Anta Brand Has Become The Only Two Consecutive Enterprise In The Sporting Goods Industry.

< p > recently, the China Light Industry Federation issued the list of "top 100 light industry enterprises in China" in 2012. In, Anta sports, the leader of sports industry in China, once again became the only enterprise in the sporting goods industry to attend the list for the first time in a row.

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< p > the list of top 100 light industry enterprises in China has been released since 2011. It is an authoritative list of China's light industry jointly led by the light industry to evaluate the competitiveness of light industry enterprises.

The list is evaluated by the China Light Industry Federation according to the unified evaluation system. It is a comprehensive evaluation of the competitiveness of enterprises in terms of 5 main indicators, namely, the main business revenue, total profit, output profit rate, tax revenue and profit ratio and the total industrial output value growth.

The list not only focuses on the scale of enterprises, but also takes into account the comprehensive indicators such as the level of enterprise profitability, value creation, social contribution and growth, and emphasizes the balanced development of enterprises.

With its excellent growth and profitability, Anta has become the only two consecutive company in the sporting goods industry.

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< p >, as the leader of sporting goods industry in China, Anta pays great attention to brand promotion and corporate social responsibility while expanding.

During the two Olympic Games in 2009-2012/2013-2016, Anta joined hands with the Chinese Olympic Committee to show the strength of China's sports brand to the whole world on the Olympic stage.

At the London Olympic Games, Anta made a great splendor for the Chinese Olympic team's award dress "champion dragon suit", accompanied by the Chinese sports delegation's many times on the Olympic podium.

Anta, the world's leading brand strategy consultancy Interbrand, ranks twenty-second in the 2012 China brand value list and replaces the most valuable Chinese sporting goods brand.

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< p > in addition, Anta has been integrating sustainable development and social responsibility into corporate culture and actively promoting the spirit of Olympic culture and the development of national fitness in China.

In the past 2009-2012 years, during the Olympic cycle, Anta has passed many activities such as the National Fitness Day, Sunshine Sports Festival and other activities, such as sponsoring the Olympic day long run, the Chinese family, the Olympic Games athletes' public welfare service and so on.

In January this year, Anta joined hands with the Chinese Olympic Committee, the champion fund and the Samaranch sports development fund to set up the "Olympic public welfare cooperation alliance", aiming at gathering the resources of the four sides in the sports field, further promoting the Olympic spirit in China, and promoting the development of the national fitness campaign.

In April, the first public welfare project of the Olympic commonweal cooperation alliance, the love bridge project, was officially launched. As the first love enterprise, Anta donated $20 million worth of sports equipment to the League to promote the popularity of the Olympic movement among young people.

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A series of initiatives of "P > Anta have also won the high recognition of consumers. According to the statistics of the China Federation of Commerce and the China National Business Information Center, in 2012, Anta took 8.4% of the market share for 12 consecutive years, and won the campaign" a target= "_blank" href= "http://www.91se91.com/" > shoes < /a > product market share.

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