Fenghuang Zhuang Fabric Has Unlimited Potential For Development

< p > from scratch, from scratch to Phoenix Nirvana, "Fenghuang Zhuang" has undergone a series of changes in scale, system, innovation and unique spirit, and finally "outshine each other" in the important brand of domestic women's clothing.

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< p > it is reported that the predecessor of the enterprise is Fenghuang Zhuang Huang a href= "http://www.91se91.com/news/" > cloth industry < /a > in Shaoxing county. The company was founded in 1993.

Under the guidance of He Xihui, chairman of the company, after 8 years of unremitting efforts and efforts, the Group officially registered in 2001 as Fenghuang Zhuang Huang a target= "_blank" href= "http://www.91se91.com/" > textile "/a" Products Co., Ltd. in 2001.

As a textile company dominated by women's pants and all kinds of fashionable women's fabric series, a textile company integrating development, production and sales, Fenghuang has been following the idea of "people-oriented, innovation and striving for five wins". It sticks to the tenet of "creating value for customers" and strives to accomplish the mission of "training ten thousand talents in the industry and accomplishments in the world's first-class textile Silicon Valley".

We should adhere to the development strategy of "reshaping industry standards, forging national brands and helping customers improve".

At the same time, the four modernizations of "product innovation, quality standardization, service individuation, and management standardization" were carried out. By 2010, the product development, QC management and marketing channel construction have achieved the stage victory, and the slogan of "building up the listing standard in three years" has been put forward.

Fenghuang village's development is steady and fast, and it also benefits from the construction of its talent team.

In 2011, the company invested 3 million yuan in training costs to help employees develop and improve, while establishing an internal training system to train their own trainers.

The system creates a talent replication mode, laying a good foundation for the rapid development of the company.

The company has a total of 516 employees. In the past five years, there has been no loss of senior officials in Fenghuang Zhuang, creating a miracle of zero turnover in the industry.

Through the continuous indoctrination of corporate culture, every Phoenix person's greatest service aim is to realize every employee's dream and value and help customers create the greatest value.

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< p > in the 90s of last century, Fenghuang Zhuang carried out the "a href=" http://www.91se91.com/news/index_c.asp "four bullet" fabric < /a > in China. The fabric won the market recognition with comfort and resilience, and laid the leading role of Fenghuang Zhuang brand in the industry.

In the early twentieth Century, Fenghuang, through its technological innovation, greatly optimized the cost of a group of cotton brocade elastic fabrics. The fashionable and fashionable style plus stable quality made the product sell well in the north and south of the river, creating the highest sales record for single products in the industry.

Nylon double elastic fabric is another pioneering category of Fenghuang Zhuang in recent years. Both its quality and sales volume are ranked first in China, so that people will have to mention "Fenghuang Zhuang" brand when they mention nylon and double elastic fabric.

Innovation has made Phoenix Village, and it has also become the source of continuous development of enterprise development.

In order to meet the needs of different levels of the market, He Xihui founded the "Tianyi Pavilion" brand in 2007 after Fenghuang Zhuang. He made the positioning of the Tencel, copper ammonia, bamboo fiber and rayon fabrics made of low carbon, environmental protection and functional materials.

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< p > < < a > href= > http://www.91se91.com > > fabric industry > /a > innovation pioneer enterprise. He Xihui realized the importance and drive of e-commerce to the development of textile industry earlier. Compared with the traditional planning of traditional electricity supplier, Fenghuang Zhuang took the lead in entering the high quality platform of online Textile City in October 2011.

By 2012, the business team of Fenghuang has expanded to 30 people, and invested tens of millions of dollars in the development and marketing of e-commerce channels. Through the development strategy of Baidu and the integration of online Textile City and other platforms, e-commerce has become another growth point of corporate revenue.

The speed is fast, the channel is novel, so that the industry can look at it.

In the cooperation of online Textile City, there is no lack of successful cases of "pulling strings" with a well-known brand in Shanghai.

From the e-business platform to Phoenix Group, which is a like-minded business partner, it has gone through some hardships in the slow business road, but at the same time, it has also gained huge gains.

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"P >" 2012 online textile city ten big storm business "evaluation activities also let this wing more plump" phoenix "more clearly aware of the development trend of the entire textile industry, that is, the important role of e-commerce in the market role.

When it comes to the feelings of participation, He Xihui said, "we are delighted to see our strengths and characteristics, and we are conscious of our shortcomings and shortcomings.

Through the selection activities, we intuitively feel the importance attached to e-commerce from trade associations, business partners and professional media. This will encourage Fenghuang to invest more energy and manpower in the field of e-commerce, and explore and move forward, and truly become the leader of the development of e-commerce channels for peers.

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< p > when it comes to the future strategy of enterprises, He Xihui said that he hopes to use 5 to 10 years to start the fabric of "Phoenix Village" and < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > brand, and strive to complete the online and offline sales target of 1 billion 800 million yuan.

To this end, they will hire a professional brand planning team to promote brand promotion for enterprises, and hire a professional fashion design team and a professional team of lawyers to create a more scientific and standardized management mode for enterprises.

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