Apparel Industry To Engage In Electronic Business Without Paying Attention To Technology

Claiming that the supply chain is more important and lighter than the electronics. Online retailers Companies are losing ground on the road of scale or profit. How is the supply chain managed? Like traditional retail businesses, tens of thousands of waiters, from millions of SKU merchandise to hundreds of thousands of square meters of warehousing and logistics, are managed by tens of thousands of waiters, millions of sellers or hundreds of thousands of manufacturers, and three simple supply chains, which do not make much difference in terms of technical requirements compared with rockets.

The status quo of traditional retailers who despise Technology

Compared with three traditional retailers, WAL-MART and Tmall and Jingdong, their technological level has hardly improved in the 20 years of retail development in China. One of them only went to the ERP system in 2008. One of the ERP systems has been unable to withstand tens of billions of sales pressure and multi format management. Other retailers who are in contact with traditional retailers still use only the financial functions of ERP, without involving commodity management and warehousing and logistics management. For CRM system, all are blank. The POS system is also a product of the last century. Even the OA system uses the products of a third party company. The companies can not feel it, let alone the efficient connection of these systems and have a far-reaching impact on the operation efficiency of the enterprises.

This is the status quo of traditional retailers. On the one hand, China's retail format is mainly caused by commercial real estate (commonly known as two landlords), and on the other hand, it is caused by light technology and heavy business. In the past 20 years, along with the process of urbanization and the improvement of consumption level, the traditional retailing industry has enjoyed the dividends of these two aspects under such a technological situation. Such a development process has made the business atmosphere more intense. The position of technical personnel in the enterprise is relative to the "network management", plus the technical personnel themselves weigh IQ and EQ, and they often feel as if they do not exist. In the process of layoffs in the traditional retail enterprises I experienced, technicians ranked first.

Of course, a more central reason is tradition. Retail The system belongs to a relatively static system, and the demand for the system is not changed frequently and dynamically adjusted. The amount of data stored and processed is also based on the internal commodity and finance related parts of the enterprise. Strictly speaking, it belongs to the intranet system and has a small amount of data. After the completion of the system, the technicians only need to carry out routine maintenance work, and if they do not attach importance to the so-called EQ, they are also justified.

The consequences of this situation are also reflected in the enterprise system, corporate culture and working environment. In the traditional retail industry, over the past 20 years of development, the three aspects of business thinking have no longer been able to adapt to the growth of technical personnel. It has become a vicious circle that can not lead to growth, but is difficult to grow.

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If it does not appear Electronic Commerce China's traditional retail industry may not be too much pressure. After all, the advanced technology of foreign retailers can not play a huge advantage in China's local retail environment. With the confidentiality and closed management system, Chinese traditional retailing industry can not understand and practice advanced technology of foreign retailers. And in front of the electronic commerce, it shows that technology is the first step, and the essence of electronic and business is the most thorough. In particular, 6 years after that loss, Taobao ranked the highest price for Internet products because of its immature technology. After being ruthlessly rejected, it sacrificed 40% of the shares to win YAHOO's search and auction ranking technology as well as a number of technical backbone. After the technology growth, Taobao quickly entered the profit period, not only from Taobao through train, but also with CPM (diamond booth) advertising, value-added platform (Taobao API) and so on, Taobao and even the whole group gained huge revenue (winning more than 20 billion yuan in 2013). After that, it acquired China's Wan Wan (the largest IDC in China, with domain names, stations and other technical personnel, the total number of technical personnel of the company is more than 60%), China's second largest forum technical service provider PHPWIND (the first is DISCUZ acquired by Tencent), China's largest independent B2C business city technology service business school (Shopex), and the subsequent acquisition of technology Internet Co with mobile technology force and other technology Internet Co, has gained more technical personnel. Together with the whole Ali group corporate culture, it also provides a suitable environment and soil for attracting technical personnel. This aspect does not elaborate, and it is clear that every opportunity to visit the various subsidiaries of Ali group.

From the development of Ali group to see the coming of technology first

So the so-called brand names that have grown up on such solid Taobao and Tmall platforms have basically been abolished their own B2C skills, because they have few technical staff's reserves and management experience, and even do not know how to assess the website's daily average of 100 thousand UV (traffic) needs less servers and bandwidth. Therefore, the failure of Amoy and the failure of traditional retailers to do business are the same in this respect.

This is the real development process of Ali group. For the rapidly rising Jingdong, the code of the mall is even Liu Qiangdong's own technical team code. He once said in an open industry conference that SAP and IBM do not know ERP at all, and they will never be able to do well in such a complex, fast changing and demanding technology platform, especially in China's retail environment and consumers' favorite consumption habits. Facts have proved that this is true. China's traditional retail industry hopes that SAP and IBM will enable them to offer their skills at least with existing platforms in the field of e-commerce, so that they can concentrate their efforts on business. But unfortunately, Chinese traditional retailers who invest huge amounts of money and resources to them get 100 thousand UV (visits) on the plane, and a small function or interface will take nearly a month or even a few months. At the end of 2012, Suning started the POP platform, and began to show a short board in technology. Because of its strategic cooperation in technology, IBM had no experience in developing similar platforms and technical personnel reserves, and eventually led to a downturn in the open platform dispute. Let alone Jingdong's cloud platform and financial services platform, these innovative applications that require more powerful technological capabilities, as well as Jingdong express and API interfaces on the POP platform, and so on. IBM Perhaps we want to understand that the sales promotion of more than 20 kinds of organizations in China seems to be a great technological breakthrough in China's IBM technology giants.

The latter part is as real and realistic as the preceding part. It is not that these international giants have no technical strength. Their technology is not suited to China's retail market. They need time, but China's fierce and unconventional competition will not give them time.

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No electronic, no business traditional retail industry needs to attach importance to technology.

The technological level and technological cognition and attraction of traditional retailing industry Artisan The corporate culture and working environment still remain in the 90s of last century. The technology of their online competitors has gone to cloud computing, financial innovation and API based open platform, big data precise marketing and personalized page display, and the back end has come to the future society of visualized fool operation. The technology level of China's electricity providers in the rapidly growing sales scale and fierce competition environment has been able to learn and progress continuously and rapidly from the foreign electricity giants or even the Internet giants.

Technicians are attracted in a more diversified way, including Internet giants, e-commerce giants and mobile Internet. The giant's open platform is easier to get profits, like opening a "full sale" promotional tool through Taobao API interface, with annual revenue of up to one million yuan. Such platforms already have dozens of Baidu, Taobao, Tencent, WeChat, micro-blog, Shanda, telecom Tianyi, mobile MM and so on. Whether it is the rapid growth of the select giant and thousands of technicians, or the choice of being invested in the new mobile Internet, or by developing the small software gadgets that serve the users of the giants through the API interface provided by the giants, the value of the technicians is given the greatest importance and the work is more free and happy.

The rigid dogmatic corporate culture of traditional retail industry, the atmosphere of investment purchasing team, the dress standard of suit tie, the black and white office furniture, the bossing bosses and the female colleagues who sweep the floor aunt and strong women are the hell of technicians.

It may be a bit harsh, but I believe that the current situation of personal experience and understanding will make many technicians feel the same. For those who can not understand the traditional retail business owners, I can only end with a more ruthless saying: the traditional retail industry that despises technology will die.