Wenzhou Clothing Brand: The Process From Copy To Copy

< p > copy, or "imitation" by its name, it is common in the industry of < a target= "_blank" href= "http://www.91se91.com/" > dress < /a >, so that people love and hate it.

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< p > some famous clothing brands in Wenzhou have also gone through the process from copy to copy.

This is the way to grow up of a clothing brand. Copy, copy out art, can also copy success.

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< p > as we can see from day to day, the fashion shop of a clothing brand has just appeared on the market, and the clothing store in the alley sells similar models.

In fact, this is the simplest copy style, with no technical content and the lowest imitation. It makes colleagues hate it.

Wearing a a target= "_blank" href= "http://www.91se91.com/" > brand clothing < /a >, after two days, she constantly bump into her shirt on the stalls, which not only makes the brand business headache, but also embarrass the brand consumers.

Poor quality is more likely to damage brand image.

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< p > remember once, "a target=" _blank "href=" http://www.91se91.com/ "> clothing exhibition < /a >, the reporter had seen Canelli, a target=" _blank "href=" target= "> Clothing Co., Ltd. booth, witnessed the copying of the same line, photographed and even stolen accessories to go back to imitate.

Cai Hui, the chairman of the company, first discovered and stopped this behavior.

For clothing bosses, they find that their counterparts who have copied their money seem to have an instinctive eye.

This kind of naked, low-grade copying behavior is most abhorrent to them.

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< p > in fact, simply copying is not a real skill.

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< p > years ago, a man from a man's clothing business in Yueqing told reporters Tucao, in order to imitate the East Mongolia edition, once paid a high salary for a printing master in East Mongolia, and spent a year investing millions of yuan.

Just do one thing, remove and install the a target= "_blank" href= "http://www.91se91.com/" > clothing < /a >.

But still can not make the same clothes.

Finally, the boss summed up the fact that the product that was engraved in the whole company's production line and process was not copied from one person or one garment.

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< p > a lot of men's clothing brands in Wenzhou are the first to introduce world-class equipment and train and hire senior print masters.

They not only "copy", but also copy the flavor, forming their own style: let the international brand < a target= "_blank" href= "http://www.91se91.com/" > designer "/a", big name fabric suppliers, big name manufacturing equipment for their own services, and promote their own brand, establish their own channels, so that people can not copy.

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"P" still remember when they were rejected by Milan and Paris fashion week.

A manager of a Menswear business in Longwan laughs that in order to be able to take pictures in fashion week, he made a special contribution to an aviation magazine all year round just to get a formal press card to take pictures in the international stage.

Now, this has become a joking talk.

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Less than P > technology and market, Wenzhou brands get different treatment.

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Not long ago, Chi Huijie, chairman of the Dong Meng group, accepted an international invitation to attend the new product conference at its Italy headquarters. P

Because he is not only a gold supplier of some big brands both at home and abroad, but also a group of international brand dealers. He has become a popular VIP with international brands.

Nowadays, the owners of a number of garment enterprises in Wenzhou, like Chi Huijie, have become the top guests of some international famous show with their respective advantages.

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< p > now, Wenzhou men's wear has long been the object of imitation of Changshu and other places.

Many men's clothing enterprises have already begun to practice "anti copy" skills.

Cai Hui changed his clothes from fabric suppliers to clothes. He developed a batch of fabrics for his products every year.

Jordan, holiday, leisure and other enterprises have also begun to increase the research and development of their products and accessories.

Starting from the source of the surface and accessories, plus the world's first-class equipment, technology, and brand culture construction, copy makers can do nothing.

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< p > for successful garment enterprises, copying and copying are very artistic.

Lucio, director of design at Armani Exchange, Italy, said that style design is only a small part of clothing. Accessories, crafts, brands and marketing are behind the success of a successful brand. Every step has been invested with great enthusiasm to get market recognition.

Simple imitation is rare.

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