China'S Footwear Industry Is Always "Chaoyang".

Many people have questioned whether there is room for development of China's footwear industry in the face of anti-dumping, exchange rate adjustment, rising labor costs and resource shortage.

Some even identify the Chinese footwear industry as a sunset industry.

In this regard, I often joke: if we must use "Chaoyang" and "sunset" to make qualitative analysis, China's footwear industry can not only become a sunset industry, but on the contrary, it is indeed a "declining sun" which is full of broad development space and potential for development.

Shoes belong to the necessities of life. The world's 6 billion 700 million people need only one pair of shoes per person per year, and it is also a huge market.

From the domestic market alone, with the development of China's economy, the consumption level and consumption consciousness of domestic consumers have been improved.

According to the global consumer market, the largest luxury goods market in Europe and America is clothing and apparel industry.

In Italy, a pair of exquisite luxury men's shoes cost up to 1500 dollars.

Forbes, the world's most luxurious leather shoes, has a price ranging from $700 to $2000.

These products show that their added value has far exceeded the profit margins of household appliances or IT products.

Reflecting on China's footwear market, from the initial stage, it is faced with a low level of market consumption and low market access threshold, which makes some low cost and low quality products take the opportunity to enter the market.

With the continuous development of China's economy since the reform and opening up, people's consumption level, consumption concept and consumption consciousness are constantly improving. Shoes, from the original necessities of life, become the symbol of people's taste and pursuit of individuality.

With the return of people's self-consciousness and the increasing demand for human care, people's requirements for the technology and health of shoes are getting higher and higher.

The "space breathable waterproof shoes" developed by Hengda is developed according to the needs of the market. It applies the international advanced aviation apparel technology to footwear production, and uses microfiber and nano and bacteriostasis technology to achieve the technical level of continuously wearing shoes for a month without damaging feet and feet at high temperature. At present, this technology has become a necessity for many military equipment in many countries.

And the development and application of new technologies such as "temperature control air conditioning technology", "shock absorption rebound technology", "safety skid resistance technology" and "nano deodorization technology", which were introduced by us, were born to meet market demand. They also received great recognition and welcome from consumers after they were put on the market.

Unlike IT and other industries, the Chinese footwear industry has absolute autonomy and right to use both in the production process and in the patented technology, which is undoubtedly a huge profit margin for the future development of China's footwear industry.

With core technology and technology coupled with China's unlimited potential market space, we have reason to believe that China's footwear industry will always be "Chaoyang".