13 Men's Clothing Companies In China Reflect The Status Of Men's Wear Industry.

YOUNGOR and other 13 enterprises have different positioning. For example, the card slave road is more high-end than other enterprises, and some of the processing businesses are under the banner of Dayang creation and Meyer. However, in order to have more intuitive feelings, they will still be compared. In fact, there are many commonalities in their business ideas.

Total revenue: nine enterprises increased by nearly 40%.

Although the quality and profitability of an enterprise can not be judged solely from its scale, generally speaking, total business revenue is an important indicator that directly reflects the size and overall strength of an enterprise.

From the point of view of revenue, 13 Men's wear Among the listed companies, the highest revenue in 2012 was YOUNGOR, which was 10 billion 733 million yuan, down 6.99% compared with the same period last year. clothing The highest business revenue is also YOUNGOR, which is 4 billion 83 million 164 thousand and 500 yuan. Second of the total revenue is Shanshan stock, which is 3 billion 755 million 890 thousand yuan, up 25.11% over the same period last year, but the income of clothing business of Shanshan Group is only 1 billion 802 million 440 thousand yuan, up 6.34% from the same period last year. If it is ranked, it will rank sixth. It is total revenue and Clothing industry The company with the biggest difference in revenue ranking. Seven wolves total revenue of 3 billion 476 million 991 thousand and 100 yuan, ranking third, an increase of 19.05% over the same period, of which the main clothing business revenue of 3 billion 312 million 50 thousand and 300 yuan, still ranked third.

China's revenue was 2 billion 793 million 400 thousand yuan, ranking fourth, an increase of 3.15% over the same period last year. The revenue of the nine Mu Wang was 2 billion 601 million yuan, ranking fifth, an increase of 15.20% over the same period last year. Reported bird revenue 2 billion 254 million yuan, ranking sixth, an increase of 11.13% over the same period. The main revenue of red bean stock is 1 billion 606 million 923 thousand and 700 yuan, ranking seventh, down 8.97% compared with the same period last year. Its clothing business revenue is 933 million 925 thousand and 800 yuan. If it ranks eighth, it will increase 14.56% over the same period last year. Hinur revenue 1 billion 179 million 422 thousand and 300 yuan, ranking eighth, an increase of 2.76% over the same period.

Dayang's main revenue was 856 million 128 thousand and 200 yuan, ranking ninth, down 11.17% compared to the same period last year, but its domestic clothing sales revenue was 265 million yuan, a decrease of 29.83% over the same period last year. If this ranking is taken, it should rank twelve. Busen's stock revenue was 653 million 429 thousand and 700 yuan, ranking tenth, a year-on-year decrease of 8.56%; its domestic sales revenue was 600 million 364 thousand yuan, down 5.09% compared with the same period last year; if it is ranked according to domestic income, it should be eleven. George white camp collected 640 million 978 thousand and 500 yuan, ranking eleven, an increase of 8.69% over the same period last year. Card slave road revenue 636 million yuan, ranking twelve, an increase of 37.86% over the same period. Meyer total revenue of 616 million 500 thousand yuan, ranking thirteen, an increase of 6.79% over the same period, but Midea brand men's clothing revenue of 247 million 800 thousand yuan, if ranked according to this, the last place, an increase of 3.37% over the same period.

From a scale point of view, YOUNGOR, a diversified business, is a well deserved "boss". Its revenue has gone up to tens of billions of dollars, which has opened at least two orders of magnitude "Echelon" for enterprises with less than 1 billion yuan in revenue. Even from the perspective of clothing revenue, it is still "boss".

In the field of business casual wear, the seven wolves are "the eldest". The scale of income close to 3 billion 500 million yuan has a great gap with that of Li and Wang, and has the leading edge. And China's real estate is equal to the king of nine mu, and the scale of revenue is within 200 million yuan.

The growth of commercial good birds is also better. The scale of 2 billion 254 million yuan can be the same as "nine orders" and "Li Echelon".

In contrast, Hinur, Dang Yang Shi, Busen shares, Georges white, and card slave road and so on are of a smaller scale. Except for Hinur's revenue of just over 1 billion yuan, others are below 1 billion yuan. Of course, for such high-end positioning enterprises such as Ka Nu Di Road, it does not win the scale. It values profit margins and value-added products.

Overall, the trend of differentiation in men's camp is obvious, and the stronger the stronger is the overall trend.

The total revenue of 4 enterprises in 13 enterprises declined, namely YOUNGOR, Hong Kong stock, Dayang creation and Busen shares. YOUNGOR and Hong Kong share revenue reduction is dragged down by multiple business sectors such as real estate. Dayang creation and Busen shares both have their own brands and processing businesses, which are dragged down by the processing business and are under great pressure. This is also an important reason for their transformation to domestic brand enterprises in recent years. However, the same type of enterprise Mei Er Ya has achieved good results, total revenue and men's brand revenue are growing.

As for the clothing sector, in the 10 enterprises with increased revenue (including red beans), the location of high-end card Nu Di road although the overall size is not large, but the growth rate is the largest, up to 37.86%; the seven wolves also reached a double-digit 19.05% high growth; nine Mu Wang, red bean clothing and news bird's revenue growth is also double-digit, ranking third, fourth, fifth respectively. The growth of the other companies is in the single digits.

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Net profit: seven liters and six drop, some enterprises performed well.

Net profit is the main index to measure the efficiency of an enterprise. The more net profit, the better the operating efficiency of enterprises. The higher the net profit margin, the stronger the profitability.

From the perspective of net profit, the overall net profit of YOUNGOR ranked first in 2012, which was 1 billion 598 million 604 thousand and 800 yuan, down 9.3% compared with the same period last year. Net profit after deducting non profits was 1 billion 768 million yuan, up 46.04% from the same period last year. Only from the clothing business, the period Brand clothing Business net profit is still ranked first, at 818 million 478 thousand and 200 yuan, up 18.47% over the same period last year.

Shanshan stock rank second, net profit 158 million 850 thousand yuan, year-on-year increase of 3.56%; net profit after deducting Non Profits 80 million 640 thousand yuan, down 7.90% compared to the same period. But judging from the clothing business, the net profit of Shanshan stock in 2012 was only 8 million 500 thousand yuan, down 85.60% compared to the same period last year. If it is ranked according to the above, it is the last place.

9 Mu Wang row third, parent company shareholders net profit of 668 million yuan, an increase of 29.07% over the same period, the total profit of 772 million yuan, an increase of 28.35% over the same period.

China ranked fourth, with a net profit of 627 million yuan, an increase of 0.6% over the same period last year, a net profit margin of 0.6% to 22.4%, a profit of 709 million 400 thousand yuan, an increase of 0.8% over the same period last year, and a decrease of 26% from operating profit to 25.4%. Seven wolves ranked fifth, net profit of 561 million 116 thousand yuan, an increase of 36.09% over the same period, and realized a total profit of 753 million 29 thousand and 900 yuan, up 54.24% over the same period last year. The wedding bird ranked sixth, with a net profit of 477 million 600 thousand yuan, an increase of 29.68% over the same period last year, and operating profit of 486 million 600 thousand yuan, up 15.16% over the same period last year. Card slave road ranked seventh, net profit of 176 million 900 thousand yuan, an increase of 61.79% over the same period, the total profit of 216 million yuan.

The eighth net profit was 139 million 850 thousand and 400 yuan, down 29.75% from the same period last year, and the total profit was 164 million 713 thousand and 200 yuan, a decrease of 29.74% over the same period last year. Dayang creation ranked ninth, with a net profit of 105 million 214 thousand and 100 yuan, a year-on-year drop of 28.09%, and a total profit of 143 million 173 thousand and 400 yuan, down 26.56% from the same period last year. George White ranked tenth, with net profit of 95 million 501 thousand and 700 yuan, up 1.34% over the same period last year. Busen shares ranked eleven, with net profit of 40 million 163 thousand yuan, a year-on-year decrease of 23.98% and a total profit of 58 million 736 thousand and 100 yuan, down 17.67% from the same period last year. Red beans shares twelve, net profit of 27 million 645 thousand and 800 yuan, down 18.66% over the same period last year. Meyer ranked thirteen, net profit of 15 million 616 thousand and 200 yuan, down 43.85% compared to the same period; net profit after deducting Non Profits 11 million 835 thousand and 400 yuan, down 56.99% compared to the same period.

Of the 13 enterprises, 6 of the total net profit decreased were YOUNGOR, Hinur, Dayang, Busen, Hong Kong and Meyer.

Among them, the overall net profit decline of YOUNGOR is dragged down by investment business; from the perspective of clothing business, its net profit is in the two digit growth state. While the comprehensive net profit growth of Shanshan Group is driven by the high growth of lithium battery business; from the clothing business alone, net profit has dropped by 85.60%, which is due to the adjustment of multi brand business in the company during the year. And its integration of multi brand business will be reflected in the next few years.

Both companies are firmly committed to diversification strategy. The vigorous development of real estate, lithium battery and investment has made more factors affecting the performance change.

The profit margins of men's clothing listed companies such as Dayang, Busen and Meyer are not optimistic. On the one hand, the stronger the strength of the leading enterprises, the more competitive pressure they are. On the other hand, they are transformed from the processing enterprises. They must stick to the existing high-end processing advantages, and be aware of the pressure and risk to transform their retail brand operation. From now on, their transformation is still a long way to go.

Among the 7 enterprises with comprehensive net profit growth, the high-end positioning of the card slave road increased by 61.79%, the largest increase; the net profits of the three dominant enterprises of the seven wolves, the news birds and the nine herdmen also achieved a double-digit 30% growth rate, and their profitability was visible.

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Gross profit margin: enterprises with a 39%-50% interval accounted for about 46%.

Gross profit margin is another important index to measure the profitability of enterprises, which is directly related to the total profit of enterprises. Under the same tax rate, the gross profit margin determines the net profit of the enterprise.

From the perspective of gross profit margin, the gross profit rate of card slave road ranked first in 2012, up 66.75%, up 3.77% from the same period last year. The gross profit margin of YOUNGOR's brand clothing sector ranked second, 65.09%, down 1.7% from the same period last year. The news bird's gross profit margin was third, 62.14%, up 3.27% over the same period last year.

Jomoo's gross profit margin was fourth, 57.79%, up 2% over the same period last year. The gross profit margin of brand clothing was fifth, 47.69%, down 0.53% from the same period last year. The gross profit margin of the seven wolves was sixth, 45.48%, up 4.28% from the same period last year. George White professional wear gross profit margin was seventh, 45.46%, an increase of 0.26% over last year. Meyer consolidated gross margin was eighth, 40.91%, an increase of 0.02% over the same period, but its brand men's gross profit margin was 56.04%, an increase of 4.45%. China's gross profit margin was ninth, 40.2%, up 1.2% from the same period last year.

Busen shares domestic brand clothing gross margin tenth, 39.36%, an increase of 7.29% over the same period. The gross profit margin of Hong Kong stock was eleventh, 32.2%, an increase of 5.58 percentage points. The gross margin of Dayang creation was twelfth, 30.01%, down 2.43% from the same period last year. The total gross profit margin of Shanshan shares was thirteenth, 22.76%, down 1.67 percentage points from 24.43% in the same period in 2011.

Among the 13 enterprises, the first rate of gross profit rate of card road is once again highlighting the high value-added brand of its high-end brand. The gross profit margin of YOUNGOR's brand clothing is almost the same as that of the card slave Road, and its gross profit margin is higher than 60%, which shows that their brand profitability is 65%.

In the "three giants" of business and leisure, although the size of the king is less than that of the seven wolves, its gross profit margin is 12 percentage points higher than that of the other.

George, a professional clothing company, has a relatively stable white interest rate, which is equal to that of the seven wolves, even higher than that of China.

Of the 13 enterprises, there were 3 enterprises with gross margins above 60%, accounting for about 23%, and 1 enterprises among 50%-60%, accounting for about 7.6%; among 39%-50% enterprises, there were 6 enterprises, accounting for about 46%, which accounted for the highest proportion. It can be seen that for the men's clothing listed companies with brand appeal, the gross margin level of about 45% is a relatively normal state.

Among them, the gross profit margin fell 4 enterprises, namely, YOUNGOR, the brand of men, the creation of Da Yang and Shanshan. The price margin of Shanshan stock dropped, ranking last, caused by the sharp decline in the gross profit margin of lithium battery business.

Among the 9 enterprises with increased gross margin, there is a phenomenon that Busen shares domestic brands and Meyer. Brand menswear The gross profit margin increased considerably. This shows that for the processed enterprises, the transformation of retail brand construction means higher brand value and profit for them, which may be the right way.