NOVOMANIA 2013 Promotes Pformation And Upgrading Of China'S Fashion Retailing Industry

In 2012, China's retail industry experienced an extremely cold year. The average rent cost of Chinese retail businesses increased by 30%, and labor cost increased by 15%. The total sales volume of 81 large and medium-sized retail enterprises in China in 2012 was 228 billion 270 million yuan, up 8.92% from the same period last year.

Total profit fell by 6.14% compared with the same period last year.

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At the beginning of 2013, even at the beginning of 2013, even the last place that was once regarded as the fiercely contending competition of global commercial giants, all the international brands ceased to start shop in the Chinese mainland market. Many department stores and commercial real estate investment became difficult.

Large department stores in Beijing, Shanghai and other places even shut down.

China's retail business has issued a strong message of "urgent change" in the predicament.

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Less than P, as early as 2002, the situation of Chinese fashion retailing began to emerge. Japanese brand UNIQLO took the lead in Shanghai.

In 2006, ZARA, a Spanish fashion giant, opened its first branch store in Shanghai.

A year later, Swedish fashion brand H&M followed.

These international fashion brands not only attract popularity in Shanghai, but also expand rapidly across the country.

But at that time, the traditional Chinese retail industry was still in the golden period of making money relatively easily, and the immediate benefits of obtaining high sales results could be ignored by the discount. They ignored the long-term development of the market, and the purchasing managers who used to sit in front of the South did not seem to find that the water temperature was slowly rising slowly, and then missed the active pformation of "money and power".

Now, the rapid decline of sales results so that most retailers know that the enemy is at the bottom of the city, the same will die.

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"P >" although fashion is the whole world, but retail is a local thing.

It's not easy to make money in a recession, but we can find many business opportunities by carefully analyzing the needs of the market and consumers.

And many years ago, Chinese fashion people were few and far between, and fashion stores and fashion brands were few and far between. Nowadays, people in the streets are fashions dressed up. Their sense of self expression has never been so strong.

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< p > it is precisely under these people's strong support that the collection store is becoming a "hot" brand in China's < a target= "_blank" href= "http://www.91se91.com/" > clothing /a > retail industry, and the four forms are multi brand collection shops, boutique boutique shops, lifestyle shops and department stores.

However, no matter what kind of stores, they have their own channels to organize goods. Then, another problem comes to meet the different brands and products of different stores. {page_break} < /p >

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< p > < strong > NOVOMANIA is red < /strong > /p >

< p > you may find the answer to NOVOMANIA 2013 Shanghai international brand < a target= "_blank" href= "http://www.91se91.com/" > dress > /a > exhibition.

NOVOMANIA, founded in four years, is a "heterogeneous" category in China's clothing and accessories exhibition. The international trend brand introduced by the first exhibition provides a new shopping experience and visual display for Chinese market and consumers. It has grasped the pulsation of the world trend and is totally different from the buyers in the market. It is more like a fashion party.

While maintaining the vanguard position of the trend, NOVOMANIA has been digging into the commercial value of the trend since last year, bringing some completely different business opportunities.

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< p > according to the organizers, the fourth NOVOMANIA Shanghai international brand clothing exhibition will be held in Shanghai World Trade Center on July 17th. The exhibition will last three days.

The theme of this exhibition is "THE CLOUD cloud". We hope to bring a fashion exhibition that brings together the international trend brand and the new interest culture for the current "cloud" generation with the most tidal current and energy consumption.

There will be more than 100 fashion brands from 19 countries and regions in Europe, America, Japan, Korea and greater China.

The brand includes the French personality denim clothing brand LE TEMPS DES CERISES, Italy famous brand NOVEMB3R, American style Cowboy brand ROBIN "S JEAN", Korean national treasure "a target=" _blank "_blank", "designer", "Li Xiang"'s brand, Chun Chun series, and so on. As the famous designer brand, the director of the brand, "we have high expectations for 2013, which not only let our products enter the new platform of the Chinese market", but also, for Chinese buyers, they do not need to fly to Paris or New York to see our brand and new products. This is indeed a very exciting thing. This year's participation

< p > of course, the commercial value of the exhibition brand is another important factor. As Mr. Mcgod, executive vice president of Asia, said, "the key to the success of the exhibition is still the quality of the professional audience.

Your brand is directly proportional to the quality of the audience. "

NOVOMANIA organizers and industry related organizations and agencies work closely together to promote exhibitions extensively. A professional team is set up to investigate the department stores and shopping center stores in Beijing, Shanghai, Guangzhou, Wuhan, Chengdu, Nanjing and Shenzhen.

It is predicted that this exhibition will bring together professional buyers, distributors, agents, franchisers, department stores and commercial real estate executives, professionals and professional media from all over China.

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This year, NOVOMANIA will further deepen the market, strengthen the proportion of "P Contemporary&" in the exhibition, launch a commercial real estate area, integrate and coordinate all kinds of resources, serve the emerging fashion industry in China, and promote the great pformation of the Chinese fashion industry to the retail industry.

NOVOMANIA commercial real estate forum once again co operated with China's leading Asian business real estate forum to present a real insight into the audience.

NOVOMANIA has opened the "China original and design brand area" in the exhibition area this year. It will take action to support the personalized development of Chinese original and design brands. This will also become the biggest highlight of this exhibition.

Mr. Guilherme Faria, general manager of NOVOMANIA, said: "NOVOMANIA is a place where fashion meets opportunities. A platform that integrates the West with the East is a fertile land for business opportunities. It will bring more opportunities and opportunities for China's garment industry."