Fuzhou Department Store Marketing "Secret Warfare" Activate 20% "Sleep Card"

< p > more and more people are playing WeChat, and WeChat is becoming the new favorite of Fuzhou's shopping malls.

Reporters learned yesterday that after the group started micro-blog in April 2010, at the end of last year, Rongcheng department stores began to fight WeChat marketing collectively.

Of the 13 department stores in Rongcheng, 10 have been involved in WeChat marketing.

It is learnt that despite the opening of WeChat for some time, but the department stores in the early days of the idle state, began to force WeChat "circle".

< /p >

< p > department store merchants frankly point out that the spread of point to point costs are almost zero, which is what businessmen are looking for.

Through the "circle of people" of WeChat, department stores can circle outsiders into the circle to increase the rate of non VIP customers.

In addition, department stores also want to activate nearly 20% of VIP cards in WeChat card.

< /p >

< p > < strong > department store marketing "underground warfare" < /strong > /p >

< p > 10 years ago, Rongcheng department store began selling promotional messages to consumers through SMS platform. Since 2010, the official micro interaction with consumers has been launched. At the end of last year, it had turned to two-dimensional code to scan WeChat's marketing campaign.

< /p >

Less than P, the department store industry in Fuzhou began to test WeChat's marketing at the end of last year, and nearly 80% of the department stores in the 13 department stores were involved in WeChat marketing.

Up to now, there are 4 public stores of WeChat public accounts, 2 shops of Wanda Department store, Baolong store of Xinhua capital, Wangfujing department store, ocean world and Shimao department store.

< /p >

< p > however, many department stores and senior executives have told reporters that WeChat has not really worked yet.

Through WeChat, what consumers can do now is simply inquire about simple information such as discount of merchandise in the mall.

It is understood that Rongcheng department store official WeChat concerns most users are less than 1000 people, which is in sharp contrast to its thousands of thousands of fans.

< /p >

< p > < strong > activate 20% "sleep card" < /strong > /p >

< p > "WeChat's communication is more direct and effective, and it is directly pushed to the customers in a point to point manner."

A mainstream department store executive in Rongcheng said that the marketing cost of WeChat was almost zero, and it was more intuitive. It could publish discounted information including video, image, voice and text.

In addition, shopping malls can also complete the precision marketing through analyzing WeChat's consumer habits and customer price through interaction.

< /p >

< p > according to the above high-level statement, the increasing number of WeChat users has become the main reason for the shopping mall to launch WeChat, and the appeal of the shopping mall is also intended to serve as a medium for attracting people to enter the store. On the one hand, it is better to serve VIP customers, hoping to develop more VIP customers. On the other hand, it also hopes to stimulate "sleep card" consumption through WeChat.

East hundred East Street shop planning manager told reporters that in the shop 100 thousand VIP customers, one year did not consume sleep cards accounted for 20%.

< /p >