Kazakhstan Shoe Industry: The Originator Of Wenzhou Multinational Company

Wenzhou has produced a multinational shoemaking company in Italy, the world shoe capital. Only one Chinese businessman can face the market with the attitude of "European businessman". Moreover, the European Union's anti-dumping duties on Chinese shoes are almost unhurt to him. 8 foreign flags are flying at the door of his company. Like a United Nations agency, every flag tells you that Kazakhstan has branches or processing plants in these countries.

He is Wang Jianping, who is called leopard in the shoe industry of Wenzhou.

Wang Jianping's hahshan shoes company, which belongs to the three generation of enterprises in the international market, can only be regarded as second rate in Wenzhou, but it stands out because of the acquisition of a mainstream shoe manufacturer in Italy.

Wilson, a Italy company with a history of more than 50 years, specializes in world famous brand men's shoes, such as Wilson (Wilson), POLO (Paul), Versace (visa), Brussardi (Qi SAR) and Donnakaran (Donna Karen).

In August 2004, Kazakhstan formally acquired 90% stake in Italy Wilson shoes company. The original crew of Faas Siti Gary, including the company, continued to work in the original position.

After the acquisition of Wilson, Kazakhstan has an international brand of Wilson, while Kazakhstan is still its first brand, and Wilson is the subsidiary brand of the company.

Wang Jianping plans to make Kazakhstan a famous brand in the European and American markets in 35 years.

The acquisition has also become a merger of "China shoe capital" enterprises to the "world shoe capital" enterprise, and Wenzhou has also been born the first truly local "multinational company".

Wang Jianping continues to build the global sales network of Kazakhstan through overseas acquisitions. It will have more than 30 years of sales experience, and the Taiwan based company, which has a good sales network in Japan, Western Europe and the United States, has acquired its own flag.

Kazakhstan's construction in Africa shows Wang Jianping's distinctive way of thinking.

Soon after entering Africa in 2001, Kazakhstan shoes were soon loved by locals.

And became the first known brand of men's shoes in West Africa.

But in January 2004, in order to protect the national industry, the Nigeria government announced the ban on the import of 31 kinds of Chinese goods including the Chinese Hami men's shoes (now the project has expanded to 41).

Nigeria has a population of 140 million, and the withdrawal is equivalent to a big market that has been struggling for several years. Nigeria's investment environment is poor and its risk is very large.

Between leaving and leaving, Wang Jianping made a difficult choice: setting up factories in Nigeria.

This is an attempt and an adventure.

The hardships of building factories were beyond Wang Jianping's imagination, and even the glue for shoemaking had to be pported from the mainland.

But setting up factories locally, recruiting local workers, won the welcome of the local government of Nigeria, and all the difficulties were finally solved.

Kazakhstan was a great winner.

More than 3 million dollars worth of two shoe processing lines have won the first prize.

At present, the number of factories abroad has risen by 50 million.

Now, in Wang Jianping's external reception room, he has taken pictures with some black people around the walls.

"This is the president of Nigeria, this is the Minister of Commerce of Nigeria. This is the mayor of the city..."

Wang told reporters one by one about these local senior officials, reading those difficult to read, difficult to remember the name, Wang Jianping is obviously very skilled.

According to Wang Jianping's intention, by 2007, Kazakhstan's total investment in Nigeria will reach US $about 13000000. It will become the largest African shoe making enterprise with 40000 square meters factory buildings, 10~12 molding pipelines and 10~12 sewing machines assembly lines, which produce 6 million pairs of leather shoes annually.

At that time, Kazakhstan will solve 3000~4000 local employment personnel, and train 300 to 350 management cadres to promote the development of local raw materials and spare parts industry.

At the same time, Kazakhstan will also build more than 300 sales chains in major cities in Africa and the Middle East.

The total tax payable is expected to reach US $12 million.

The predecessor of the footwear industry of hetsu is Wenzhou Hengfeng leather shoes factory, which was founded by Wang Jianping solely in July 1991.

At that time, it was only a leather hand-made workshop with more than 10 workers.

From 1991 to 1997, Kazakhstan is purely a processing plant. All orders come from leather shoes traders, and they do not have sales channels and strength. Of course, they do not have R & D resources and strength.

At the end of 1998, Wang Jianping decided to go out and make a break.

He first arrived in Almaty, Kazakhstan, and then came to Moscow.

In the ACT wholesale market of Moscow in Moscow, Wang Jianping set up a stand for Kazakhstan.

At that time, except for Kazakhstan, there were only two Wenzhou shoe making enterprises fusta and auspiciousness.

At first, haw's shoes entered Moscow through the form of "brigade purchase".

At that time, in order to encourage bilateral trade, both China and Russia allowed outbound persons to carry 50 kilograms of merchandise (tax-free).

To pport containers to Moscow, Kazakhstan needs to provide dozens or even hundreds of people's lists and information.

Employees from Harbin, New Zealand, can communicate with local customers in Russian in less than half a year.

Kazakhstan sold nearly $five million in that year.

One day in 2000, Wang Jianping, who was walking in Moscow, suddenly noticed that he was "cool and hard behind his head".

It's a pistol.

"You can't turn your head."

The gunmen are not policemen or bandits.

"At that time, the wine needed by the other party was only three or five dollars, and now it is one hundred or even five hundred dollars.

This experience has been many times for Wang.

The biggest loss of Kazakhstan occurred in 2001, with about 10 million yuan of shoes being robbed.

At that time, a director of Zhejiang province went to Russia and saw the situation of Kazakhstan. He said to Wang Jianping, "I can't help you, but I can make it up to you."

He gave Kazakhstan a booth for the Canton Fair.

But because of the increasing number of domestic counterparts, the price is very strong. In Russia in 1999 and 2000, a pair of shoes (best sellers) could have a profit of 3 US dollars -5 dollars, and now the selling price is only 4 dollars, and the profit is 20 cents.

Wang Jianping called the vicious competition of his colleagues "massive hemorrhage".

In 2003, Kazakhstan sometimes sold one pair and one pair.

Wang decided to go to Africa and other countries.

Wang's multinational company was born.