Outline Of Taizhou Sewing Machinery Industry

< p > < strong > 1. Industry profile < /strong > < /p >

< p > Taizhou < a href= "http://www.91se91.com/news/index_c.asp" > sewing machinery < /a > the total industrial output value of the industry is about 10 billion yuan, which accounts for about 1/5 of the whole industry. The annual output of various industrial sewing machines is over 200, accounting for 40% of the total industrial output of the whole industry.

< /p >

With the development of many large and medium-sized backbone enterprises represented by leap, ZOJE, Jack, jewel, Tongyu, MAQI, Shun Fa, Jing Hui and Hui Bao, after many years of development and investment, the market has formed a relatively complete sewing machinery industry chain, including shell casting, heat treatment, rough finish machining, whole machine assembly, product packaging and pportation. It has established a relatively sound product chain covering household machines, industrial machines, < a target= "_blank" href= "http://www.91se91.com/", "clothing /a" machinery, embroidery machinery, electronic control system and all kinds of spare parts, etc. the output of conventional industrial machines, electric control systems, cutting machines and hanging systems ranks first in the whole industry. < p > Taizhou sewing machinery industry started in the 80s of last century, relying on the advantages and accuracy of the mechanism of private enterprises.

< /p >

Since the outbreak of the international financial crisis in 2008 P, the industry has entered a rapid growth period of nearly 10 years, and has entered the slow development and maturity stage of high-speed and pformation and upgrading. Taizhou enterprises have made strategic adjustments to speed up the development from the scale to optimize the production structure, quality and efficiency, and strive for perfection, especially after the 2008 economic downturn in the industrial sector, the rapid rebound in 2009, the rapid 2010 2010, the rapid decline in 2011 and the downturn in 2012. The entrepreneurs' ability to predict the industry's economic laws is enhanced, the development of enterprises is more rational, practical, and the ability to resist risks has been markedly improved. The product structure has been upgraded rapidly, and the quality of products has been upgraded rapidly. Taizhou's sewing machinery industry has been more firmly embarked on a new path of pformation, upgrading and development.

< /p >

< p > < strong > two and 2012, the basic situation of industrial economic operation < /strong > < /p >

< p > 2012, the domestic and international economic situation is grim. Due to the low domestic demand, weak external demand and rising cost of production factors, the industry economy has entered a low level. Production and sales value both slipped and profits fell sharply. The production and operation of enterprises once again felt unprecedented pressure and challenges.

Everyone is saving up, seeking change and cultivating core competitiveness. "Adjustment, pformation, innovation and upgrading" have been pformed from slogans into internal driving force for the actual action and development of enterprises.

The operation of various economic indicators in 2012 is as follows: < /p >

< p > 1. output value: < /p >

< p > output value dropped slightly.

According to preliminary estimates, the total value of Taizhou sewing machinery industry in 2012 was about 11 billion yuan, down 12% from the same period last year.

According to the statistics of 25 main machine manufacturers in Taizhou, the total output value of industrial enterprises in 2012 was 4 billion 507 million yuan, down 19.49% from the same period last year. The sales value was 4 billion 768 million yuan, down 19.49 from the same period last year, and the sales value was 4 billion 768 million yuan, down 12.14% compared to the same period last year.

< /p >

< p > 2. production and sales: < /p >

< p > production and sales volume has declined considerably.

According to preliminary estimates, the total output of sewing machinery in Taizhou in 2012 was about 3 million 200 thousand units, down about 24% from the same period last year.

According to the statistics of Taizhou sewing Association, 25 major enterprises in the whole machine show that the output in 2012 was 1 million 773 thousand units, down 31.64% from the same period last year. The total sales volume was 1 million 852 thousand, down 23.31% from the same period last year, and the total inventory was 271 thousand, a decrease of 27.94% compared to the same period.

< /p >

< p > 3. benefit situation < /p >

The benefit of < p > is declining rapidly.

According to the association's statistics, 25 major enterprises in Taizhou showed that the cumulative main business income in 2012 was 4 billion 537 million yuan, a year-on-year decline of 12.88%, and the total profit in 2012 was 204 million yuan, a year-on-year decline of 33.07%, and 3 of the 25 enterprises, accounting for 12% < /p >.

< p > 4. export situation < /p >

< p > exports declined rapidly.

According to customs statistics, in 2012, Taizhou industrial < a href= "http://www.91se91.com/news/" > sewing machine < /a > export volume of about 1 million 144 thousand units, down 20.2% compared with the same period last year, and exports amounted to 280 million US dollars, down 8.5% compared with the same period last year.

< /p >

< p > 5. product structure adjustment: < /p >

< p > enterprises accelerate the development of computer < a href= "http://www.91se91.com" > sewing machine < /a >, reduce the production of ordinary sewing machine.

電腦平縫機占平縫機總量的比例已經普遍超過40%，其中直驅型電腦平縫機總量的比例已普遍超過了40%，其中直驅型電腦平縫占電腦平縫機達到90%，一體化電腦平縫機發展迅速，占比提高到16%;力佳、百惠、萊克等企業積極投入研制四針六線拼縫機，目前逐步批量化和國產化，改變了依靠進口和外資，臺資企業壟斷的現狀;以杰克、美機、匯寶等為代表企業大力發展智能包縫機，產品基本實現批量化，市場得到快速擴展，智能包縫機占高速包縫機的比例在快速提高;厚料機產品由于具有較高的利潤空間和良好的發展趨勢，得到企業關注，浙江日圣，新杰克等積極投入加快發展厚料機產品，杰克JK-6380無油直驅上下復合送料厚料機入選國家火炬計劃。

< /p >

< p class= "MsoNormal" style= "margin: 0cm 0cm 0pt" > span lang= "EN-US" lang= "Microsoft";

< p > < strong > three, the main changes and characteristics of industry in recent years < /strong > < /p >

< p > 1. medium-sized enterprises completed capital accumulation and stepped up to develop a new platform < /p >

< p > first, the construction of new factory buildings is basically in place.

In recent years, a large number of medium-sized enterprises such as Hui Bao, Jing Jing, Bao Yu, Jia Dao, Da Sen, Hongli, mex, Kawada and so on have completed the construction and put into operation of the new factory buildings. The plant covers an average area of more than 12 mu, and the production conditions of the enterprises have been greatly improved, the capacity expansion space has increased, which has laid a solid platform for the continuous development and upgrading of enterprises. Two, the organizational structure and production structure of enterprises have been continuously improved, and the basic management has been strengthened.

In recent years, enterprises have stepped up investment in new product development, production management, quality control, cultivation of brand and talent construction, especially in the construction investment and upgrading of shell processing and baking workshop, which has increased the proportion of machinery manufacturing in the production process, and the quality assurance energy has improved significantly, and the enterprise has entered a new development platform.

< /p >

< p > 2. the processing equipment and production conditions of parts enterprises have improved significantly, and the pace of following the whole machine has been accelerated. < /p >

Before P, Taizhou parts had many characteristics, such as a large number of enterprises, short development time, small production scale, narrow field, backward processing equipment and poor quality grade.

But in recent years, as ZOJE, Jack, gemstone and other leading enterprises have increased support and procurement for local parts, the medium-sized enterprises have generally attached more importance to product quality. Under the influence of the superposition of capital accumulation and other factors, the quality awareness of spare parts enterprises has improved rapidly, equipment upgrading, pformation and expansion of factory buildings have been quickened, manufacturing and manufacturing level has been rapidly raised, and a number of backbone parts enterprises such as Sheng Sheng, Cheng Wang, Fei long, Yong Gu, Fang Da, Chun Ma, Hua Sheng, and so on have emerged.

Because of the quality improvement, the cost performance advantage is obvious. In recent years, it has gradually attracted parts procurement orders of large and medium-sized enterprises in other parts of the country. It has become an important production and procurement base after Ningbo and Jiangsu.

According to preliminary investigation, the proportion of purchasing parts and components of ZOJE, Jack, gemstone, MAQI and other large and medium-sized enterprises in Taizhou has been increasing year by year. The proportion of Taizhou spare parts enterprises in the main suppliers of the whole machine enterprises has increased from the previous 10-20% to 40-50% now.

Taizhou's key parts and components enterprises accounted for more than 20% of the numerical control equipment. In recent years, the new technology application and automation pformation have been more and more widely in the parts enterprises.

< /p >

< p > at present, the leading enterprises represented by Jack are actively promoting the management and quality of parts enterprises in Taizhou by helping parts enterprises establish ISO9000 system and carry out lean production.

Compared with Ningbo and Jiangsu parts and components enterprises, Taizhou parts started late because of its development, and has just completed the accumulation of original capital, as well as the confidence and vision of greater development. Enterprises have strong confidence in investment and development. They will speed up the pace of development of the whole machine enterprise relying on the supporting advantages of Taizhou's < a href= "http://www.91se91.com" > the whole machine industrial base < /a >.

< /p >

< p > 3., relying on the manufacturing base and grasping the historical opportunity of upgrading the downstream market demand, the electric control industry is growing rapidly, < /p >

< p > over the past five years, with the upgrading of the demand for efficient sewing equipment in downstream industries and the rapid realization of the quality improvement and industrialization of China's computer high-speed sewing machine, the enterprises represented by Zhejiang Qi Xing, Zhejiang Hu long, Zhejiang public, Taizhou macro jump, Zhejiang Wansheng electronics, Zhejiang MAQI, Taizhou Phaeton and so on have seized the opportunity of product structural adjustment, and accelerated the development and development of computer control system, so that the electrical control industry in Taizhou has grown rapidly and the total output has jumped to the top of the whole industry.

According to the preliminary statistics of the association, in 2012, the annual output of sewing electrical and mechanical control in Taizhou exceeded 900 thousand units, accounting for 55% of the total industry, and Zhejiang's Qixing electronic controlled production increased by 60% over the same period last year. The Zhejiang dragon company relies on the advantages of motor and control technology to accelerate the development of special electrical and mechanical control to the middle and high-end; Zhejiang Wan Sheng Electronics has played an advantage in the manufacture of electronic components and actively involved in the sewing market, and has developed well. MAQI, Phaeton and other enterprises also assembled and sold computerized sewing machines at the same time, while the annual output increased rapidly.

< /p >

< p > 4., the advantages of industrial clusters were significantly improved, and endogenous development power was strong. < /p >

＜p＞　　一是＜a href="http://www.91se91.com"＞臺州縫制機械＜/a＞產業集群經過近年培育、發展和調整轉型，分工更加細致，產業鏈更加完善，形成了既有競爭又有合作和相對穩定、協調的產業體系，營造了互相學習、互相趕超和創新提升的發展氛圍，加速了優勢資源的聚集，使集群始終保持著旺盛的活力，在行業的地位和影響不斷增強;二是以中捷、杰克等為代表的一批骨干企業的健康持續發展更好的發揮了引領產業轉型升級的帶動作用，行業發展速度和質量明顯提升，集群呈現由大變強的積極態勢;三是經歷經濟波動考驗，企業家更加成熟理性，發展理念得到積極轉變，發展戰略更加科學務實，堅定發展縫紉機產業的信心更加強烈，企業內生式發展動力增強;四是新生代青年企業家開始崛起，他們大部分具有良好的教育背景，已經在企業擔任重要管理及領導崗位，為企

It has laid a solid foundation for the inheritance and sustainable development of the industry.

< /p >

< p > 5., through trial and test, the enterprise presents a clearer development mode and route < /p >.

< p > at the stage of rapid growth of the industry, what products most of the enterprises have mature and have the market to follow, what products to follow, though capital accumulation is relatively fast, it leads to the homogenization and overcapacity of the products, and the leaders are generally impetuous and neglect basic management.

After several years of economic fluctuations, entrepreneurs are considering the development strategy of enterprises, how to strengthen management, take the road of differentiation, cultivate core competitive advantages and achieve long-term development. The development mode and route of enterprises gradually become clear, presenting the following characteristics: < /p >

＜p＞　　特點一，大型企業如中捷、杰克等，在既定的產業格局下，保持規模優勢，重點在加強供應鏈建設、提高資本運營效率、加大科技創新和產品質量提升、推進信息化和精益生產、加強營銷和品牌建設等方面下工夫，進一步整合行業資源，強化突出主業，技術先進國際競爭力;飛躍在成功實施產業重組的基礎上，堅持縫紉機主業不動搖，加快轉型升級并向＜a href="http://www.91se91.com"＞縫制機械＜/a＞上下游產業鏈延伸，積極發展多功能家用機、智能吊掛系統、電腦橫機等相關產品，晚加注重發展質量、效益和經營風險的管控，呈現出多元化平行發展的良好態勢;寶石公司積極調整、優化和提升縫紉機主業，主動瘦身并集中資源發展有競爭優勢的產品，大力引進資金和人才來優化企業的管理和資本運營結構，加強財務管控，強化品牌質量和國際營銷能力建設，企業

The foundation for development is more solid.

< /p >

< p > features two. Medium-sized enterprises such as MAQI, Shun Fa, Hui Bao, Bao Yu, Jing Jing, Jia Dao, dsen, etc., on the basis of consolidating the comprehensive cost performance advantages of products, focus on optimizing production structure, improving quality, strengthening basic management and introducing professional talents to promote the pformation from extensive development to meticulous management, paying more attention to the overall competitiveness and comparative advantage of products in terms of price, quality, brand and service.

< /p >

< p > characteristics three, small and medium enterprises characterized by special, refined and special features, such as Zhong Sen, Yang Yang, Bai Hui, Li Jia, etc., on the basis of consolidating the existing market share, resolutely differentiated development routes, and continue to aim at high and medium value products with high added value. The focus is on enhancing investment in new and new products, manufacturing capabilities on key parts, quality assurance in process and other aspects, and building up fist products and core advantages to further advance the serialization, specialization and brand operation of products.

< /p >

< p > characteristics four, part of the assembly type small, micro and workshop enterprises without any manufacturing capacity, because of the production of conventional, low-end and surplus products, the low cost competitive advantage is rapidly weakening, showing a more obvious polarization.

First, some enterprises are looking at the development space of mechatronics products, accelerating pformation and seeking long-term development, and starting to work hard in product quality, marketing channels, product variety and so on, increasing investment and promoting enterprises to grow up gradually; two, some enterprises continue to follow the market speculation Road, and with the rapid reduction of profit space and the continuous improvement of product quality threshold, some of these enterprises have begun to opt out of the market, and in the long run, this group will gradually disappear.

< /p >

< p class= "MsoNormal" style= "margin: 0cm 0cm 0pt" > span lang= "EN-US" lang= "Microsoft";

< p > < strong > four, the existing problems < /strong > < /p >.

< p > 1. follow up development mode has not been fundamentally changed, low industry threshold and repeated input caused by homogenization, low price competition in the short term is difficult to change < /p >

< p > because Taizhou sewing machinery industry is very well matched and the division of labor is too small, sewing machinery has been reduced to a pure assembly industry. Low industry threshold, uneven downstream demand and short run quick profit characteristics have attracted a large number of local personnel and capital to enter, resulting in serious repetition investment.

Because of low cost and quick profit, enterprises are more willing to take the low investment and low risk mode of imitation to develop, which directly leads to overcapacity and homogenization of mature products in regular market.

If this development mode can not be completely changed, it will greatly delay the pace of upgrading and optimizing the industrial structure of the sewing machinery industry in Taizhou, and is not conducive to stimulating the innovative enthusiasm of the backbone enterprises.

< /p >

< p > 2., the basic management of enterprises is weak, lacking all kinds of professional and technical personnel < /p >

< p > most enterprises in Taizhou are also family managed. Their organizational structure and management system are not very sound. They generally focus on marketing, marketing, management and quality, and lack of all kinds of professional and technical personnel.

It is manifested that: many enterprises have been producing for many years, but have not yet introduced ISO9000 quality assurance system, lack of testing equipment, instruments and testing personnel, lack of detailed manufacturing process and process technology, lack of skilled personnel with product development, standardization, manufacturing, quality management, international export and so on.

It is understood that enterprises are generally in urgent need of a href= "http://www.91se91.com" > sewing machine industry < /a > professional and technical personnel who have more than 3-5 years' experience or longer experience. The flow of talents is frequent among enterprises in Taizhou. For example, some technical or quality technicians work in Taizhou for 5 years, and more than 3 sewing machines may be more common.

< /p >

< p > 3. the role of government and local industry associations has not been fully realized. < /p >

< p > although sewing machinery is one of the ten pillar industries in Taizhou, it lacks strength in product quality supervision and intellectual property protection, and has not established an orderly, self disciplined and fair competition market development environment.

Although a municipal trade association has been established, the operation mechanism is not smooth, the industry lacks cohesiveness. At present, there are still no favorable policies and measures to promote technological progress, promote industry self-discipline, regulate disorderly competition, and carry out personnel training.

< /p >

< p class= "MsoNormal" style= "margin: 0cm 0cm 0pt" > span lang= "EN-US" lang= "Microsoft";

< p > < strong > five, development suggestion < /strong > < /p >

< p > 1., by accelerating product mix adjustment and quality upgrading, optimizing industrial structure and promoting industrial upgrading < /p >

< p > a href= "http://www.91se91.com" > sewing machinery < /a > is a fully market-oriented and fully competitive industry. To optimize and adjust the industrial structure, we can only establish the entry threshold through internal strength, and only through rapid upgrading can we lower the level of input into inorganic resources.

It is suggested that the large and medium-sized enterprises should speed up the overall adjustment of products to mechatronics, and gradually increase the proportion of machine parts and parts processing in their own manufacturing chains. We should strengthen the awareness of the creation and protection of intellectual property rights, and strive to improve the quality of products, pay attention to basic management such as technology, standards, technology, testing and standards to achieve product differentiation, brand connotations and service personalization.

< /p >

< p > 2. strengthen the training and introduction of all kinds of professional and technical personnel to provide support for industrial upgrading < /p >

< p > with the continuous development of enterprises and the continuous upgrading of downstream market demand, it is not only the demand of the market but also the inherent requirement of the sustainable development of enterprises.

In recent years, entrepreneurs have changed from heavy market to sales, quality, production, management and so on. The demand for professionals in technology, quality, production, procurement, marketing, management and other aspects has increased. We should play the role of government and local associations, in-depth study and understand the needs and gaps of talents in enterprises, and carry out personnel training and introduction planning by establishing cooperative training with enterprises in Colleges and universities, training existing enterprises, stepping out of the provinces and even introducing talents to the international market, and establishing an environment conducive to the development of talents. Through 3-5 years, we can provide sufficient reserves of professional talents and reserve forces for the development of sewing machinery industry in Taizhou.

< /p >

< p > 3. at present, the division of labor in Taizhou's industrial clusters is becoming more and more clear. This division of labor and cooperation of the industrial system helps enterprises to develop their own advantages, concentrate their resources to develop their own strengths, help every link of the industrial chain to achieve excellence and specialization, and make profits and benefits in the field of scientific and technological innovation, quality improvement, and so on.

Enterprises should thoroughly change the large, small and full resources decentralized input mode, and make full use of external resources to cultivate core strengths actively, so that enterprises will remain invincible in the market competition.

< /p >