Shenzhen Garment Industry Association Assists The Development Of Garment Industry

< p > 2013, there are many uncertainties and challenges. The first thing to bear is the shrinking consumption of overseas markets caused by the European debt crisis, followed by rising production costs and tight funds. Domestic a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > industry generally felt a strong impact.

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When p is confronted with difficulties and challenges, the more it can test the adequacy of an industry's preparation for crisis, the "soft rib" is easy to show, and the strength is also easy to manifest.

We should deal with challenges calmly and ensure the steady growth of output value and export volume.

The "first step" of Shenzhen's clothing industry is first reflected in the foresight of market judgement.

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All sectors of the society are closely linked, actively exploring new ideas for the development of Shenzhen's clothing industry, increasing support for independent innovation and creative design of brand enterprises, promoting export oriented enterprises to pform from the past single OEM processing to creating their own brands, paying attention to the development of two markets in both internal and external markets, "walking out" and "domestic sales", walking with "two legs", implementing the high-end development strategy of creative industries, and carrying out all-round pformation to high-end industrial chains such as fashion, creativity and even cultural and creative industries. For instance, Shenzhen won the "Shenzhen fashion and creative capital" title at the trade fair. It is clear that Shenzhen fashion will "fashion creativity" as an important means to enhance the capability of independent innovation of enterprises, continuously enhance the soft power of enterprise culture, continuously enhance the soft power of enterprise culture, and promote the overall upgrading of industry and the pformation of development mode. < p > 2013, Shenzhen < a href= "http://www.91se91.com/news/index_c.asp" > garment industry association < /a > with government departments and society.

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< p > 2013, the Association continued to create the central position of Shenzhen's fashion and creative city. In Shenzhen, it held high-level cultural and creative activities such as the international a href= "http://www.91se91.com/news/", "fashion show", "International Fashion Week", "design competition" and so on, to build an exchange platform for the development of famous enterprises, famous brands, famous teachers and famous models at home and abroad. The two is to focus on the construction of service organizations, strive to improve the service quality of the association, strengthen the self construction of the association, optimize and perfect the public service system, form a public service system with the combination of government, society, industry and enterprises, and strive to build a rapid reaction service system.

The three is to increase the intensity of training Shenzhen brand and introduce famous brand products at home and abroad, and promote the construction of Shenzhen's existing garment gathering base to become a group of distinctive and prominent creative industry platform, attracting famous brands from abroad and home to Shenzhen. Four, we must vigorously build the strength and superiority of professional colleges and vigorously cultivate professional talents of clothing.

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Through the years of unremitting efforts, the fashion industry in Shenzhen has been in the leading position in the country, and has a certain impact on the international stage, and has formed a good overall image and obvious market returns. P

Through this year's clothing trade fair, what new changes will Shenzhen clothing bring to Shenzhen in the process of internationalization?

< p > Shenzhen is the first city to cooperate with international fashion brands. It is also the first garment industry to be included in the fashion creative industry.

After years of accumulation and pformation, the clothing industry in Shenzhen is no longer a simple "a target=" _blank "href=" http://www.91se91.com/ "cloth less than /a, a pair of scissors" low-end industries. It is a creative industry integrating design, culture, creativity and technology.

This change has brought about a multiplying effect on the garment industry in Shenzhen, and the most important thing is the enhancement of the added value of the products.

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< p > in addition, this year's exhibition also has more contacts with the international community. For example, there is much more communication between the trade fair and the Republic of Korea. The Korean Fashion Industry Research Institute and Han Zhonghui organized the local garment enterprises to participate in the exhibition in Shenzhen. They will also carry out the Korean a target= "_blank" href= "http://www.91se91.com/" designer "/a" fashion show.

The exhibition is to help the brand go to the international stage. Not only is the product going out, but also the design, culture and idea go out, and the time for Chinese brand to become famous is needed. This needs our talent resources and all kinds of resources collection. It also needs us to have more exchanges and understanding with the international fashion circles. It also needs our entrepreneurs to have such a vision. Of course, it is also the time for our exhibition to be innovating! < /p >

< p > Shenzhen's opening up to the international market is a "multi legged" walk and no longer stares at the European and American markets.

In the past, the 80% export market of Shenzhen garments was in Europe and the United States, and the proportion of emerging markets in the Middle East, ASEAN and Japan and Korea rose to 30%.

Because these places have a natural sense of identity for China's < a target= "_blank" href= "http://www.91se91.com/" > dress > /a, the market development is relatively smooth.

Eggs are not put in one basket, and if the international market shrinks, enterprises can make up for sales through different channels.

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< p > 3, now, the change of external business environment has brought a lot of influences on the development of clothing brand. How do you think you should further strengthen the business model innovation of Shenzhen garment industry and give play to the advantages of "Shenzhen garment industry gathering base"? < /p >

Huaxing, Ying Er fashion, card Dun, van sannos, and 8 enterprises have been put into production. The 6 enterprises of Mass Phil, Mu Lan, Jesse, Yi Hui and so on are going to put into production, and 8 enterprises such as AI Tai AI, Tai Ming and Lady house are planning to start construction. At the same time, a group of fashion creative headquarters enterprises, such as Lok ting (38 weeks), Niang Zi and thirteen Chai, have moved into the park and put into operation. They have initially formed the scale of the garment industry. The planning and construction of the high standard and high starting point of the big wave fashion and creative city will become a model for the upgrading and pformation of traditional industries in Shenzhen and even the whole country, and will also become a gathering place for the fashion creative industry and high-end brands. < p > Shenzhen municipal government attaches great importance to the construction of creative city with big wave and fashion. Secretary Wang Rong and mayor Xu Qin have inspected many times and put forward the requirements of high starting point, high standard and internationalization.

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< p > in the construction of the big wave fashion creative city Longhua New District, it clearly put forward the development orientation of "creating a fashionable Silicon Valley and building an ecological big wave": the clothing industry base, the integration of the surrounding areas, the extension of the industrial chain, and the introduction of the award-winning designers of the famous clothing enterprises and the national "Golden Summit" award.

The short term goal of big wave is to strive to cultivate more than 10 leading fashion enterprises with over 1 billion yuan output value and international competitiveness by 2015, carrying 30% of Shenzhen's fashion and creative industry with an annual output value of 60 billion yuan.

This is a magnificent goal and the only way to build an ecological big wave.

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< p > 4, it is understood that in 2012, Shenzhen's a href= "http://www.91se91.com" > fashionable dress < /a > the market share of shopping malls in large cities of China remained above 50%, and a number of first-rate brands with core competitiveness developed steadily, and independent innovation and brand competitiveness continued to grow.

At present, a lot of Shenzhen clothing brands want to expand the channels of expanding e-commerce. What are the plans of the association in helping enterprises build Shenzhen's clothing e-commerce platform? < /p >

The era of "P" has reached the age of cooperation and win win. Without cooperation, there is no way out, so high-end and internationalization are our future directions.

From international cooperation to internationalized fabrics (including all raw materials) to internationalized talents, including our internationalized school running, including international exhibitions.

In the first ten years, we talked about technology, and in the last ten years, we launched the brand.

In this era, it is an important period for our industrial pformation. The so-called industrial pformation is to upgrade industries and brands, and even set up some brand processing plants abroad.

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< p > how should the strategy of Shenzhen's clothing industry be fought? How shall we go after the garment industry? In fact, we have been thinking about it.

First, I think the rapid development of the Internet has a great impact on the market. Second, the impact of small and medium sized brands on shopping malls is also quite large.

The first ten years of our brand entry are the world of department stores. The market in the next ten years should be the mall world. After the emergence of a pattern of mall complex, the role of the association should be more comprehensive.

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< p > what we are doing now is to accelerate the pformation and new construction of the exhibition. This is what we must do. The rise of the electricity supplier has hit the traditional department store industry. More and more people feel that the market is not good enough to sell, or the sales are going down. We are now planning to build a network platform in the industry, enter the system through the students trained by the college, and set up an electronic business platform, which is specially designed for our industry to become bigger and stronger, starting from buyers, stores and adjusting to the shopping malls.

We are also thinking about internationalization, moving towards internationalization and high-end, and forging ahead with international brands.

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For more than a year, to further enhance the comprehensive competitiveness of Shenzhen's < a href= "http://www.91se91.com" > garment enterprises < /a >, Shenzhen's clothing brand has been well-known. The association has been committed to helping enterprises to increase market development efforts.

This year, has the association adjusted its exchanges and cooperation at home and abroad specifically for the purpose of inward linking?

< p > mid September, the association will organize the famous "a href=" http://www.91se91.com "designer" /a "and the brand to participate in the New York fashion week in Shenzhen, and organize to participate in other overseas professional exhibitions to expand the overseas sales network.

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This year, the association will also cooperate with international institutions such as the Saint Martin Institute of art, the British fashion Union and the Sino British Trade Association. It will actively promote the work of establishing offices in Europe and the United States, and provide services such as economic and trade cooperation, brand promotion, market expansion, and cultural exchanges to help Shenzhen garment enterprises to explore the international market.

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This year, the Shenzhen trade fair introduced a new operation organization. As one of the most successful professional fashion exhibitions in China, many people are concerned about the direction of P.

In the future, whether the role of Shenzhen Trade Fair will be adjusted in the process of local industry development? Please tell us more about this issue.

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< p > strong and strong alliance, "cooperation" is the means to form the wrong advantage of the exhibition.

Forming a cooperative or semi cooperative relationship with other exhibitions and forming an alliance for the value of the exhibition will help the development of the entire exhibition industry and reduce the gap between the Shenzhen fashion show and the international exhibition.

Another combination is to work with international exhibition agencies to make up for the weakness of their exhibition.

In this regard, Shenzhen garment industry association to strengthen the exhibition's lack of accessories, especially with the Frankfurt exhibition company to do fabric exhibition, and the Shenzhen sewing Association jointly held the clothing equipment exhibition this year will also hold second sessions, with the Long Huaxin district government cooperation "big wave fashion innovation hall", as well as "Guangdong fashion glasses base" and so on are the result of cooperation. In terms of the exhibition, we should create a multi-faceted cooperation and sharing fashion platform.

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< p > keep pace with the times. The Shenzhen Trade Fair will always stand for the forefront of the industry. It will provide a broad platform for the development of Shenzhen and even China's garment industry.

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< p > 7, in recent years, in order to strengthen exchanges and cooperation between Shenzhen's garment industry and international and domestic enterprises, the association has actively cooperated with Hangzhou, Shanghai, Chongqing, Harbin and other provinces, municipalities and government associations, and tried to find various opportunities to promote Shenzhen clothing brand.

In addition to the association's promotion, how do you think Shenzhen's clothing enterprises should open up new development space in today's business environment? < /p >

In the future, the development trajectory of the garment industry is not by the expansion of quantity, but on the quality and efficiency as the center.

Market advantage resources are gathering to enterprises with channels, brands and core competitiveness. Limited export orders are also concentrating on dominant enterprises. On the other hand, the rise of network economy and the development of e-commerce make more and more traditional enterprises and clothing markets recognize the function and power of virtual market platform. The Internet has not only become the lifestyle of the new generation of consumers, but also the formation of e-commerce is one of the unavoidable markets of Chinese garment enterprises.

Creative brands are enriching the market with great entrepreneurial enthusiasm and fresh creative ideas; accelerate the implementation of the "going out" strategy, cooperate with and even acquire foreign brands, absorb foreign talents, technology and channels, and shorten the gap with foreign brands. Although this is a difficult and complicated process, it is also the only way for Chinese enterprises, China's clothing industry and even China's economy to integrate into the trend of international integration.

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< p > promoting further pformation of industries is a new round of development opportunities for Shenzhen's clothing industry.

This process is a pformation from a developing industry to an innovative industry and a brand oriented industry.

In the process of promoting the construction of "Shenzhen a href=" http://www.91se91.com "garment industry < /a > gathering base", some people think that it is a feasible road to guide Shenzhen clothing to the development of headquarters economy. What do you think of it? < /p >

< p > from the current environment, Shenzhen women's clothing is unique in the National Women's clothing industry, but the anti risk ability of a single brand is not strong enough. If the Shenzhen women's clothing brand can be built into a group, then the ability to resist risks in the domestic and international markets will be greatly enhanced.

In addition, Shenzhen women's clothing enterprises have a good performance in every node of the fashion creative chain. If the enterprises can learn from each other in a healthy competition, learn from each other's strengths, forge the competitiveness of enterprises in every aspect of the industrial chain, and form the advantage of industrial agglomeration, then Shenzhen women's clothing will jump to a new height of development.

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The construction of "P" > big wave fashion creative city is the integration of the overall advantages of the garment industry, driving the economic and social development of the area. It is in line with the needs of Shenzhen's industrial space layout and the integration of the special zone.

The garment industry is a typical representative of the pformation and upgrading of traditional industries. It is pforming from the past single processing OEM export to creating independent brands and expanding the internal and external two markets, pforming the industrial chain such as fashion, creativity and cultural creativity, from simple manufacturing processing to research and development design, brand marketing and other high-end links.

Therefore, Shenzhen clothing construction big wave fashion creative city, to headquarter type economic development is the inevitable way of industrial pformation and upgrading.

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