The Scarcity Of Raw Materials Pushes Down The Price Of Down Garments.

< p > the influence of avian influenza has not yet been completely eliminated. < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > industry winter order meeting has been launched, the reporter has investigated the survival condition of down garment enterprises.

In recent years, many brands of down clothing orders meeting, clothing prices generally rose, the performance of each enterprise's order is not good.

Many garment enterprises can not help sighing, "the problem of inventory headache has not yet been solved, and the bird flu has come again".

This year, the profits of the down garment enterprises will be seriously frustrated, and even face losses or bankruptcy.

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< p > > < strong > the price of pushing and high down clothing is less than /strong > < /p >.

Less than p ago, Beijing garment company Sheng Ke, who took part in the winter down garment ordering conference, said that the harvest this year is "not very good." in the interview with reporters, Xia Xia, the company's manager, said that the price of raw materials for eiderdown this year was much higher due to bird flu, resulting in a sharp rise in the price of finished products.

"We have our clients, agents and distributors. Although the orders do not fluctuate very much on the surface, in fact, the discount to the downstream sales providers this year is much larger than before." Xia said, "the market is facing many challenges. The company must be more flexible in dealing with the goods and take risks together."

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< p > in fact, the pessimism of Xia manager has spread over many brands of winter clothing orders.

A Jiangsu garment company official told reporters that they launched a variety of new products this year, in the style and functional design of a lot of efforts, but the outbreak of avian flu has added huge cost pressures.

In order to bring more new products to market, the company has to make dealers take goods in a variety of ways such as "making greater risk commitments".

However, even so, the order volume has declined considerably, which is a common performance at the order meeting this year.

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< p > it is understood that most of the raw materials of domestic feather down suppliers are bought from the hands of breeding individuals. Before the bird flu, market demand for poultry and poultry decreased, resulting in a sharp decline in feather production.

Under the market demand which is in short supply, the price of pure eiderdown has been soaring for many days, almost "one price per day".

Overall, the price of pure down this year has increased by 50%, and some of the prices have doubled.

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< p > enterprises have no choice but to say that when the bird flu is most serious, they even fall into the situation of "high price is still hard to get down".

At the same time, the price of finished down clothing has increased by more than 20% due to the scarcity of raw materials.

"There is no way for us to shift the cost pressure to the downstream.

But dealers in depressed markets do not buy this account.

For our company, the order volume has dropped by nearly 30% this year. "

Jiangsu garment enterprises responsible person said frankly.

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< p > < strong > the down jacket Market is in a dilemma. < /strong > /p >

< p > the industry generally believes that the current environment of the down garment enterprises is a double-sided attack, "one side is the high price of raw materials, the other is the stock is difficult to eliminate".

A few days ago, the annual performance report of Boston, published in the down jacket industry, showed that the clothing inventory of the company surged by 40% over the same period last year, approaching 2 billion yuan in March 31, 2013.

Under the enormous pressure of inventory, the net profit of the company dropped by 24.9% to 1 billion 78 million 700 thousand yuan over the same period.

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Before P, there were media reports that high inventory is one of the most troublesome problems facing the apparel industry.

In the case of continuous downward demand, inventory has seriously depressed the profits of enterprises, and the order form will be controversial. "Because there is a long time difference between ordering and selling, this increases the risk of clothing enterprises' inventory."

The industry insiders said.

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< p > this time, the bird flu attack is obviously a "thicker frost" on the snow for garment enterprises.

Some analysts believe that in order to cope with the cost pressure caused by the rising raw materials, enterprises should either increase their prices or sacrifice their profits at the expense of selling inventory.

However, these two roads do not seem easy to go.

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< p > on the one hand, if the enterprise chooses to increase the price and pmit the cost pressure to the terminal sale, the headache problem of inventory may increase more and more.

Reporters found that this year's down season sales of down jacket sales have been reduced, even if there is, discount is not big.

Companies seem to be building up prices for the winter, but experts believe that the price rises are not enough.

Zhu Qinghua, an analyst with CIC's light industry, said that the clothing industry has already been in the doldrums, and that the price rise is bound to lose the market. "At the moment, cutting the high inventory is still the main task, which will cause the price of the down price of the down garment to be further increased."

"In particular, the fear of feathers brought to consumers by avian flu may also increase the sales pressure of the down market this year."

Another industry pointed out.

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< p > this is indeed the case. When visiting the market, reporters found that many feather garment salesmen told reporters that compared with previous years, consumers' enthusiasm for buying down coats is not high this year.

In a random interview, consumers said that they were afraid to feather down their clothes because they were worried about the spread of feathers, and "going to the mall would even be far away from down garments".

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< p > on the other hand, "if the down jacket terminal continues to be greatly reduced, the profitability of garment enterprises will be greatly affected by the high cost of material on the plateau."

Zhu Qinghua said.

According to the clothing enterprise, "a 1000 yuan down garment, the profit is originally dozens of yuan, less than 100 yuan, if the profit is only twenty or thirty yuan, the enterprise simply can not continue".

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< p > for this, some industry experts concluded that the two ways of raising prices and discounts seem to be blocked, and which one is facing loss of profits. Therefore, according to its estimate, "in winter, many down garment enterprises may lose money or even go bankrupt".

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< p > < strong > enterprises have no alternative but to find him material < /strong > /p >

In order to reduce consumer concerns and to reduce the cost of raw materials and occupy more market share, many enterprises have chosen to abandon their down and turn to other materials that have the function of keeping warm. P

Liu Shuren, President of the Wuhan clothing trade association, said many local businesses used vacuum cotton and alpaca clothes instead of down.

According to the summer manager of Sheng Ke clothing, some enterprises have turned directly to the material of feather cotton which is not changing in price. "But in order to ensure the quality of our enterprises, or YISHION feather down as raw material".

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< p > recently, there are also reports that all the new products of autumn and winter this year will change in the down jacket fabric, using the materials such as wool and imitation, and the new materials such as flannel in the down cloth.

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< p > Xia emphasized that the raw materials used by the down duty clothing enterprises are not produced in the year. Raw materials are also in stock. Most of the down products used last year were produced last year.

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< p > "avian influenza will not be pmitted by down garments". Xiong Xiaokun, a consultant of the CIC light industry, explained that "feather production process will be passed through a series of disinfection procedures, and H7N9 virus has been cleared away.

Even if some quality down clothing is not in place in the disinfection section, the H7N9 virus can not survive for a long time.

Consumers need not worry about the impact of avian flu on down garments. "

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< p > overall, the down garment enterprises are not too good at this winter's day, which is likely to make the already gloomy garment industry even more difficult.

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