New Trend Of Shoe Leather Industry: "Environmental Protection" And "Technology"

It has been a month since the "plastic restriction order" was officially launched nationwide.

As an environmental revolution with the largest scale and the greatest degree, it has made a great impact on the upstream and downstream enterprises of the relevant plastics, and its execution effect is obvious. The utilization rate of plastic bags in supermarkets in the whole country has dropped by eight or nine.

"Plastic restriction" not only improves the increasingly serious ecological environment, but also makes the concept of "environmental protection" popular among the people.

From this we can get inspiration. The "environmental protection" revolution of shoe industry is imperative and urgent.

In recent years, many shoe manufacturers do not meet the international standards of green environmental protection.

These shoes that do not conform to environmental standards are caused by the use of inferior materials or even recycling of waste materials to create PVC bottoms.

In particular, with the sharp rise in operating costs, business profits have been further compressed. In order to reduce costs, some shoe companies have bought low quality raw materials and put them into production.

The sources of these materials are complex, which increases the risk of toxic and harmful substances such as heavy metals such as cadmium.

This not only seriously affects the service life of shoes, but also worsens the brand of shoe manufacturers, and harmful substances also cause harm to human health and cause serious pollution to the environment.

According to the results of quality monitoring conducted by the State Administration for Industry and Commerce on footwear samples from various parts of the country, the passing rate of footwear quality in some areas of China is relatively low.

Among them, the footwear market in Wuhan has 5 failed products, the Wenzhou market children pass rate of only 3 percent, and 4 kinds of children's shoes were included in the "blacklist" Notification punishment.

In terms of exports, the EU has repeatedly set up technical barriers to footwear products, so that many of China's export footwear enterprises that fail to meet environmental standards have fallen under the "green barrier".

At present, the topic of "environmental protection" in shoe industry has been mentioned increasingly seriously.

Follow the rules and repeat the mistakes?

Or is it brave enough to face the situation?

A shoe industry "environmental protection" revolution has started, in order to remain invincible in this brutal market competition, the footwear industry's "environmental protection" work has a long way to go.

In order to reduce or even eliminate environmental problems, shoemakers in recent years are committed to developing environmentally friendly footwear materials and making environmentally friendly shoes.

In the eighteenth Guangzhou international footwear, leather and industrial equipment exhibition, oceanic innovation, Dongfang resin, Nam Guang resin, Buli chemical and many other large shoe material manufacturers, have been playing the banner of environmental protection.

In addition, sniffing environmental protection business opportunities, many large shoe manufacturers at home and abroad have launched environmental shoes, which has created a new round of sales boom in the market.

In addition, at the current sports fair, Jinjiang sports brand changed its past "star card", playing a "professional" and "technology card".

At home and abroad, sports brands have "gathered" the theme of the Olympic Games, but from Jinjiang, Xi De Long has produced a "science and technology card" ingenious, attracting the attention of the industry.

Hi Tech's technology marketing can be seen as a step by step.

Since the brand concept of "science and technology" was launched in 2006, in April 2007, the sports equipment research and development base established jointly by Xi Dalong and the State Sports General Administration was formally established.

In September 2007, he made an ingenious signing of Professor Sun Yining, a researcher and doctoral tutor of the Hefei Institute of intelligent machinery, Chinese Academy of Sciences.

This time, in addition to launching a landmark balance system for foot and window, there are nearly ten scientific and technological achievements to meet with the public.

It is reported that a few days ago, Quanzhou Kate children's products company also formally formed an alliance with NANUX company of South Korea. The two sides will jointly invest in the "3A" laboratory, which is the most leading child footwear industry in China.

In the case of "fashion marketing" and "professional sports marketing", the footwear enterprises in Jinjiang have been developing their own marketing models. From the perspective of environmental protection, the shoe companies have made a way out with "science and technology marketing", winning a lot of market share, and drawing lessons from the whole footwear industry.

Therefore, if shoe enterprises want to develop in a long-term way, they must take full account of their social responsibilities and take the responsibility of environmental protection as their responsibility. They can not harm consumers and the environment due to temporary interests. At the same time, they should devote themselves to R & D and innovation mechanisms, improve their R & D capability and product technology content, and speak with excellent quality, so as to achieve "environmental protection" and "technology".

Only in this way can we get the favor of consumers and create our own century old shop.