Adidas Has Been Shocked For Three Years.

"Sensitivity survey" recently announced that in the survey of foreign investment < a target= "_blank" href= "http://www.91se91.com/" > dress /a > a target= "_blank" href= "_blank" > shoes > hat goods brand, Adidas, Nike and Armani scored the top three of the respondents' favorite foreign brands. However, interestingly, among the most disliked brand names among Chinese consumers, Adidas ranked the top name and became the most negative brand of consumers. The extreme differentiation phenomenon of this evaluation has lasted for three years in Adidas. In three years of investigation, Adidas has been shocked to win the "double head". "P > 2013" Chinese consumers' foreign brands are good.

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"P", supported by the global times and the global public opinion survey center, has been held for three years, and the survey data of this year are collected through Tencent and Tencent news mobile clients.

According to the survey data released recently by the global public opinion survey center, in 2013, respondents preferred the top three foreign costumes, < a target= "_blank" href= "http://www.91se91.com/" > shoes and caps < /a > brand to Adidas, Nike and Armani. Adidas and Armani also ranked among the top three most disliked list, and their brand image was controversial.

While Nike did not like the list of eighth, the percentage of respondents who did not like Nike was relatively small.

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< p > consumers ranked the top three in the list of foreign clothing and footwear brands. Adidas, Armani and Muji were among the top three, among which Muji was ranked sixth among the favorites.

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Besides P, ZARA also appeared in the top five most favorite and least liked brands.

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< p > compared with the previous year, Adidas and Nike ranked the top two in two consecutive years, and Chanel and Armani ranked the top five in two consecutive years.

ZARA, Muji and Dior improved significantly, ranking 6, 15 and 10 respectively.

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Adidas ranked No. 1 among foreign costumes, shoes and hats, and Adidas ranked first in three consecutive years. Muji, ZARA and Calvin clay increased by 11, 11 and 28 respectively over the previous year. In the past year, more respondents had their impression worse.

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< p > the survey of "Chinese consumers' brand preference" is part of the global times sponsored global survey of China and the world. It uses the professional Internet online survey method and follows the principle of voluntary participation. It guides the respondents to fill in the questionnaire through the strict logic jump program setting, and each IP address can only submit a questionnaire.

In addition, through the "do not back" fill in settings, to prevent users from filling in false information, and using anonymous investigation to dispel the concerns of respondents.

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< p > according to the global public opinion survey center, in order to improve the representativeness of the samples, only 1394 valid questionnaires answered by respondents over the age of 15 were retained. According to the latest data of Chinese netizens, the age weighted structure and sex ratio were used to analyze the final data.

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< p > men accounted for 55.8% of the respondents, and women accounted for 44.2%.

Respondents aged 20 to 29 accounted for about 48.4%, accounting for 31.4% of 30 to 49 years of age.

In addition, nearly half of the respondents had undergraduate degrees.

The respondents' income mainly concentrated in the 1500 yuan -10000 yuan, the largest proportion between 3001-5000 yuan, 30.3%, 5001-10000 yuan accounted for 24.7%.

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< p > > the global survey of China and the world's largest annual survey is composed of two dimensions: "the Chinese see the world" and "the world sees China", which runs through the whole year of 2013.

At the end of 2013 or early 2014, on the basis of the survey, the "Global Times review list" will be held.

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