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< p > "our company cooperated with Beijing Institute Of Fashion Technology three years ago.

At present, the three dimensional digital 3D project has been pformed.

The company will invest about 20000000 this year to increase the research and development of this project.

Jordan company, "a target=" _blank "href=" http://www.91se91.com/ "> shoes < /a > General Manager of industry department, Xie Changzhi, said that Jordan pformed the project into achievements through 10 months of school enterprise docking, and realized industrial chain production in half a year.

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< p > it is reported that Jordan has opened the technology in 8 terminal stores in Taiyuan and Shanghai, and the market reaction effect is very good. It seems to be another highlight of Jordan's brand value enhancement.

For the future, Jordan has incorporated the project into the enterprise strategic planning. This year, the project is expected to invest 20 million yuan to increase the construction of the project.

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< p > it has invested huge sums of money in the 3D digital 3D project. Besides Jordan, seven wolves, Anta and other enterprises have already taken the lead in trying, HOSA, 361 degree, seven card and other enterprises also show interest in this project.

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< p >, as the school head of 3D digital 3D project, Dr. Huang Hai Qiao of Beijing Institute Of Fashion Technology said that the digitalization of garment industry will be a developing trend in the future. The terminal application of this technology will play a good role in promoting customer entry rate and brand publicity.

"Digital 3D technology will integrate into the future store plan, and retail and digital services will be a trend in the future.

In addition, with the maturity of the technology, it is possible to achieve breakthroughs in the fields of virtual ordering, retail digital services, data oriented clothing design and manufacturing in the future.

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< p > in the proofing of the design department, the application of digital technology can enhance the speed of product development, reduce communication costs and improve R & D level.

"Before the traditional proofing design may take more than 20 days, the use of digital sample design can be achieved in just more than 10 minutes."

Huang Hai Qiao also said that if a target= "_blank" href= "http://www.91se91.com/" > designer "/a" is not satisfied with the model, it only needs to make micro adjustment on the computer, so that the sample can be redesigned. This technology is also very useful for the development of the series products.

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< p > quick response, which is valued by the garment enterprises eager for this technology at present.

In their view, the application of digital technology has more advantages than traditional ones in terms of manpower, material, time and communication. This will help the production chain to respond to the terminal information quickly and improve the production speed of the whole industry chain, so as to meet the requirements of "fast fashion".

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< p > < strong > many a target= "_blank" href= "http://www.91se91.com/" > brand clothing < /a > plan input < /strong > /p >

The 3D human body measuring device has been introduced in the Museum of P.

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While P is delighted with the huge investment in new technology, many local apparel industry and consumers have also raised questions.

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< p > "our existing technology is enough to meet the development needs, so we will not follow suit in this area for the time being.

The application of digital 3D technology in the field of clothing, the real practicality and market acceptance, has not yet been conclusive.

Zhong Shiqiong, director of the clothing development center of noble bird clothing, puts forward that 3D clothing and 3D production printing are two levels of things. Clothing companies using 3D technology depends on their final results. "Is it promoting production or improving brand bargaining power? Or is the end consumer willing to spend more than 10 yuan to buy such products?" /p >

< p > "the effect may not be as good as imagined."

In my view, if used in professional sports clothing category, the effect will be good; but in the "high fixed" and ordinary clothing terminal application is still defective.

Zhong Shiqiong further analysis that the same digital sample clothing, if the use of different fabrics, the effect of trying on it will be different.

After all, people have many edges and corners. The current 3D technology can not really show the effect.

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< p > for the popularization and application of the virtual digital technology in the clothing industry, Huang Xingdong, the Shang Hai scholar Business Management Studio, also gave his own opinion.

"Digital 3D should be said to have obvious advantages in proofing.

However, I think there are still many practical problems to be solved in the application of "high calibration" and terminal fitting.

Just like the privacy problem of virtual fitting, in the process of experience, do customers know that their body data have been extracted, if they know, they will continue to experience it? There is a "high definition" customer experience problem, a cold machine and a designer's communication service, that feeling is very different.

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< p > in Huang Xingdong's view, digital tailoring can be regarded as the last step of "high definition". Designers can make more detailed details with the help of virtual digitized human data, which also has certain reference for the selection of subsequent fabrics.

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< p > the angle of the company's application to the technology may be more beneficial, and in the view of consumers, convenient and personalized experience may be more important.

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< p > "has not experienced before, is it similar to the QQ space test" a target= "_blank" href= "http://www.91se91.com/" > clothes < /a > function? To be honest, like the dress such as dress, chiffon dress, I have higher requirement for product fabric, I would rather wear some trouble on it.

Miss Zhang, who lives in the Qing Dynasty, told reporters "/p".

Less than P, Mr. Cai, who has many years of experience in brand marketing, believes that if the accuracy of digital fitting is high enough, it may be more practical for male compatriots.

Mr. Cai further said, "because men generally don't like to try on too many clothes, they buy them when they are ready."

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