Australian Business Cherishes Long-Term Partnership With Chinese Textile Enterprises

"P >" every year, many Chinese textile and garment enterprises will explore the market trend and explore business opportunities with the help of the exhibition platform, sponsored by China's < a target= "_blank" href= "http://www.91se91.com/" > the textile "/a" import and Export Chamber of Commerce, Australia's "China Textile" a target= "_blank" href= "target=" > "clothing exhibition".

In the face of the new vitality of the Australian fashion industry, how to grasp the Chinese textile "a href=" http://www.91se91.com/news/ "clothing export > /a"? What are the advantages of Chinese enterprises in the eyes of Australian businessmen? What details are the most valued by Australian businessmen in the process of cooperation? On the eve of the Australian exhibition held in 2013, the reporter interviewed the Australian Chamber of Commerce and the New South Wales State Chamber of Commerce Greater China Manager Sara Cheng on the above issues, with a view to bring a detailed and rich market first-hand information to the industry.

< /p >

< p > < strong > foreign brands and Asian tourists affect market preference < /strong > < /p >

< p > reporter: as one of the important export markets of China's < a href= "http://www.91se91.com/news/index_c.asp" > textile > /a >, we are very concerned about Australia's economic trend and consumption.

Can you tell me about the current market situation and the consumption characteristics of textile and clothing? < /p >

< p > Sara Cheng: in the past 12 months, Australia's economic growth has slowed down.

Part of the reason is that China has reduced its demand for mineral resources in Australia.

Economic weakness has directly affected consumer confidence, especially at the beginning of this year.

To boost consumer confidence, the Australian central bank has cut interest rates by 125 basis points in the past 12 months.

At present, the consumer market in Australia has regained its vitality.

In addition, the recent decline in the Australian dollar to the US dollar and RMB exchange rate is expected to provide opportunities for China's textile exports to the Australian market.

< /p >

< p > in people's impression, the Australian textile market is defined as "not complicated and conservative."

Because it is located in the southern hemisphere, its trend is closely following the European market.

Nowadays, more and more world-renowned brands enter the Australian market, and some brands have changed their product design and location to cater for the needs of Asian tourists who come to Australia for tourism shopping. The consumption preferences of Australian textile and clothing are also affected: fine European brands and Asian design elements are very popular.

Chinese manufacturers and exporters must be aware of changes in the market and analyze the target market in order to enhance their competitiveness in the Australian market.

< /p >

< p > < strong > Australian businessmen cherish long term cooperative partnership < /strong > /p >

< p > reporter: Australia is a net importer of textile and apparel. Its textile < a href= "http://www.91se91.com" > clothing consumption < /a > 70% depends on imports.

When Australian buyers are looking for suppliers, what factors will affect their purchasing plans? < /p >

< p > Sara Cheng: Australian traders usually consider suppliers from three factors, namely, long-term cooperation, stable quality assurance and on time delivery capability.

< /p >

Compared with those in Europe and the United States, Australia's textile and apparel companies operate less than P.

Therefore, Australian buyers are often ignored by Chinese exporters or placed at the bottom of the list of customers.

I hope that Chinese exporters will notice that small orders do not mean low profits.

If Chinese enterprises can provide products of stable quality and regard Australian importers as long-term partners and keep the timeliness of product supply, then Australian enterprises will surely make up for the shortage of orders through higher profit margins, so that Chinese suppliers can get considerable returns.

< /p >

< p > reporter: small batch is a feature of Australian textile < a href= "http://www.91se91.com" > dress order < /a >. What do Chinese enterprises need to know when doing business with Australia? < /p >

< p > Sara Cheng: in Australia's business culture, long term partnership is highly valued.

Australian enterprises cherish the cooperation and friendship established in the course of business development.

I think this reduces the investment cost of Chinese enterprises such as services and products.

Because if Australian enterprises and a supplier have established long-term business contacts, they will not be easily replaced.

< /p >

< p > < strong > Chinese enterprises must accumulate competitive advantages < /strong > < /p >

< p > reporter: in recent years, the manufacturing cost advantages of < a href= "http://www.91se91.com" > textile > /a > have been highlighted in Southeast Asian countries, and Chinese enterprises have also felt the competition in the Australian market.

What advantages do you think Chinese enterprises have in comparison with suppliers in India and Vietnam? < /p >

< p > Sara Cheng: compared with the past, the competitiveness of Chinese textile enterprises has been weakened, and emerging suppliers from Vietnam and India can provide more personalized products and services.

However, at this stage, I do not think these emerging supply markets pose a threat to China.

Although the cost of labor in China is much higher than that of other emerging suppliers, the competitiveness of China's textile industry is not only reflected in the cost of labor, but also its economic scale has provided strong support for the development of the industry.

Moreover, China's textile industry has a perfect supply chain system. If Australian businessmen want to purchase garments in China, Chinese suppliers can purchase buttons and other accessories in the same city, and can produce them in the shortest possible time. These are the competitive advantages of the industry.

< /p >

< p > I think that in order to maintain the leading position of textile suppliers in the global market, Chinese enterprises need to formulate clearer strategies: whether they can become long-term partners in the eyes of foreign businessmen and develop their own brands; whether the products produced are to supply the mass market, or to target a particular market, and how to establish and maintain competitive advantages in the target market.

< /p >

< p > < strong > changing details to open more business opportunities < /strong > < /p >

P: what specific suggestions do you have for Chinese enterprises who want to cooperate with Australian companies? < /p >

< p > Sara Cheng: first of all, I hope that Chinese enterprises can actively communicate with Australian trading partners. Australian enterprises attach importance to the direct contact with the terminal market and have a deeper understanding of them. They are familiar with the needs of consumers in this market.

Therefore, Chinese enterprises do not need to make any assumptions or assumptions about market demand. The most effective way is to enhance communication with Australian companies and get direct information.

< /p >

P entrepreneurs in Australia are open to opinions from all sides, but they hope to reduce the risks in the implementation process.

Therefore, timely, honest and direct communication is very important for Australian enterprises.

< /p >

< p > like most western countries, Australian enterprises attach importance to professionalism. Changes in some details can help Chinese enterprises win more orders.

For example, the business card of a Chinese company should better embody the company's e-mail address rather than its personal e-mail address.

Australian companies will contact their businesses through e-mail every day, so Chinese enterprises should train employees to check the awareness of e-mail and respond in a timely manner.

In addition, when Australian businessmen call Chinese enterprises, some of the receptionists of some enterprises can not help them find corresponding departments and personnel, and they may virtually shut out potential customers.

Small details like this actually have a great impact on enterprises.

We hope that Chinese enterprises will give more trust to foreign enterprises and be more open.

< /p >

< p > reporter: every year's Australian exhibition will attract a large number of professional spectators, such as wholesalers, retailers, importers and manufacturers.

What are the expectations of Australian buyers for this year's Australian exhibition? < /p >

During the period of < p > Sara Cheng:2012, we assisted China's "a href=" http://www.91se91.com "textile import and Export Chamber of Commerce" /a "organized the Australian exhibition in Sydney.

The exhibition has been a great success.

According to statistics, the number of visitors reached 3050, and the intention turnover was about 21 million 500 thousand dollars.

Many Australian enterprises have found a Chinese supplier who can cooperate with us at this exhibition. Our response is very positive.

< /p >

< p > ~15 November 13th this year. In 2013, Australia's "China Textile" a href= "http://www.91se91.com" > Fashion Show < /a > will be held at the Melbourne Exhibition Center in Australia.

On this important business platform, there will be more in-depth cooperation between Australian enterprises and Chinese enterprises, not only in the import and export trade, but also in the areas of design, brand and marketing, which is expected to deepen cooperation and even develop equity partnership. We will provide the largest support for Chinese enterprises in this regard.

< /p >