The Planning Of AOKANG'S Global Market Is Always In Progress.

Wang Zhentao's goal is clear: AOKANG in 2008 will succeed in that year's NIKE.

In the field of clothing and clothing, AOKANG is very promising in the field of clothing and clothing if the Beijing Olympics can achieve a year's NIKE.

For AOKANG, it seems difficult to define the post Olympic Games, and the Olympic Games are a continuous strategy.

At the 2000 Sydney Olympic Games, AOKANG sent tens of thousands of pairs of shoes to the Olympic Organizing Committee. In 2004, the Athens Olympic Games, AOKANG, in the name of "AOKANG all star Athens Olympic Games cheer group", sponsored 8 former Olympic champions to Athens, Greece, and appeared in the contest with the striking "China Red".

In 2008, when the Olympic Games came to the door, AOKANG began to enter the "core level" of Olympic marketing.

In the face of the huge risk of sponsoring the Olympic Games (sponsorship fees and subsequent promotion), AOKANG has formulated two strategic objectives at different levels at the same time deciding to sponsor the Beijing Olympic Games.

First, the brand promotion will become the first brand by the Olympic Games, and the gap between competitors and competitors will be widen. The two is to promote the localization of the market brands such as the United States and India through the Olympic Games.

When AOKANG directed the purpose of Olympic marketing from China to overseas markets such as the United States and India, it was obvious that the time of Olympic marketing was from 2008 to the post Olympic era.

In the post Olympic era, AOKANG needs a more forward-looking marketing vision.

After all, we have been on the Olympic train, and we should dig out the gold mine as much as possible.

"Sponsoring the Olympic Games, not only by promoting the Olympic Games to create brand image, but by the Olympic sponsorship to achieve four integration and upgrading of corporate culture, brand core value, technological innovation and brand marketing, and then achieve the upgrading of the overall strength of enterprises, which is AOKANG's long-term layout."

Wang Zhentao has a clear understanding and vision planning.

After the end of the Beijing Olympic Games, the road of combining AOKANG with sports will continue to be implemented. "The highlight of AOKANG is to continue to help athletes complete their dreams after the Olympic Games, not only that, but also promote and publicize their personal experiences and moving stories throughout the country.

For us, the closing of the Olympic Games is not the end, but a new beginning. "

Wang Zhentao said.

Olympic marketing focuses on landing. In fact, whether enterprises sponsor Olympic Games or carry out "non Olympic marketing" for a lot of publicity and brand promotion, the ultimate goal is to stimulate the growth of terminal sales, otherwise all work and efforts will become useless.

Therefore, channel pformation and terminal enhancement are imperative.

Whether the "1 + N" shoe supermarket is launched in a heavy way or the official launch of the online shopping mall, whether it is the continuous development of the West shoe city or the high-profile appearance of the New Delhi store, AOKANG must firmly grasp that the air bombing must not be divorced from the ground troops' cooperation, the brand reputation should be converted to the actual sales volume, and the layout of the global market should be completed in the post Olympic era.

"We are not only concerned about the 2008 Beijing Olympic Games. We are already in touch with the Organizing Committee of the 2012 London Olympic Games, and Europe is a big shoe market."

Wang Zhentao also revealed that AOKANG is planning the EU and Japanese markets.

When the Olympic Games became an enterprise strategy, the enterprises really understood the Olympic spirit.

Olympic Games are not only sports competitions, but also global exchanges and cooperation.

In this sense, there will be no post Olympic era, because the planning of the global market is always in progress for enterprises.