In The First Half Of This Year, Gold Plummeted 30% And 30% Retailers Were Out.

< p > gold fell 30% in the first half of 2013, < /p >

< p >, resulting in losses in the whole industry and losses in a wide range of investment < /p >

In the first half of the year, the gold market was mainly in the fall, and the three plunge took place in the Chinese Spring Festival, mid April and the end of June.

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< p > the declining market has resulted in collective losses and large investment losses in the whole industry. From gold mining enterprises to processors and retailers, most enterprises operate in six months' time, and the performance and share prices of listed companies have been reduced. Investors and consumers have not copied to the bottom of the market for many times.

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< p > in view of the fact that the "gold price earthquake" has not yet ended, the bottom is "unfathomable". Insiders remind the majority of enterprises and retail investors to avoid risks in a variety of ways.

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< p > < strong > retailer < /strong > < /p >

< p > < strong > 30% enterprises are facing a dilemma: < /strong > /p >

< p > "such a big fall will be sold sooner or later."

Huang boss, a jewelry store in Huadu Central District, Guangzhou, said.

In 2011, he spent 4 million 200 thousand yuan of his family's working capital and joined a famous gold jewelry brand, selling jewelry and selling gold bars and handicrafts.

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< p > "in January 2013, I took several kilograms of goods at the price of 330 yuan / gram. Now the retail price of the market has dropped to 320 yuan per gram. My goods have not been sold out yet. Do you think I'm losing money?" < /p >

< p > international gold price has dropped from the historical high point of 1920 US dollars / ounce in 2011 to the current US $1250 / ounce, with a gap of 35%, which has far exceeded the gross profit margin of Guangzhou retailers by 15%~25%.

Taking Huang boss as an example, its 4 million 200 thousand yuan assets had shrunk to 3 million yuan up and down because of the fall in the price of gold, and the profits generated during this period could not even balance the loss of 1 million 200 thousand yuan.

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< p > for this reason, the "low price sale" and the clearance of goods have become the way out for many retailers.

Throughout the Guangzhou market, from Haizhuqu District to Tianhe District, the number of shops selling gold in the next 300 yuan per gram has increased; the number of parity stores has increased greatly, and the selling price of thousands of gold is almost the same as that of Beijing and Hongkong, compared with the high price of 420 yuan per gram in the new year, which has fallen by more than 30%.

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< p > reporters learned from the members of the Guangdong gold and silver jewellery Merchants Association that in Guangdong, for example, about 50% of the gold monomer retail stores are facing the dilemma of going out, and more than 50% of them have business difficulties.

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< p > < strong > > /strong > /p >

< p > < strong > loss of billions of assets < /strong > /p >

Less than P, retailers are not so miserable.

Because of the large scale of operation and long service qualifications, most of them choose to borrow gold and futures to avoid risks.

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< p > Guangdong's part of the industry and Commerce has not taken enough risk prevention measures, and it has lost hundreds of millions of yuan in two months.

A certain Shenzhen processing company made a hedging in 2011 and 2012, but did not continue to do so in 2013. The raw materials of 8 tons of gold only shrank by 500 million yuan in 4~5 months.

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< p > < strong > gold mining enterprise < /strong > < /p >

< p > < strong > sale of gold mines is expected to be greatly reduced. < /strong > < /p >

< p > the current situation of domestic gold mining enterprises is also sad. Some large enterprises begin to sell gold mines at a low price.

CICC announced at the end of June that it intends to pfer the 100% stake held by Fengshan Tiancheng through the way of listing, with a listing price of 180 million yuan.

The company is currently at a loss of net assets and net profit, and the reporter has calculated that the pfer will bring more than 40 million yuan loss to CICC gold.

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At the same time, the semi annual report to be published is also "most dangerous" for most gold mining enterprises. "P"

The announcement of the Chenzhou Mining Industry reminds us that the net profit attributable to shareholders of Listed Companies in 2013 1~6 is down by 30%~60% compared with the same period last year. Hang Bang expects that the net profit attributable to shareholders of Listed Companies in 2013 will increase from -30% to 10% over the same period of last year.

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< p > and the prospect of gold mining enterprises in the next 1~3 years is more worrying for the industry.

International investment banks have seen the market close to the $1000 mark.

The share price of the gold plate went down all the way, and the stock price of Chenzhou Mining industry dropped three over the past 50% months, while the gold gold fell 30% in the 3 month. Zijin Mining also fell nearly 30% in the 3 month.

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< p > reporters interviewed Guangdong local gold mine and high gold warehouse of CICC. They are very worried about the future operation. The gold mining enterprises take the road of diversified operation and mainly rely on the mining industry. The price of international precious metals has a direct impact on the profits of subsequent cities.

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< p > < strong > consumer > /strong > /p >

< p > < strong > fewer people buy the low position, "homely" quilt cover 30% < /strong > < /p >

< p > and as the protagonist of the gold rush in the middle of April, Chinese mothers bought several times in batches, and they did not get the lowest price. Many people were "stuck in deep".

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< p > according to the price of 1000 feet gold in Guangzhou in the middle of April, that is, 345~358 yuan per gram line, consumers bought a lot of gold jewelry.

Today, spot gold prices fall to below 260 yuan per gram. If you want to sell jewelry, you can only sell it according to spot gold, and you will lose at least 30% if you pay the fee.

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< p > < strong > investors < /strong > /p >

< p > < strong > buying gold bars, losing money, shorting T+D's profit less than /strong > /p >

< p > reporters learned from Dongshan Department store, Jiasheng jewelry, diamond drill and other businesses that the number of people buying gold bars in the 260~290 yuan per gram interval is the largest, and the difference is not much from the spot gold price of 260 yuan per gram.

Relative to the gold necklace of the "aunt", the purchase of gold bars of the public although also quilt, but the quilt amplitude is less than 10%.

After the sharp fall in international gold prices, the gap is difficult to repair, and most institutions look down on the gold price in the next 1~2 years.

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P > so far, only gold T+D is generally profitable, and the enterprising investors in Guangzhou have chosen to make empty ideas in 1 years.

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< p > reporters learned from Guangzhou's major commercial banks and precious metals investment companies that the number of retail investors who recently achieved 20%~50% investment yield is large, and the proportion in some companies is as high as 30%.

The market capitalization of individual investors doubled, and 500 thousand yuan was more than 1 million yuan.

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< p > < strong > investment recommendation < /strong > /p >

< p > < strong > enterprise lending and gold hedge investors keep the long line of thinking < /strong > < /p >

Zheng Jiang, general manager of Guangdong potential gold company, accepted an exclusive interview with our reporter. He believed that enterprises should adopt a pluralistic way to avoid market risks and enhance their own strength. P

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< p > at present, enterprises can take three ways to avoid the risk of gold price rise and fall: the most common way is to borrow gold from banks, such as lending 1 tons of gold to banks in July 2013, processing and selling them slowly, and in July 2014, 1 tons of gold can be paid by banks.

The second method is hedging, buying or selling much physical gold, reversing operations in the futures market, locking the risk of future raw material prices.

The last way is to buy positions and buy gradually.

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< p > and for investment retail investors, Zhu Zhigang, a senior industry insider of Jingxin precious metals in Guangzhou, reminds the mothers that they do not advocate blindly copying the bottom, setting up positions, buying gradually and investing in a long term are rational ways for family investors.

Retain the share of 10%~15% in the family's current assets.

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