Clothing Enterprises Should Launch APP Marketing Strategy

< p > in recent years, with the rapid development of China's network information technology and the popularity of smart clients, the 3G mobile Internet is booming and has a great tendency to replace traditional Internet.

The emergence of the mobile Internet has not only made people access the Internet anytime and anywhere, but also brought new opportunities to the industry of < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a >, and settled in the mobile Internet, and launched a new strategy of APP marketing, which has gradually become the main way of "a href=" http://www.91se91.com/ "clothing industry" /a "innovative profit new mode".

< /p >

< p > with the increase of the consumption level of urban residents in China, the demand for clothing in the domestic market is also increasing, and the quality requirements are higher and higher, and the garment industry has maintained a high speed development trend.

However, the emergence of mobile Internet has changed people's lifestyles and consumption patterns. Consumers are no longer relying on offline stores to buy clothes. Fast, convenient and low price online shopping has become the main way people buy clothes.

It is under such a premise that the number of consumers in the offline market of apparel industry has been decreasing rapidly. At the same time, the number of consumers on the online market based on the mobile Internet is constantly increasing, which means that the online clothing market is even broader.

< /p >

< p > as China's first batch of mobile Internet a href= "http://www.91se91.com/news/" > garment enterprise < /a > portal website, China apparel online can be regarded as a model for domestic garment enterprises to create a new profit model with the help of mobile Internet.

Through the application of the app client, China apparel online will deliver the comprehensive and systematic clothing information to consumers at home and abroad, not only greatly improving the popularity, but also because the number of online consumers is huge, thus helping enterprises to gain more than the profit economy of several times below the offline market, and at the same time, it also promotes the growth of passenger volume and sales volume of clothing enterprises offline stores, and realizes the linkage development of offline businesses.

< /p >

< p > according to Liu Yun, a senior expert engaged in the domestic garment industry for many years, and also chairman of Jiangsu hurricane Clothing Co., Ltd., for the apparel industry, the biggest advantage of the mobile Internet is that it is close to the consumer groups, and the smart clients are mostly young people. Therefore, the development of the garment industry and the mobile Internet will help the consumers to meet the needs of the fashion clothing information acquisition, and help the garment enterprises quickly gather customers to achieve sales growth and gain profits.

< /p >

< p > Liu Yun pointed out that in today's highly informationalized industry, the development of the garment industry can no longer rely on the occupation of the market under the offline stores. With the pfer of consumer groups, the new strategy of APP marketing launched by the joint mobile Internet is the future trend of the development of the garment industry.

Therefore, modern garment enterprises should fully recognize the great role of mobile Internet in the development of < a href= "http://www.91se91.com/news/index_c.asp" > garment industry < /a >, and strengthen cooperation with mobile Internet.

< /p >