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Anhui Textile And Clothing From "OEM" To "Create Brand" Road

2013/7/9 11:39:00 45

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Clothing Export Anhui Province Clothing Brand

the growth of Anhui's textile and clothing exports is better than that of the whole country, and the growth rate of the emerging market is faster than that of /strong 
"P", which is located in a garment company in Hefei hi tech Zone, produces casual clothing such as down garments and ski wear, which are mainly exported to the European and American markets. Facing the heat of June, workers are working hard to export orders to the European Union. Sun Zhengyou, the head of the company, said that because most of the products had to be delivered in the near future, they could only work overtime. "In the first 5 months of this year, our" a href= "http://www.91se91.com/news/index_f.asp" clothing export < /a "increased by 3 or so over the same period. 
 not only is this enterprise, but this year, the foreign trade orders of garment enterprises in our province have increased to varying degrees, and export performance has been improving as a whole. According to the statistics of the Provincial Department of Commerce, in the first 5 months, our textile and garment exports reached US $1 billion 330 million, an increase of 39.7% over the previous year, and the growth rate was 0.8 percentage points higher than the first 4 months. "In the first 5 months of the year, the export of textiles and clothing increased by only 13.79%, and the growth rate slowed by 2.74 percentage points over the first 4 months. In contrast, our province's textile and clothing export growth is better than that of the whole country. Wei Jie, deputy director of the trade management office of the Provincial Department of Commerce, said. 
 Wei Jie analysis shows that the export data of textile and clothing in the past 5 months showed that private enterprises exported 921 million US dollars, an increase of 71.72% over the same period last year, accounting for 69.2% of all clothing exports. The export of state-owned enterprises, both in May and the first 5 months, was negative. At the same time, the leading role of large enterprises is obvious. The top 20 enterprises exported by textile and garment enterprises have exported 353 million US dollars, an increase of 22.73% over the same period last year, accounting for 26.5% of the total garment export in the whole province. 
 from the market perspective, the export of traditional market is stable, and the growth of emerging market is fast, which has become a new growth point. In the first 5 months, our textile and garment enterprises exported 540 million US dollars to the traditional markets in Europe and America, accounting for 40.5% of the clothing exports of the province, and exported 760 million USD to the emerging markets such as Asia, Africa and Latin America, accounting for more than 57%. "Many enterprises in our province have actively opened up new markets by participating in overseas exhibitions and setting up marketing centers overseas, and have achieved remarkable results. Emerging markets are becoming a new growth spot for textile and clothing exports in our province." Wei Jie told reporters. 
 strong > exchange rate fluctuations and regional competition intensifies, forcing textile enterprises to seek a way out for spanformation: /p >
 this year, < a href= "file:///D:/Documents/Desktop/ typesetting tools / network editor /Edit/lib/sx.sjfzxm.com >" Anhui province < /a > textile and clothing exports have produced good report cards. Behind the growth, we should not ignore the appreciation of the renminbi and the rising price of raw materials and labor. Last year, the demand for major import markets was not very strong. Imports of textiles and clothing from the United States decreased by 1% compared with the same period last year, while the import volume of the EU dropped by 6.3%, while Japan increased by only 1%. According to experts, under the background of current external demand, price increases have become the main driving force for the growth of export volume for most enterprises. 
 however, such "growth" makes enterprises unhappy. "Affected by avian flu, the supply of raw materials is down this year, prices are rising all the way, and the RMB exchange rate continues to rise and labor costs rise. There are still a large number of orders which can not be concluded, and now there is no single dare." Sun Zhengyou said that although exports have increased, profits are declining, basically a loss making. Clothing is originally a small profit industry, and now profits are eaten by cost and exchange rate. 
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"P > the rise of textile and garment industry in Southeast Asia has also brought challenges to domestic garment foreign trade enterprises including our province. Professor Ma Zhaoliang, School of economics, Anhui University, said that at present, the cost of labor in India, Vietnam, Bangladesh and other countries is only about 1/5 of China, and the cost of raw materials is equivalent to 7 of that in China. "Because of the relatively low price of textile and clothing products in Southeast Asia, some international buyers have turned to look for suppliers, and the order spanfer has become increasingly apparent. Last year, our export business shrank by nearly 50%. This year, the situation is still not good. " Tao Zongwen, deputy general manager of Anhui textile import and export company, told reporters. 
 there is a rise in costs and challenges from competitors, forcing the spanformation of enterprises to find a way out. In order to cope with the unfavorable situation of export, Anhui textile import and export company actively develops new fabrics and new styles, so as to open up the export market. "At present, the two new products we have developed have successfully opened up their markets in the US and Europe, and exports have been warmer in the past few months." Tao Zongwen told reporters that although the momentum of textile export in Southeast Asia has been very strong in recent years, our textile and garment industry has gained certain advantages in management, hardware facilities and workers' quality after decades of accumulation. "As long as we adjust our thinking and constantly introduce new ideas according to market demand, we believe that the market will still come back." 
 strong > strengthening the brand is the key to expanding exports. This year, we can achieve a 20% growth rate 
 "we are garment processing enterprises, mainly based on OEM, with low gross profit and earning meager processing fees. Now we mainly rely on volume to accumulate profits." Sun Zhengyou told reporters that businesses like him had gross profits ranging from 3% to 5%. If they could make gross profits 10%, that would be considerable. 
 at present, the export products of our province's textile and clothing are still dominated by OEM, and the independent brands and independent designs are still few. "Squeezing out of competitors, there is a rising cost and the export price advantage is weakening. Therefore, strengthening the brand and increasing the added value is the key to expanding exports." Ma Zhaoliang believes that for enterprises, simply do foundry, lack of core competitiveness, there is a great market risk. It is the future development direction of textile and garment enterprises by creating the dominant brand, giving full play to brand advantage and promoting international market development. As the first step of branding, garment processing enterprises can first convert from OEM to original design manufacturers, by selling design to improve product value. 
"P" is affected by the declining demand of major markets in Europe and the United States and the rise in domestic costs. The growth of textile and clothing exports this year has generally slowed down. Facing the complex and changeable international and domestic situation, a group of major textile and garment enterprises in our province have turned to focus on new markets and new product development, and achieved remarkable results. Exports have maintained steady growth and become the backbone of our province's textile and clothing exports. In addition, the important support of industrial spanfer enterprises to our province's export is that our textile and garment export enterprises are running well in general. According to the Provincial Department of Commerce, our textile and clothing exports will achieve an increase of 20% to 30% this year. 
 the situation is pressing, but there are also positive factors. According to the relevant personages of the Provincial Department of Commerce, in March this year, some of the European and American merchants who spanferred their orders to Southeast Asia were unable to fully meet their needs due to the low technical content of their partners. However, relative brand design and technology of our own brands were relatively more advantageous. It is a rare development opportunity for our textile and garment processing enterprises to win the advantage by strengthening the brand and winning the advantage of upgrading the < a href= "http://www.91se91.com/news/index_s.asp" > clothing brand < /a >. It is also a required course for standing firmly in the international market.