How To Face The Increasingly Fierce Competition Of Traditional Textile And Garment Enterprises

< p > AI mad Apple overturned NOKIA and opened the arcade era.

Why can Apple stand up in the era of brand growth and stand out among many competitors? Can its success cases be pplanted to the traditional a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > enterprise marketing? I have been thinking about it for a long time.

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< p > first, we will talk about the means and Strategies of Apple marketing.

First, cooperate with operators to promote new product concepts.

Apple Corp seize the opportunity to cooperate with the relevant operators to promote the development of the fashion industry, such as apple mobile phone's various additional products, such as mobile phone sets; secondly, seize the customer base, cultivate loyal customers.

Apple Corp pays attention to the user experience, customized the digital experience area for users, embodies the concept of humanization, and thirdly, uses the consumer psychology of seeking novelty and difference, and continuously introduces new technologies.

Apple Corp has captured the psychological needs of consumers like the latest high-end products, so that they can pursue more innovative experiences. Fourthly, hunger marketing is used to raise demand.

By increasing user demand for Apple products, a hunger sensation is created to form a supply that can not meet the demand, creating a certain space for product price and profit improvement.

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< p > Apple's hot selling, I first thought of the classic marketing 4P theory, that is, products, prices, channels, promotions.

Of course, this is closely related to the survival and development of Shishi traditional < a target= "_blank" href= "http://www.91se91.com/" > textile < /a > clothing enterprises.

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< p > I believe that although the textile and garment industry is getting warmer, consumers' consumption will become more rational in the future, and the wholesale price of commodities will be more pparent.

Therefore, the traditional textile and garment enterprises should consider three questions: first of all, do you have the pricing power? We have many brand enterprises. Because of the good foundation laid in the early stage, the enterprises are the most famous enterprises in the country in terms of products, culture and so on. They also have the pricing power. Next, where is your consumer group? If the company fails to investigate clearly, the consequences are very serious.

Especially in the era of high market segmentation, to seize the consumer group and study the consumer become an essential part of the enterprise development. Third, have you trained reserve talents? In the stone lions recruitment seminar, 80% of the enterprises will introduce "reserve cadres" as the focus of recruitment, and also show the strong confidence of the enterprises in the future under the new situation and their strong confidence in development.

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In the era of financial crisis after P, the traditional textile and garment enterprises still need to grope for how to face the increasingly fierce competition.

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