Autumn Listing, Lack Of People's Interest, Seasonal Discount, Rational Purchase

< p > "the dog days have not arrived yet. The summer wear in the shopping mall has begun to clear up, and autumn clothes have been listed."

Ms. Wang, the provincial capital, told reporters that she had been receiving text messages from shopping malls and stores in recent days, so that she could hurry to buy summer wear.

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< p > then, the reporter visited the provincial capital market and found that the large-scale summer wear discount in the past year appeared at the end of July, ahead of schedule this year or due to abnormal weather and inventory pressure.

In order to elongate the sales cycle and make more money and seize the market, many manufacturers made early arrangements for the autumn market.

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< p > < strong > market / < /strong > < /p >

< p > < strong > summer new style, clearance sale < /strong > < /p >

< p > "end of the season clearance, one does not stay, the whole court 3 fold", "cool" a target= "_blank" href= "http://www.91se91.com/" > shoes < /a > a pair of forty percent off, two pairs of half off... "

Recently, reporters visited some shopping malls and shops on the street in the provincial capital, and found that the discount sale promotion war has quietly started, and the discount rate is mostly above 50 percent off.

In discount products, reporters found that many summer clothing "new summer" label has not been torn off, and posted a "discount" slogan.

"It will not be summer again this year. If you want to buy it, it will take early."

A brand named a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > sales personnel, from this week, they launched summer cleaning activities, < a target= "_blank" href= "http://www.91se91.com/" > brand clothing < < 5 > sales.

"This is the new model this year, so long as the number is right, it is very cost-effective."

Sales personnel introduced.

In a children's shoe store, a customer's sandals only have two numbers. "Our autumn shoes are already on the counter. Sandals will not enter again this year."

Sales personnel introduced.

"The dog days haven't arrived yet. Why don't they enter the summer festival? The market replacement speed is too fast!" many customers sighed.

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< p > < strong > analysis / < /strong > < /p >

< p > strong > or abnormal weather and stock pressure < /strong > /p >

< p > sell at a loss. If you don't leave the summer clothes before the end of the month, it will not be able to sell until the weather turns cool in August.

A clothing store owner admits that the end of the season is a "big show" staged every year in the mall every season, but this summer's play is a little too early.

It is understood that, according to market practice, the price cycle of summer wear is relatively short, generally entering the middle of July, there will be a wave of sales promotion, but the intensity is mainly 22% off. At the end of July, the discount sale was only begun. This year, from the end of June to the beginning of July, it began to "sell off" summer wear.

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< p > a clothing salesman said that the advance promotion of summer clothing may be related to abnormal weather and stock pressure.

According to the rule, May and June is the hot season for summer wear every year, but in May and June this year, most parts of the country are in different rainy seasons, and the temperature is low, which makes the sales of summer wear flat.

Now it is going to be in the air, but it is not very hot. In August 8th this year, it began to fall. Before and after autumn, the autumn clothing will be listed on the market, making the sales season of the summer wear shorter.

"The weather has been changing repeatedly disrupted the consistent clothing sales plan, dealers worry about the backlog of clothing after the season, so they started the discount sale ahead of schedule."

In addition, the retailer said that sales of spring and summer clothing slowed down significantly this year, and the wholesale clothing industry entered the era of "large inventory". The pressure of continuous accumulation of inventory pressure had led garment companies to lower profits and try to increase sales and return funds as soon as possible.

"Summer cleaning in July should be the first wave. Until mid autumn of August, when autumn clothes are fully installed, there will be a wave of overall discount for summer wear, and no urgent need for consumers to wait until then."

The seller reminded.

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< p > < strong > market / < /strong > < /p >

< p > < strong > autumn listing, lack of people's attention, < /strong > < /p >

Below P, summer clothing is vigorously clearing up, and businesses there can't wait to put the new autumn suit on the counter.

During the visit, reporters found that in order to win the market ahead of time, the new autumn dress has appeared in some clothing shops.

What kind of autumn clothing will the major brands have in the hot weather above 35 degrees?

Basically, the style is dominated by seasonal styles, including short sleeved T-shirts, shirts, light casual pants, thin jackets, thin knitted sweaters and so on, but only when compared with the summer style, the autumn fabrics that are listed ahead of schedule should be thicker.

"Today's clothes are mostly Mashup, or reflect the characteristics of" pition ", and styles often continue the characteristics of last season.

A brand clothing salesperson said.

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< p > it is understood that autumn listing is usually in the early August of the year. Many manufacturers have made early autumn arrangement this year, not only to enhance their competitiveness with other brands, to seize business opportunities, but also to increase sales volume to make up for the shortage of summer clothing sales.

"Although it has not yet reached the peak season for autumn clothing sales, summer wear is clearly on the decline."

A salesperson said.

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< p > it is understood that although there are some autumn clothing listed, but more classic style still has to wait until mid August to be listed in large quantities.

At that time, consumers will have more choices.

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< p > < strong > analysis / < /strong > < /p >

< p > < strong > in order to elongate the sales cycle and make more money? < /strong > < /p >

< p > how often do you get to buy a new garment in advance? The fashion rule is at least two months in advance.

In order to occupy the business opportunities first, the time for each brand to arrive in season is getting earlier and faster.

In the past years, autumn clothing was generally put on the shelf only in August, and this year it was more than half a month earlier.

"In fact, everyone is making money in order to elongate the sales cycle."

An industry source said that the current sales of summer clothing has been weakening, in order to prevent the lack of strength after summer sales, the brands first placed the autumn clothing on the counter.

"Early listing of autumn clothing can seize the market ahead of time.

The low discount summer wear will bring a lot of popularity to merchants, and will promote autumn dress sales to a certain extent. This is a way of promotion.

That is to say, let businessmen earn money and earn money.

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< p > in addition, the profit of autumn clothing is generally higher than that of summer wear.

This is also an important reason why every major businessman grabs up the autumn clothing but dare not raise the price easily.

"Do not see that now autumn clothes just listed, prices did not rise, the amount of walking is not much, but the profit is better than the summer wear."

One industry insider said.

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< p > according to the introduction, in order to cater to the market, the new cycle of clothing is rapidly shortened.

At present, the rhythm of goods on the shop brand is usually one week or two weeks.

There are 7 times a season, called 7 bands.

According to this speed, basically from the beginning of the new, each brand for more than a month, the new season will be over.

Take autumn wear as an example. In August, it was basically all in place, and September winter clothes should be on the counter.

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< p > < strong > reminder / < /strong > /p >

< p > < strong > season discount, to be rational purchase < /strong > /p >

< p > "this year's new skirt, only half a month's time is 200 yuan cheaper, too cost-effective!" the provincial capital Zhao told reporters that a brand of a dress has long been matched, but because the discount was lower, it had never been willing to buy it. When it went to the shopping Mall last Saturday, it found that it had hit half off and hurriedly bought it.

Zhao told reporters that her shopping experience is not to rush to buy new models just listed, the price is too high.

Now whether clothes or shoes are available, the discount will go down after half a month, and the price will be lower and lower.

Clothing is generally listed in advance, consumers should be in season to catch up with the discount, or more cost-effective, but to take the risk of incomplete numbers.

Ms. Zhao said.

During the interview, some shopping people reminded that businesses were busy fighting for the season change, but we still need to keep rational consumption.

So as not to buy too many < a target= "_blank" href= "http://www.91se91.com/" > clothes "/a" because of cheap money, resulting in waste.

What's more, it should be reminded that not all clothes are really "season clearing". The situation of shoddy clothes and poor clothing mixed in discounted clothing also occurs frequently.

What needs to be reminded is that the clothes and shoes with seasonal discount will not be returned because they are not complete. Therefore, when purchasing, they must be careful and keep good shopping documents. Once the quality problems arise, they can also be used as evidence for safeguarding their legitimate rights and interests.

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