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Expensive Bird Clothing Sales Increased Sharply Accused Of Flooding Jordan Chan Became The Largest Customer.

2013/7/15 10:41:00 49

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Noble Bird Great Bird Listing Jordan Chan

chain enterprises, dealers to help listed companies to perform water injection is almost an open secret in the industry. However, the performance of < a href= "http://sjfzxm.com/news/index_c.asp" > "noble bird > /a" is too much to say. A sales volume of a dealer who has injected water accounts for 1/5 of its main revenue.

"P" has always been advocating "happy movement" of the precious birds estimate how can not be happy, after a year later met with A shares IPO pause, clicking! Is blocked outside the door.

so left and right wait for IPO to open the gate with longing.

Recently, there are rumors that the IPO will become the first batch of listed companies after the restart of the IPO. The SFC will issue a listing approval to the birds in early July.

But as the saying goes, guns shoot out.

the prospectus says that the "noble bird" intends to spend 60% of the fund-raising fund on the new store. Does it taste that the 158 terminal has brought the sweetness of the 340 million sales?

"magic" terminal .

The temptation of "P" is the temptation of many listed companies to perform water injection. As a sales oriented company, distributors often become "accomplices" in the performance of water injection companies.

for example, in the past 2010-2011 years, the operation of Jordan Chan, the first big customer of the great bird, was taken as an example. In the 2010-2011 year, Jordan Chan company increased about 158 terminals, and sales increased 340 million.

the prospectus disclosed that in 2011, the sales of the top five main customers accounted for 51.47% of the main business income.

Among them, the first big customers are Jordan Chan and Yin Xiaojun's actual control of several dealers (hereinafter referred to as: Jordan Chan company), sales in 2011 accounted for 593 million, accounting for 22.4% of the main business income ratio.

Jordan Chan controlled companies include Sichuan Hongtao, Shijiazhuang Hongtao, Shanghai Hongtao sporting goods Co., Ltd., Nanjing Hai Wang Sheng, Ji'nan Hongsheng.

Chart 1.2011 years ago, the top five customers of "noble bird"

img border= "0" alt= "align=" center "src=" /uploadimages/201307/15/20130715104128_sj.JPG "/" < < > >

In the same period, Sichuan Hongtao has 214 retail terminals, 186 Shanghai Hongtao, 139 Nanjing Hwang Sheng, and Shijiazhuang and Ji'nan have not disclosed it for P.

Chart 2.2011 years ago, the number of retail outlets in the ten major distributors area was less than /p.

img border= "0" alt= "align=" center "src=" /uploadimages/201307/15/20130715104133_sj.JPG "/" < < > >

and in 2010, the sales of the top five customers of the expensive birds accounted for 47.72%% of the main business income during the period.

Among them, < a href= "http://sjfzxm.com/news/index_h.asp" > Jordan Chan < /a > sales volume of the company in 2010 was 253 million, accounting for 16.52% of the proportion of main business income.

Chart 3.2010 years ago, the top five customers of "noble bird"

text-align: center > > img border= '0' alt= '"align=" center "src=" /uploadimages/201307/15/20130715104138_sj.JPG "/ > /p >

in the same period, Sichuan Hongtao has 188 retail terminals, 128 Shanghai Hongtao and 92 Nanjing Hwang Sheng, which Shijiazhuang has not disclosed.

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Chart 4.2010 years ago, the number of retail outlets in the ten major distributors area was less than /p.

img border= "0" alt= "align=" center "src=" /uploadimages/201307/15/20130715104142_sj.JPG "/" < < > >

from 2010 -2011, Jordan Chan's sales rose from 253 million to 593 million, and sales increased 340 million and 134.38% respectively.

corresponds to the development of sales terminals from 188+128+92=408 home in 2010 to 214+186+139=566 in 2011, and the number of retail terminals has increased by about 158.

increase 158 terminals, sales increased by 340 million! If sales profits are all brought by the new terminal, then the new 158 terminals will be able to PK the original 408 terminals.

sales volume soared by 340 million. Maybe there is another possibility, that is, the nationals suddenly expressed that they liked the birds very much and rushed to buy the "a target=" _blank "href=" http://www.91se91.com/ "shoes" /a "sportswear".

However, judging from the posture of "birds of a bird" in the shop, there is no substantive effect of using loudspeakers to shout "X fold" all day and night.

Less than P, people in the industry say that sales increase is not surprising. They have done so before going public, and have discussed with the distributors to make the company's profits and cash flow go up and return it after listing.

So we saw a sharp decline in performance after listing, such as Semir and 5.98,0.11,1.87%.

expand the store by selling money?

data show that in May 9, 2012, you will issue 100 million shares and raise 880 million yuan.

In the case of a sharp increase in customs stores, the precious birds still use the 550 million yuan of the raised funds to expand the stores, which led the market to question.

up to December 31, 2011, the brand marketing network of the noble bird has covered 31 provinces, autonomous regions and municipalities directly under the central government, and the number of retail terminals has reached 5067.

industry insiders say, according to the experience data, if we take the street channel, the mass consumption channel, the brands such as Smith Barney, Semir, Lining and Anta are roughly 4000 to 5000, so it is easy to see, assuming that such a brand will succeed in the future, now it is in 1800 or 1500 houses, that is in the fast growing period.

and the number of stores at the end of 2011 is more than 5000. At present, Lining has more than 8000 stores (in the hands of more than 2000 distributors, and relatively small in terms of the individual dealers). If the number of stores in Lining is the template for expansion in the next few years, it seems that the expansion of stores will not be very large, which means that the growth potential of the birds is limited.

in fact, the rapid development period of the bird is the first three years of the prospectus.

From 2009 to 2011, the net profit attributable to shareholders of the company was 79 million 280 thousand yuan, 222 million 380 thousand yuan and 407 million 840 thousand yuan respectively.

Nowadays, the industry of "a target=" _blank "href=" http://www.91se91.com/ "> clothing" /a "has undergone great changes, and the garment enterprises that are in deep mire are the best examples.

the prospectus says that the return rate of the birds in the two or three and four line cities is high, and we should focus on the layout of the two or three and four line urban markets.

the average retail sales and rents of the retail terminals in the 5.2011 years are less than /p.

img border= "0" alt= "align=" center "src=" /uploadimages/201307/15/20130715104148_sj.JPG "/" < < > >

industry insiders say that with the continuous progress of network and communication, the access to information will become more and more easy. After that, the popularity or fashion of county, three or four line cities will be gradually synchronized with the first tier cities, so that winner take all will be the way to survive in the future and return to invest in the first or second enterprises in the future. The enterprises ranking third will be very dangerous.