High Price Of Technology Home Textiles Is Questioned.

< p > data also show that every year, < a href= "http://www.91se91.com/news/index_c.asp" > Home Textile Enterprise < /a > can design new flower type 800~1000, but the real sale to the market is probably about two hundred or three hundred.

From the comparison of input and output quantity, it is not cost-effective for enterprises to simply use flower design as a means of competition.

Therefore, the neglected function is gradually valued by enterprises.

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< p >, can technology home textile really become the growth point of sales in the industry? It seems that some answers can be found from the efficacy of products and the purchase of consumers.

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< p > < strong > the "coat" of science and technology is more valuable than < /strong > /p >

P, as early as last year's China international home textile exhibition, there was a self-designed antibacterial, insect resistant and mosquito repellent home textiles made by Chinese local private enterprises. It has emerged in many international high-end home textiles products, attracting many industry attention.

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< p > this home textile fabric is made by Shanghai De Fu a target= "_blank" href= "http://www.91se91.com/" > textile /a > Technology Co., Ltd. It looks more like a plain white sheet.

However, according to the staff, this special fabric can not only prevent mosquitoes, prevent mites, but also has antibacterial effects.

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< p > "we were only ordinary buyers, but began to pform after the international economic downturn in 2008. At the same time, we found that hotels and hospitals in the United States are in need of home textile products made of antibacterial materials.

So we worked with European universities to develop a kind of masterbatch, and developed it on the basis of it, and eventually woven it into polypropylene, making bedspreads, pillowcases and other home textile products.

The staff also said that most of the fabrics on the market are coated with antibacterial fabrics. After repeated washing, the fabric still has special functions such as antibacterial and anti mites.

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< p > with so many functions of < a href= "http://www.91se91.com/news/" > home textile fabric < /a >, the price is naturally not "vague".

The staff revealed that the price of this fabric is 10%~15% higher than that of ordinary fabrics. However, many home textile brands are interested in their functionality and are willing to cooperate with them, but the company is still looking for suitable partners.

"Fabric content, the content of Bao Ning Ning masterbatch must reach a certain standard, in order to be able to play a special anti-bacterial and insect protection function. Some brands may only want to add a small amount of brinningmaster batches and blend with other materials. When they publicize, they will make a gimmick to attract consumers to buy. This is not consistent with the original intention of our research and development. Therefore, we will carefully choose partners to provide the most healthy and effective home textile products to consumers."

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< p > apart from the technological innovation from the perspective of antibacterial, there are also some "a href=" http://www.91se91.com/news/ "home textile brands < /a > launched the aromatic series of bedding products, with a view to providing consumers with better sleep and feeling from both aspects of tactile and olfactory, and giving added value to home textile products at the same time.

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Less than P, such as home textiles, we have introduced 5 fragrant fragrances, lavender, aloe, rose, fresh linen and forest green.

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< p > according to the introduction, the series of products combine traditional Chinese Medicine Aromatherapy with modern dyeing and printing technology, and use slow release capsule technology to finish microencapsulated microcapsules containing many kinds of plant essential oils and active ingredients on fabric, and release the natural aroma of plants slowly through the friction between the body and the bed products during sleep.

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< p > medical research shows that plant aromatherapy can help relieve tension and anxiety and improve people's sleep quality.

In the room space, the plant fragrance is light but not thin, scattered and does not walk, after being absorbed by the body, through the respiratory function in the whole body, its fragrance volatiles can stimulate the human respiratory center, promotes the blood circulation, relaxes the digestive tract spasm, relaxes the anxiety and so on.

And the aromatic sleep products with these effects are not naturally priced at a price of about 1000 yuan per set.

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Compared with ordinary a href= "http://www.91se91.com/news/" > Home Textile Product < /a >, the price of functional home textiles is much higher than that of P.

So, for those users of functional home textiles, that is, ordinary consumers, are they willing to pay for technology? < /p >

< p > < strong > high price has been questioned. < /strong > /p >

< p > through market research, the reporters found that there were quite a lot of consumers asking functional home textiles in shopping malls, but there were not many real purchases.

Among them, high prices are important reasons for consumers to abandon their purchases.

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In the interview, Ms. Wang, who is going to buy a sleeping pillow, told reporters: "now, the price difference between sleeping pillow is too large. The pillow core of" a href= "http://www.91se91.com" polyester fiber > /a "is only tens of dollars, and the pillow with health sleep, slow rebound, anti bacteria and anti mites will be sold to seven hundred or eight hundred yuan. Such a big price difference is really not easy to buy.

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< p > for the functional home textile brand, it is a headache that consumers are not willing to buy products that are painstakingly developed.

But after careful consideration, the fact that consumers are unacceptable to high prices is not enough to recognize functional home textiles.

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Less than P, it is easy to see why the price of technology home textiles is high.

Compared with ordinary home textiles, the cost of research and development of functional products is even higher.

Ordinary home textiles are most concerned with color and design, and functional home textiles are most concerned about how to improve the sleeping environment and how to improve the comfort of consumers.

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< p > at present, many functional home textile products are developed in cooperation with foreign brands, and the cost is much higher than the development cost of ordinary home textiles.

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Dong Fulong, chairman of the red Fuji home textile company, also agreed with him. "The price of functional household textile products is definitely higher than that of ordinary products. Red Fuji's anti mite four piece set sells for more than 1000 yuan, but the effect is really visible. After testing by authoritative organizations, the anti mite effect reaches 100%." P

Other functional series, such as organic germanium and vitamin series, are jointly developed through collaboration with universities, which results in an increase in R & D costs.

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< p > but for ordinary consumers, the change of consumption concept will take some time, and the cognition of new technology and new technology needs a process.

At present, there are still many consumers who have spent 10 years on the concept of home textile products. They buy the most common cotton home textiles and do not recognize the progress of the traditional home textile industry.

Dong Fulong said: "the most important thing now is to let consumers change their traditional ideas so that they can recognize" a href= "http://www.91se91.com" > the textile industry < /a > has entered the ranks of the technology industry, recognizing the progress of home textile technology. "

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< p > however, compared with changing the consumption concept, how to improve the technology content and reduce the production cost seems to be a new topic for enterprises to think about.

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