PRADA The Two Generation Of Famous Teachers Create The Boutique Kingdom.

PRADA can be described as an old brand, but because its production is perfect, no matter how old or young, the recognition of this brand is no less than that of any other brand.

To recall the history of Prada, we must talk about it from the beginning of twentieth Century.

At that time, traffic between America and Europe was frequent, so the founder, Mario Prada, decided to design and produce a series of leather products for travel and set up a brand in Milan.

At the time when the conveyance was still not convenient, in order to demand the best quality, Mario insisted on importing pure silver to the United Kingdom, importing the best fish skin from China, crystal from Bohemian Asian Games, and even designing leather products to Germany, which has always been known for its strict control of quality.

Today, Prada's Miuccia Prada is Mario's granddaughter, who took over the family business in the late 70s.

As the third generation of the time-honored brand, Miuccia Prada grew up in the rich aristocratic environment. In 60s, he studied politics in Milan University. He was committed to the left wing movement, like many intellectuals at that time, and became a communist during his schooling.

But Miuccia Prada is not a militant and fashionable woman.

Miuccia Prada is very fond of the collection of mother's wardrobe, which is not popular clothing and clean clothes made by famous designers.

It seems logical that Miuccia Prada, who grew up in a fashionable environment, will inherit PRADA's career.

Without special mental preparation, Miuccia Prada took office.

At that time, PRADA was quite outdated, sitting in the name of tradition.

Miuccia Prada regards "integration of tradition and Modernity" as the goal of struggle.

In 1987, Miuccia Prada met with Patrizio Bertelli at a commodities fair, fell in love with her at first sight, and finally became a companion in life, thus opening up a new chapter of PRADA.

The wife is engaged in work with a sense of understanding, while a large man works with a clear logic of thinking, and does not violate each other's fields and complemented each other.

The strongest partner, PRADA launched leather shoes in addition to handbag bags in 1983, launched women's clothing in 1989, launched men's wear in 1994, and sportswear in 1998.

Of course, Miuccia Prada also has the spirit of "trying to wear" when putting on sportswear.

In order to make fashionable sportswear that can be adapted to outdoor sports, Miuccia Prada works with the first class raw materials manufacturers to select the most advanced fabrics.

Sportswear includes outdoor sportswear, shirts and shoes, bags, hats and other varieties. The colors are mainly black, white, grey and other monochromatic. As the insertion color increases the red, forming the unique color of PRADA.

In the late 70s, Miuccia Prada took charge of PRADA and began to join in a little fashion design.

Until the end of the 80s, PRADA was still a Italy brand specializing in leather products.

But in 90s, in the "advocating simplicity" style, Miuccia's concise and calm design style became the mainstream of clothing. Therefore, clothing designed by "uniform" as inspiration for PRADA has become one of the symbols of minimalist fashion.

Many designers from different cities all over the world are PRADA users.

New York's Donna Karen also goes out with a black nylon cloth series PRADA bag. In recent two years, PRADA has also vigorously developed some popular styles of leather bags, such as small shopping bags, colorful colors, and easy maintenance of canvas materials, which has triggered another wave of bags.

In the shoe series, although PRADA has been consistent with the design of Xinzhuang, echoing each other, its style is the leading indicator of footwear.

For example, the square last shoe, wedge shoe heel metal color doll shoes...

It's all the trend that PRADA brings.

From leather goods, clothing to shoes, underwear, PRADA has become a complete boutique Kingdom, and its territory has also expanded to the whole world.

Prada is the fastest fashion brand in the past ten years.

The launch of the parachute backpack introduced in 80s by Prada, and the second line Miu Miu, which was born in 90s, to the recently formed Prada Sport, are all popular all over the world.

Miuccia's creative talent has broken through the Italy fashion which has been confined to the noble style for a long time. With infinite imagination and innovative materials, every season's Prada is always pleasantly surprised.

The women's clothing series this season is full of colors to drive away the black and white world.

The design concept of Prada: when the spring and summer extravagant adornment is coming again, Prada suddenly restores the basic steps one hundred and eighty degrees, becomes concise and returns to the former student's appearance.

Miuccia Prada calls her this Prada2000 spring and summer series "fashion ABC", because she wants to bring up the evergreen clothes in the wardrobe - sweaters, T-Shirts, simple dresses, straight skirts and scarves, and emit a strong taste of Steven students and stewardships in the 70s, showing a lost sincere beauty.

This is what MiucciaPrada said, "this is the only thing that is possible, elegant, good woman, very fashionable".

Miu Miu, the only Prada brand of a young subsidiary line, is as cute as a little girl. Its name is quite impromptu, and it is only for the designer Miuccia Prada's Miu Miu.

It has been criticized that Miuccia Prada seems to be selfish in putting the most fun and favorite designs on MIU MIU.

As a matter of fact, everyone's criticism is praise, which is related to the realization of a dream of returning to the little girl by a big woman. --child women has not come to see the dirty phase of rejuvenation.

This is very rare, and it also matters to designers' skills.

In fact, the brand is so young that miss Prada can make full use of her childlike innocence, and her works become interesting.

In 92 years, Miu Miu has launched the second line young women's wear series to break through the more mature side of Prada.

With the coming autumn and winter, sportswear continues to swagger, the rubber buckle design, zipper coat and air cushion boots are on the scene. In addition, there are also feminine butterfly tubetop and lace skirt and skirt skirt look, the shape is more diversified and blatant than the mainline Prada, and let's see how you choose.