Fast Fashion Brand Early Discounts To Inventory ZARA Hidden Price Infringement

"P", which has been popular with Chinese consumers for fashion design and close to the people's price, has recently been subjected to quality and price and double doubts about "a target=" _blank "href=" http://www.91se91.com/ "clothing" /a "brand. Recently, many fast fashion brands, including ZARA and H&M, have repeatedly boarded the blacklist of unqualified clothing quality sampling, and the discount methods of such brands are not pparent enough. In order to attract consumers to highlight the discount and obscure the original price, many consumers begin to think that whether they are catching up with" fashion "or not, they also ignore the reliability and cost performance of product quality.

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< p > < strong > go to stock pressure quickly, fashion brands enter the discount season earlier, < /strong > /p >

< p > generally speaking, every year 7 and August are the discount season for fashion brands such as fast fashion. However, under the pressure of inventory and sales, brands such as ZARA entered the promotional discount period earlier this year.

According to Zara's official micro-blog news, all stores in Zara mainland have been discounted since June 21st.

Many shopping malls also posted marketing ads, saying that Zara will join the sister brands belonging to the group to usher in the 2013 spring and summer crazy discount season.

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< p > it is undeniable that fast fashion brands have attracted a large number of young consumers with their characteristics of fashion design and frequent updates.

But it is precisely because of this characteristic that the quality and safety of its products are even more difficult to guarantee. Frequent listing of new products will also cause backlog of inventory, which will adversely affect the normal operation and liquidity of funds.

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< p > for this reason, Liu Hui, chief consultant of Beijing Chao Yi zero business management consulting company, said in a recent interview with China radio network that inventory backlog is inevitable. Zara's current discount season is likely to affect other fast fashion brands to follow up. It will also bring greater competition pressure to domestic brands such as Smith Barney and Semir.

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At P, inventory pressure and frequent updating also make the quality of fast fashion brand more difficult to guarantee.

AQSIQ held a press conference at the end of May, pointing out that in the first 146 months of this year, a total of 109 thousand and 800 batches of imported children's products were found in China, including GAP, Zara and other fast fashion brands, and its adult clothing was also frequently seen on the blacklist that failed to pass the sampling inspection.

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< p > < strong > ZARA concealed the original price for infringement. Don't let the sales promotion get a blind eye. < /strong > /p >

< p > if you enter the ZARA store now, you will be attracted by the red discount labels. From "199 shorts" to "499 coat", you will see that the bright discount labels and the messy scene of the store will definitely give you a sense of "overvalue".

But return to reason, also a lot of customers question: why do not see the original price of the product, after the discount price in the end how much also do not know.

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< p > for this, Chen Yu, Professor of the Capital Economic Research Institute of Capital University of Economics and Business, said: "whether it is 70 percent off, 50 percent off or 30 percent off? Merchants do not mark the original price and discount, which will make consumers lose the basis of judging the promotion rate of commodities and the suspicion of fish in troubled waters.

This behavior infringes consumers' right to know.

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< p > and consumers who have bought experience know that this kind of promotion is not a case in fast fashion brands. Most of the fast fashion brands will take large discount areas or attract different customers by classifying different discounts due to their large stores and large number of products.

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< p > however, a common feature of these discounted promotions is "grand scenes", while the price information such as discount rate and original price is very uncertain.

Unlike ZARA deliberately blocking the original price, another fast fashion brand GAP store is only marked "discount" and "original price", does not mark "discount price".

Its purpose is not the same: rely on the discount atmosphere to promote sales, and take the opportunity to weaken the discount rate.

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< p > it is reported that the ninth provisions of the national development and Reform Commission released in 2000 on the practical and explicit price marking of goods and kimono stipulate that "the price of the marked code should be complete, the price tag is complete, the contents of the price are clear and clear, the handwriting is clear, the goods are marked to the counterpart, and the labels are striking". The practice of ZARA and other commodity brands all belong to the "price tag price is not complete", and the information that must be tagged in the discount promotion includes the original price, limit price, discounts and other information.

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